Hubspot

SEPTEMBER 18, 2023

These quarterly calls can give salespeople an inside peek at publicly owned companies’ performance and future expectations. You can check the company’s investor relations section on their website for the number. Set up alerts for when positions at a particular company are open. These can serve as an opening for you to reach out.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Trade Press Services Newsletter

JUNE 1, 2023

Sign up for email newsletters, mailing lists, blogs and news alerts. When you take these steps, you’ll get the inside scoop on new features, product updates and other industry news that can provide valuable insights about what they’re doing and what they’re about to do. Social Listening Is Key.

Analysis 130

Analysis Comparison Keywords Case Study 130

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. Organizational news can be shared through press releases, news outlets, case studies, and social media. Companies can also leverage it to keep current customers informed and feeling valued.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Webbiquity

NOVEMBER 9, 2021

They are not about telling your company story or laying out your history in some sort of boring, chronological fashion. Your company isn’t a celebrity. Not just why your products or services are awesome, but what sets your company apart from competitors. News Release Boilerplate.

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351

Webbiquity

MARCH 17, 2021

1) Eliminating the spread of fake news. The PR industry will play a leading role in eliminating the spread of fake news. Here you can access plenty of different features, whether it’s improving your press releases , or discovering new media contacts. Here are five important PR trends to watch in 2021.

PR 271

PR Trends Ethics Public Relations 271

seo.co

FEBRUARY 8, 2022

Content writing for regular press releases is a valuable strategy. Although most legitimate news outlets nofollow most of their backlinks , with company news, you still receive: more brand visibility. build links from news publishers and other high-quality sites. Be proactive vs. reactive in how you publish news.

Press 98

Press Webinar Metrics Thought Leadership Domain 98

Martech

SEPTEMBER 20, 2023

Could a healthcare company develop an AI model to predict patient outcomes and individualize treatments? The preconceived notions of what a company should be or what industry it should operate in are now as archaic as a rotary phone in an era of smartphones. Absolutely. AI is undoubtedly propelling the world of marketing forward.

Marketing AI 113

Marketing AI Marketing Management PR Press 113

Marketing Insider Group

MAY 16, 2023

The Extinction of Human Writers BREAKING NEWS: human writers as we know them are soon to be extinct due to the uncontrollable spread of AI machines! This way, AI machines will have a clear understanding of what you’re about, and suggest your name or company in appropriate situations. Get Cracking on Content Creation!

SEO 243

SEO Lead Ranking Content PR 243

Marketing Craftmanship

MARCH 13, 2021

Media relations (or press relations) involves risks and consequences that can quickly derail any career, either as a corporate executive or PR agency rep. A misquote can sink a company’s stock price. Here are four lessons I’ve learned from working with the press: 1. Press relations is always a crap shoot.

Media 147

Media PR Press Advertising Agencies 147

Brandpoint

NOVEMBER 8, 2021

Are you stuck deciding whether to take advantage of a press release or a MAT release to distribute your branded content? Press releases are cheap and easy to distribute, so they seem to get more attention than MAT releases. Press releases don’t have that luxury. The brand has no control over the story whatsoever.

Press 117

Press Distribution Click Rate Advertising Agencies 117

Trade Press Services Newsletter

NOVEMBER 2, 2022

The best news from this year’s report? Good news for those with tight marketing budgets—the percentage of B2B marketers using one or more paid distribution channels decreased to 67 percent, compared with 81 percent the previous year. When approached strategically and staffed appropriately, companies can reap the rewards.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Zoominfo

NOVEMBER 1, 2022

Finding companies in new markets, identifying individual prospects and their contact info — it’s all right there in one place.” Finding the right people to connect with often took days, precious time that could have been spent discussing the products and services Westra’s company offers with potential customers. “I

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Search Engine Journal

SEPTEMBER 8, 2022

Yahoo has announced a deal to purchase The Factual, a news rating company that scores media bias and credibility. Yahoo will implement this score to provide users with additional insight into the accuracy and reliability of the content they consume. Financial terms of the deal which closed on August 23, were not disclosed.

Acquisitions 93

Acquisitions Press Purchase Media 93

Trade Press Services Newsletter

OCTOBER 6, 2022

To pave the road to corporate success, every company needs a solid, actionable marketing plan. New technologies are always being introduced and it can be difficult to keep up with the changing landscape. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. The good news?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. With a major election afoot and fast-changing consumer behaviors, influencer marketing will continue to evolve in new ways.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Launch Marketing

APRIL 10, 2024

Reaches Your Key Decision-Makers Social media can be an effective marketing platform and a go-to for receiving news. Inform your audience on company news, new content, employees and more. Share valuable third-party content pieces to balance internal and external news. Share Company Content.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Quality news, information, and stories will always attract an audience. And it is getting attention both inside and outside the company.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Zoominfo

NOVEMBER 29, 2023

That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Walker Sands

DECEMBER 12, 2023

Currently a senior editor at CRN, the IT channel trade outlet formerly known as Computer Reseller News magazine, Kyle has covered cybersecurity and related topics for many years. Kyle’s resumé includes jobs at eight different news outlets. In terms of CRN’s audience, Kyle said, “a really good list we have is the Solution Provider 500.

