Crimson Marketing

SEPTEMBER 9, 2015

Cary Fulbright, Chief Strategy Officer at natural language processing software company Attensity, joins Moneyball for Marketing to give us a peek into the developing world of natural language analytics for such unstructured data, and how it can improve customer relations, reduce churn rate and help achieve other marketing objectives.

Churn Rate 100

Churn Rate Marketing Management Marketing & Strategy Gartner 100

Crimson Marketing

APRIL 23, 2015

Industry rock starts weigh in and share their expert insights: “Buyer intent plays a big role, it helps us understand the perspective buyers have when choosing content. We use buyer intent ahead of time to help inform what questions we’re asking SMEs, prospects or existing clients.”

Buyer Personas 100

Buyer Personas B2B Marketing B2B Thought Leadership Planning 100

Crimson Marketing

FEBRUARY 11, 2015

Steven Wastie, CMO of application performance management company AppDynamics, knows—his company doubles its revenue every year. He shares how investment in marketing technology and models across the company is helping AppDynamics stay agile.

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Work Management Marketing Management 100

Crimson Marketing

JULY 23, 2015

And can help measure marketing effectiveness. Once a lead is qualified and converted into an opportunity, Marketing can continue to help in the following ways: Pipeline acceleration programs to help Sales with more individualized programs for opportunities that haven’t moved forward.

Top of Funnel 100

Top of Funnel Lead Ranking Lead Scoring Microsite 100

Crimson Marketing

JANUARY 15, 2015

“As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Marketing, Atri says, is the one organization within a company that has purview over the entire business lifecycle of a customer.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

AUGUST 7, 2014

“Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.” Paul Alfieri is the Senior Vice President of Marketing for Turn, a marketing software company.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

AUGUST 19, 2014

These days, however, marketing has new priorities and companies like GE and HP are replacing gut instincts with predictive marketing technology that reveal the true behaviors, characteristics and demographics that correlate to increasing revenue. Predictive marketing intelligence companies like Lattice Engines.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

FEBRUARY 9, 2015

2 Paradoxically, though, CEOs are looking to their CMOs more than ever, because they need top-line growth and view marketing as a critical lever to help them achieve it. This knowledge helps marketers “identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value.”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

DECEMBER 3, 2014

There are mounds of information about your business just waiting to be mined and analyzed, information that can help you drive more powerful, effective marketing campaigns. Let’s take a look at two very different companies that have used Big Data — and are still using it — to give their brands a big, information-driven boost.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

NOVEMBER 13, 2014

HubSpot is a good example of such a company that offers content marketing technology. They “recently released a massive 3,600-marketer study on inbound marketing that says companies that blog — AKA do at least one component of content marketing — are 13 times more likely to be increasing ROI year-over-year.”

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

MAY 13, 2015

On one side, major enterprise-software companies are building and acquiring large “marketing cloud” offerings. That’s where marketing technologists are particularly helpful as an integral part of the team. Digital marketing operations sits at the core of the capabilities companies need today. It’s a spectacularly fertile field.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

FEBRUARY 4, 2014

An extremely small minority of companies understand how to tweak their demand generation funnel to account for real time activities inside their organization. As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time.

Marketo 100

Marketo Analytics CMO Marketing Automation Services 100

Crimson Marketing

JANUARY 13, 2015

Which marketing solutions will help you hone a lasting competitive edge, and which will be mere short-lived trends? ” To manage risk you need a central point of control over your company’s marketing technology stack. Not all companies may see it this way, and that can impede your willingness to take a chance.”

Marketing Management 100

Marketing Management Trends Marketing Automation Services CMO 100

Crimson Marketing

OCTOBER 6, 2014

It’s the CMOs responsibility to promote growth, and they “need the CIOs’ help to turn the surfeit of customer data and marketing intelligence their companies are accumulating into increased revenue.” CMOs own the entirety of customer data, but need help extracting “insights to increase revenue and profits.

CMO 100

CMO Advertising Agencies Budget Programs Transparency 100

Crimson Marketing

SEPTEMBER 5, 2013

Having a simple and focused plan for your company can make it an easier and somewhat painless process each time a new product is launched. Think about what makes sense in the current market and what will be an agent of change and development for the company, moving it forward for long term growth. Feasibility. Concept Development.

Product 100

Product Marketing Mix Buzz Planning 100

Crimson Marketing

AUGUST 4, 2015

B2B companies have recently had to confront an awkward truth. This is, of course, still an important part of a good sales strategy, but unfortunately, B2B companies who want to be successful cannot concentrate their efforts solely on closing deals. What is their role in the company? What size is the company?

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

JULY 26, 2013

Many companies struggle with providing the right messaging to their audience. It’s not about you or your company, it’s about your audience’s pain points. . He helps me answer some key questions, including: . Many companies struggle with providing the right messaging to their audience.

BtoB 100

BtoB Top of Funnel B2B Thought Leadership Digital Marketing Funnels 100

Crimson Marketing

NOVEMBER 18, 2013

Understand their buyer journey so you can provide the content they need to help them make informed decisions. It’s a community that you help to create. Calls to action help your buyers move through the sales funnel. Create a content calendar to help you stay on track. Hire a managing editor. Build a community.

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

NOVEMBER 2, 2015

Highlights include: People Profiling: Nate reveals how Campaign Monitor dug into its customer data to identify the key attributes of an ideal customer, how customers were using the service, location, company size, etc. The new market segmentation model that emerged, Nate says, “really changed the game for us.”.

