Webbiquity

OCTOBER 22, 2020

As the owner of your business, you are the face of your company. You might not necessarily need to wear a suit (in many industries this could be inappropriate) however you should always aim to dress smart. Carefully evaluate whether it’s worth gaining any qualifications beyond the minimum requirements of your trade.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

NOVEMBER 18, 2020

Retail has always been a cutthroat industry, but today it’s more so than ever. For comparing your sales in the future, having a record of the factors that affected your trade on that day will give you the information that you need to make decisions or understand why you may be trading up or down. Contributed post.

Merchandising 161

Merchandising POS eCommerce Comparison 161

Webbiquity

APRIL 19, 2018

Searching for ways to ramp up your trade show performance? We’ve seen some amazing trade show performances over the years. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event. Trade shows are packed with booths that feature eye-grabbing displays.

Trade Show 184

Trade Show Buzz Work Management Impressions 184

Webbiquity

JANUARY 19, 2021

It began in the 2000s when industry analyst Doug Laney characterized the collection and harnessing of extremely large amounts of data into three V’s: Volume : Refers to the amount of data being processed. For example, the New York Stock Exchange generates one terabyte (one trillion bytes) of new trade data per day. Precision medicine.

Marketing AI 284

Marketing AI Marketing Analytics Tools Terms and Conditions Work Management 284

Webbiquity

FEBRUARY 17, 2022

No company can successfully launch or maintain their competitive position without high quality marketing. The number of people on social media makes it an essential part of all marketing , regardless of industry. Most people still have to drive to work, so they have to drive past billboards where your company could be advertising.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

MAY 4, 2021

The company founders came from the influencer marketing space early on. But the company is seeing more traction on LinkedIn, Twitter, and Clubhouse , where B2B marketing experts and brands are leveraging the power of influencers to promote their products. The Company. Tom: Some very smart people as well. So do check that out.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. Regardless of whether you have a B2B or B2C company, these tools can help boost traffic to your site and grow revenue.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

SEPTEMBER 26, 2023

Obviously, the pandemic had a huge impact on the live events industry. An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. The post was republished here in April 2018.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Webbiquity

MARCH 2, 2021

Too often, companies don’t capitalize on the synergies between these two practices. Meanwhile, the average B2B company spends 29% of its overall marketing budget on content marketing, with the best-performing firms spending upwards of 40%. Companies do event marketing because it works. Here’s how. Setting the Stage.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Webbiquity

APRIL 26, 2016

The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. The first four categories are fairly self-explanatory, but what does “Industry Presence” consist of? Academic sites (.edu

Domain 100

Domain Trade Show PR Press 100

Webbiquity

NOVEMBER 27, 2018

It’s an excellent platform for promoting events as well as engaging with others during the gathering, whether it’s a corporate-sponsored conference, a trade show, or some type of community involvement. It’s the simplest platform for connecting, sharing, and engaging with key industry influencers.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Webbiquity

MAY 5, 2020

The company offers a superior solution to its competitors through white-labeling the solution, plus ready integrations with CMS, CRM, and marketing automation systems. Modus is a spin-off from a digital media production company servicing the medical device industry. ” The Company. This was the birth of Modus.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Webbiquity

SEPTEMBER 17, 2019

But from the standpoint of a startup founder, the three key elements to think about at the outset are company name, logo, and design elements (fonts, colors, etc.). Company Name. The ideal company name meets three criteria: it’s unique, easy to spell, and conveys something about what you do. It’s a very large topic.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. The Company. That is what more than four million companies and event organizers go thought every year.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Webbiquity

JULY 23, 2013

Local directories and high-quality industry directories. Virtually all businesses can benefit from providing their company and contact details to the local versions of Google, Bing and Yahoo!, Industry-specific directories, often published by trade associations and publishers, are another important link source.

Link Building 100

Link Building Advertising Agencies Ad Building SEO 100

Webbiquity

SEPTEMBER 21, 2010

Weekly news magazines are declining, newspapers are shriveling, and industry trade magazines are downsizing. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.

Aggregators 100

Aggregators Blogger Media Curation 100

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Webbiquity

OCTOBER 1, 2019

Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. Without relevance, it’s highly unlikely they will trade their contact information for that asset. The lead magnet, however, is suitable for only the third post.