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

ClearVoice

AUGUST 18, 2020

There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in the press release. Press release best practices: Top 7 do’s.

PR 105

PR Practices Press Best Practices 105

SalesIntel

JANUARY 30, 2024

Five Common Ways to Find CEO Emails, Phone Numbers, and B2B Decision-Makers’ Contacts Use a Sales Intelligence Tool Sales intelligence tools leverage advanced algorithms and databases to compile comprehensive information about companies and their key personnel. Rely on Google Google remains a powerful ally in the quest for contact details.

Contacts 52

Contacts Press B2B Outreach 52

Webbiquity

MARCH 8, 2022

News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. To maximize attention, the study has to be related to a topic that interests both your audience and journalists who will give you free press coverage when they write about your study.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Launch Marketing

APRIL 8, 2022

But in today’s landscape, PR isn’t all about writing press releases and interacting with the media to pick up your latest news or to promote your product, service or solution. You can find awards in many different categories including personnel spotlight, company culture, new technology, outstanding service and marketing campaign.

Public Relations 131

Public Relations Tactics Creativity Peer-to-peer 131

seo.co

JANUARY 23, 2022

Actually, building links on major news sites isn’t as difficult as you might imagine. With this thought in mind, give consideration to hiring a professional web design or internet marketing company to help your business gain the online visibility and popularity that you want. Take Advantage of Google News. But it takes work! .

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Zoominfo

AUGUST 16, 2021

Whether you need to access contact information before a call or meeting, want to sift through a list of companies and employees, review account funding history, or check out the social pages of your key prospects, the ZoomInfo Mobile App has you covered. It helps me find someone’s contact and company details really quick.”

Zoominfo 130

Zoominfo Business Buyer Intent Mobile Marketing 130

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Will your electronic press release be opened or deleted? Image credit: quicksandala on Morguefile.

Press 144

Press Sample Work Management Paid Search Agency 144

Sprout Social

OCTOBER 11, 2022

Behind-the-scenes/company culture content. Employee experiences are the most compelling examples of your company’s culture. Share content that gives people an inside look at working at your company. Many of today’s candidates wish they knew more about what it’s really like to work at a company before joining.

Marketing & Strategy 132

Marketing & Strategy Curation Thought Leadership Content 132

Televerde

MARCH 26, 2024

Big news just landed in our lap, and it’s something worth shouting from the rooftops about: Televerde has officially been certified as a Most Loved Workplace®! Read the press release. These pioneers sought to create a company that stood out for its genuine commitment to social impact and making a real difference.

Fulfillment 59

Fulfillment Press Resources Ad Building 59

Optinmonster

DECEMBER 21, 2023

But the company actually uses them to create hype about the product they are about to launch. Prepare a Press Kit If you want media to cover your product launch, you should prepare a press kit. A press kit is a set of media assets like company information, founders’ bios, images, quotes, or even news articles.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

ClearVoice

MARCH 19, 2021

Public relations (PR) is the practice of creating a positive public image for a company or person through conventional and digital media. Unlike marketing, it is called unpaid media, although companies and professionals sometimes hire professionals to help them secure media exposure. Crafting pitches and press releases.

Public Relations 98

Public Relations PR Press Advertising Agencies 98

Contently

APRIL 4, 2019

Given that there’s so little tolerance for cold pitches on a calm day ( see Twitter for real time examples of marketer-directed rage ), it’s no great mystery why you’ll find an even less receptive audience during a blizzard of news. That will get your news public without any awkward conversations. Keep to your beat.

PR 143

PR Cable Press Paid Search Agency 143

Contently

MARCH 1, 2022

The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. Even the invention of the printing press in 1440 did little to shift the high status of copiers the world over. The aggregating of content is really for traffic, for awareness, reach, and daily news,” Carter explains.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Bluetext

MARCH 31, 2023

Press releases have long been the quintessential staple of a Public Relations and Communications business strategy. They announce company wins, news, executive moves, and critical shareholder updates. Can a More Robust Press Release Strategy Drive Website Traffic?

Press 42

Press Traffic Marketing Websites Public Relations 42

Contently

APRIL 16, 2020

When I want straight news, I head to The New York Times. It may seem strange for a brand blog to be a regular part of my news rotation, but the company’s coverage of efforts by GE Healthcare and others around the world to fight the coronavirus has been that good. Breaking news and inspiring readers.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

SmartBrief - Marketing

FEBRUARY 26, 2024

One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents. shared areas of interest like company news).

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110