Paul Gillin

JUNE 22, 2012

Marketers say they work pretty well with IT organizations in general, but those at top-performing companies have better-than-average relationships. It establishes that companies that expand the role of marketing beyond mere messaging are seeing better business results. We’re still very early stage with that channel.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

AUGUST 26, 2010

Relationships? Their relationship was already well established last year long before they met each other for the first time. Their relationship was already well established last year long before they met each other for the first time. Nor is it surprising to hear of relationships ending in novel ways. Are you ready?

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

MARCH 13, 2012

Outdated perceptions about emerging markets blind North American technology companies to the substantial IT investments being made there, according to a top International Data Corp. There is demand for the expertise that western companies can bring. Misperception: You need strong relationships to do business in emerging markets.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

SEPTEMBER 8, 2010

The whole relationship between institutions and their constituents is hard-wired around the assumption that people on the consuming end of the transaction are mostly in the dark. In the last five years, the supplier-customer relationship has begun to change fundamentally because of the Internet. Rules Have Changed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

JANUARY 24, 2013

Customers are taking their complaints about companies and products to the Internet in record numbers, and a new book tells what is driving this trend and how businesses can avoid being victims of customer attacks. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years.“Decision-makers

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 16, 2012

One of my favorite CIOs is Tom Murphy , who long headed IT at AmerisourceBergen and who is now in transition to a new role (any company will be lucky to have him). It is a tool, but companies should not lose that direct contact with customers. This is a fabulous opportunity to take your relationship with the CMO to the next level.

Business 50

Business Social Media Opinions CMO 50

Paul Gillin

OCTOBER 14, 2010

Public relations is a relationship game. One of the audience members last night brought up a recent case in which her company had given The New York Times a scoop on a patent her startup company was about to receive. Journalists remember, however, and they tend to hold grudges against sources who favor their competition.

PR 50

PR Public Relations Startups Tagging 50

Paul Gillin

AUGUST 26, 2011

Financial services firms – and insurance companies in general – are often seen as boring, but what these companies are doing within the confines of a heavily regulated business is anything but that. Everyone in this room has the power to change things at your company. million Facebook likes by boring people.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

JANUARY 25, 2012

While it’s pretty easy to create a Facebook page, the task of convincing visitors to create persistent relationships through the “Like” button and to engage in conversation requires different skills. However, “Most small businesses are doing Facebook without knowing why they’re doing it.”. That’s the herd mentality at work.

Small Business Marketing 50

Small Business Marketing Facebook Tips A/B testing 50

Paul Gillin

MAY 13, 2010

Websites are developed by people who work at the company and who are very knowledgeable about the business. Ask a few people who are familiar with your industry but not with your company to spend exactly one minute on your website. Do you humanize your company? That’s about the amount of time an average visitor will grant you.

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

AUGUST 29, 2012

The company typically logs two complaints for every one million diapers sold, and there was nothing to indicate that Dry Max had moved that needle. The company was well aware that the entire Pampers franchise depended upon customer trust. Not that P&G expected big problems. Let’s seek treatment.’”.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

MAY 27, 2010

Spiceworks is a technology company that acts like a media company. The social network is so essential to the company’s business that user generated content overflows onto the corporate homepage. Spiceworks staffers have a vested interest in optimizing member engagement because the company profits from it.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

DECEMBER 9, 2011

The Next Big Thing This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. People are forming relationships with others in the organization whom they never would have otherwise met, and that’s creating ideas that make the business better. million customers.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

AUGUST 6, 2012

However, I do think it’s important that organizations be able to understand the online influence of people they want to build relationships with. Full disclosure : I have been a paid consultant to Awareness on spot projects in the past, although I’ve done no work for the company in at least two years.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

FEBRUARY 2, 2012

McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. McDade believes that most companies invest far too much in lead generation and far too little in lead qualification and nurturing. Marketers should be rewarded for making sales successful, not throwing names over a wall.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

JANUARY 20, 2011

Probably the most important distinction between business and consumer marketing is that nearly every buying decision a business makes is driven by the need to solve a problem, pursue an opportunity or make or company more efficient. Long-term relationships. Business executives buy companies as much as they do products.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. any company, regardless of the financial impact. Of course not.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JUNE 9, 2010

Forums and discussion groups date back to the late 1960s and have been a staple of customer support operations at technology companies for 30 years. When people create friend relationships, they exchange information that is not visible to others and they form persistent connections based upon trust.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

OCTOBER 31, 2011

This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. It’s a huge graph of different factors and relationships. We bring a huge wealth of background knowledge to interpreting what an image means. The Next Big Thing.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

JANUARY 4, 2012

Like many former publicists, Paine has smoothly migrated her relationship-building skills into the social world, but unlike most of her peers she has chosen to specialize in numbers. Measure What Matters is essentially a revised and expanded version of Measuring Public Relationships , a self-published 2007 title that I reviewed here.

Social Media 50

Social Media Media Peer-to-peer PR 50

Paul Gillin

MARCH 9, 2012

This week I sat in an auditorium at P&G headquarters in Cincinnati and heard CEO Bob McDonald talk about the centrality of one-to-one relationships to the company’s future and declare “We want to be the most digitized company in the world.”. P&G has been called the world greatest marketing company.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50