Email Marketing 211

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 211

Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Possible sources of referral traffic links include: • News articles in trade, local or business publications. Coverage by industry or financial analysts. Industry and local business directories.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

Offline tactics include trade shows and other events, business cards, direct mail, printed brochures, signage and print advertising. Possible sources of referral traffic links include: • News articles in trade, local or business publications. Coverage by industry or financial analysts. Industry and local business directories.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. The top three areas for budget increases—and five of the top seven tactics—are focused on a company’s “owned” media.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. The top three areas for budget increases—and five of the top seven tactics—are focused on a company’s “owned” media.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

MARCH 29, 2010

Think about “listening&# in the broadest sense of the term, encompassing all of the things you do to keep abreast of what’s happening in your industry and your market. Writing and mailing a letter to a company to complain about or praise their products or services is a lot of work. Social Media Listening.

Social Media 100

Social Media Media Social Networks Network Marketing 100

Webbiquity

FEBRUARY 16, 2016

Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 88% of B2B companies use content marketing.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

DECEMBER 26, 2012

It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. ” And even among Fortune 500 firms, “Only 24 percent of the company sites offer images and 22 percent offer videos.” ” Best Practices In B2B PR by Fast Company. Give them credit.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Webbiquity

NOVEMBER 23, 2010

Now I routinely trade updates and information with smart marketers and other interesting people across North America as well as in the UK, Belgium, France, Germany, South Africa, India, Thailand, Malaysia, The Philippines, Australia, New Zealand, Brazil and elsewhere. Social media is a meritocracy (mostly). Real people.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

SEPTEMBER 9, 2014

Worse, C-level executives who don’t use social media themselves are also much less likely to understand how to capitalize on the social media savvy and reach of their employees to benefit their companies. ” Expanding a company’s social presence through its employees’ networks requires some give and take.

Business 100

Business Enterprise Management Paid Search Agency Social Media 100

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. Experiment. . •

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

MAY 12, 2015

This tennis club has established themselves as a leader in their industry for creating tennis videos on a wide variety of topics. Jason has assisted in launching successful digital campaigns for publicly traded companies, national brands, and local, family-owned companies that have gained national notoriety.

Video Marketing 100

Video Marketing SEO Marketing & Strategy Marketing Strategy 100

Webbiquity

MARCH 28, 2011

After all, four out of ten companies still ban access to social media sites from the workplace, and many more sharply limit its use. There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor.

Social Media 100

Social Media Vendors Media B2B 100

Webbiquity

SEPTEMBER 16, 2013

This isn’t to say that Facebook should be a central part of every company’s social strategy. It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Generic visits are driven by SEO activities (content, social, PR, industry, link-building, etc.).

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

SEPTEMBER 16, 2013

This isn’t to say that Facebook should be a central part of every company’s social strategy. It’s a better environment for promoting hospitality, entertainment, retail and fashion brands than for industrial goods. Generic visits are driven by SEO activities (content, social, PR, industry, link-building, etc.).

Planning 100

Planning Marketing & Strategy Twitter Class 100

Webbiquity

JANUARY 30, 2010

A few years ago, I was tasked with reviving a declining company newsletter. It was completely reoriented from an all-about-us format (“Our new product is the greatest thing since boneless chicken, yada yada…&# ) to more an industry newsletter that just happened to be sponsored by the company.

Newsletter 100

Newsletter Effectiveness Digg Opt-out 100

Webbiquity

FEBRUARY 10, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Unlike a company website, Twitter is immediate, informal and personal.

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

MAY 28, 2014

If I’m a small eCommerce site concerned about the credit card information of my customers, I’ll need to be spoken to much differently that a massive software company who is more concerned about their own proprietary software being hacked. Can you refer to other companies of my size (or in my sector) in email or phone communication?

Database Marketing 100

Database Marketing Email Marketing ROI Marketing Automation Services 100

Webbiquity

JANUARY 15, 2010

Once they developed a short list of vendors for consideration, they contacted the companies (using phones, which were connected via wires) and the companies sent them (printed) sales collateral by mail (postal, that is). Journalists, analysts and other industry influencers have new channels for communication.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100