Ideal Customer Profiles 100

Ideal Customer Profiles Features Campaigns Paid Search Agency 100

Crimson Marketing

NOVEMBER 10, 2014

Your company conducts quarterly budget reviews to determine how well projections aligned with performance. As Lance Walter, CMO of financial intelligence technology company Host Analytics suggests, there is a better way. He has more than 20 years of experience in enterprise software, and 15 in product marketing and management roles.

Budget Programs 100

Budget Programs Enterprise Management CMO Planning 100

Crimson Marketing

SEPTEMBER 17, 2013

It has the potential to be one of your best channels to create brand awareness and grow your company reputation. Provide exclusive content and insight for what’s going on at your company. your employees) helps to multiply your efforts. Not to mention, LinkedIn can drive traffic to your website and blog. Join LinkedIn groups.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

JUNE 28, 2013

The goal of any and all companies is revenue growth. Kerry Langstaff , and industry leader in this area, helps me answer this question and more. Marketing’s goals are also based on company revenue goals. Kerry Langstaff has over 20 years of experience managing marketing for technology companies.

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

APRIL 23, 2014

With more buyer data available than ever before, and a wide selection of next generation marketing technology tools on offer to help companies harness the power of Big Data, marketers. Marketing Technology Podcasts'

Product 100

Product Paid Search Agency Marketing Generation 100

Crimson Marketing

MARCH 5, 2015

There are endless marketing technologies available to the modern marketer, but how do you know which are the best tools to help achieve your goals? There are so many technologies available to help marketers with video, social media strategy, search and SEO, paid advertising, influencer marketing, and content management. Click To Tweet.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

JUNE 11, 2013

If you’re a company that deals in partner marketing, you may not be fully taking advantage of all your conjoined potential. Think of companies, like Samsung (the spoke), who are at the center of their many networks (the hubs), and have potential to foster knowledge sharing relationships.

Work Management 100

Work Management Advertising Agencies Marketing & Strategy Marketing Management 100

Crimson Marketing

MAY 15, 2015

According to Gartner, just a few years ago, the number of companies for whom customer experience was the key point of competition was in the 30% range. Susan Ganeshan is the CMO of Clarabridge , whose customer experience management platform helps hundreds of the world’s leading brands understand and improve the customer journey.

CMO 100

CMO Gartner Brand Identity Branding 100

Crimson Marketing

JUNE 23, 2015

While this creates challenges for marketers who once had the stage to themselves, it also creates unique opportunities, says Jackie Yeaney, Executive Vice President of Strategy and Marketing for open source software company Red Hat. “If All-Around Accounting. Shiny, Happy People.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Strategy 100

Crimson Marketing

APRIL 24, 2013

But to make a case that a CEO needs to be personally involved in social media is no different than making a case that they need to be personally involved in every other function of the company. Naturally, the critics will proclaim “but wait, the CEO should be the voice of the company”.

Social Media 100

Social Media Media Paid Search Agency Social Marketing 100

Crimson Marketing

AUGUST 6, 2015

They tended to look at the personas of the people they were going after, the types of companies they were going after, and they asked themselves a simple question, ‘What kind of experiences do I want to create for these customers?’”. Before you invest in #martech, consider the #customerexperience you want to create Click To Tweet.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

NOVEMBER 5, 2013

The evolution of cross-channel attribution is due to “a renewed focus on statistical, data-driven methodologies that have helped brands and agencies identify untapped areas of improved performance, such as the interplay between search and display.” ” But this creates its own challenge. Data collection.

Advertising Channels 100

Advertising Channels Advertising Agencies Paid Search Agency CMO 100

Crimson Marketing

AUGUST 26, 2013

You want to be known as a company that is highly knowledgeable about both the problem and its related solutions. That content is currently locked inside the heads of the smartest people in your company. But most of the time, thought leaders need help with that production. Create visuals to help tell the story.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

MARCH 18, 2015

Bye-bye silos: Your web analytics, e-commerce results and social campaign data are helpful, but “really a siloed kind of view in a vacuum,” Brad says. Brad identifies one big hole in the game of all 1800 Martech companies on the marketing technology map and predicts the next evolution in marketing intelligence.

Fulfillment 100

Fulfillment PR Demand Generation Marketing & Strategy 100

Crimson Marketing

OCTOBER 23, 2014

In this Moneyball for Marketing podcast, Jeff Spicer, VP of Digital Marketing at leading visualization software company VMWare, addresses the trials, trends and tools of B2B product marketing. Jeff Spicer is the Vice President of Digital Marketing at VMware , the leading visualization software company.

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

AUGUST 19, 2013

In this case, the company takes a real-time feed of data collected by its web analytics provider (traditionally only used for post-facto batch reporting and analysis) and provides data about the site visitor’s session to its website chat tool. Therefore, when the chat window pops up, it no longer says, “Hi, can I help you?”

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

NOVEMBER 5, 2014

It’s not just about how high up the ladder your brand can get…the important thing is helping your brand climb as many rungs of the ladder as possible.” So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software. It’s all about measuring progress.

CMO 100

CMO Analytics Software Planning 100

Crimson Marketing

OCTOBER 28, 2013

McKinsey recently conducted a study to help answer this question. There is a strong theme similarity in leading B2B companies, suggesting a herd mentality instead of unique brand messaging. “Given the prevalence of similar messages, this is an important checkpoint for many companies. So what does this mean for you?

Brand Identity 100

Brand Identity Branding B2B Correlation 100

Crimson Marketing

JULY 23, 2013

Before you do anything, you must first determine what are the greatest needs of the end users in your vertical and how will your company meet those needs. It’s most often the users, not the buyers, who are the decision makers and they will play a key role in helping you define their needs. . Key Points: 1.

Verticals 100

Verticals Advertising Agencies Bundling B2B Sales 100