Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Marketing Insider Group

FEBRUARY 22, 2021

Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Google looks at over 200 ranking factors when determining where to place your content. If you try, Google will notice, and you won’t earn the rankings you want on any URL. Content plays the long game.

Domain 334

Domain Long Tail Marketing Content Keywords 334

Contently

FEBRUARY 3, 2022

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. Lead generation companies make a lot of money. Contractors put up with the high costs charged by lead gen companies for three reasons. Play them at their own game.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

Brightedge

MARCH 31, 2022

Google regularly provides updates for web admins on Google Search Central , its search-focused podcast Off the Record , and its principal company blog, The Keyword. It’s a tried-and-true hook for generating interest, and could not be farther from the truth with 74% of companies investing in SEO in 2021.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Biznology

JULY 28, 2015

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.].

Research 80

Research Process Long Tail Marketing Blogger 80

Webbiquity

MARCH 30, 2021

Personalization is for the lead generation and nurturing process. The Dufresne Group, a home furnishings company, discovered this when they deployed live chat to not only service customer queries but also sell products to them. Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

DAGMAR Marketing

DECEMBER 28, 2023

From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. For many companies, it already has. Pinpoint long-tail keywords with less competition that may be easier to rank for.

Marketing Analytics Tools 98

Marketing Analytics Tools Trends Marketing Management Planning 98

ClearVoice

SEPTEMBER 12, 2022

To top all the complexity, Google continues to change its algorithm and content standards, and it may tempt you to chase after every new trend to try to beat your competition. It also involves looking at the processes behind each metric so that you know what’s working and what’s not. Google ranking is a battle of sorts.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

KoMarketing Associates

MARCH 22, 2018

Is your company in a niche or expanding to a new market? It is available on both Google and Bing. Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. Target Long Tail and Specific Keywords. Does your website have a large inventory? Source: [link].

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

Tiecas

MARCH 2, 2024

A zero-click search happens when a user performs a search but doesn’t click on a link that takes them outside Google. According to a report by McKinsey & Company, industrial companies that have applied AI in industrial processing plants have reported a 10 to 15 percent increase in production and a 4 to 5 percent increase in EBITA.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Contently

JANUARY 17, 2020

The problem with SEO is that many companies’ content SEO strategy looks like this: Step 1: The content team creates a pretty good article. Since Google has shifted to semantic search , you want to focus on long-tail keywords associated with a question that someone’s trying to answer.

SEO 165

SEO Content Marketing Planning Long Tail Marketing 165

Zoominfo

MARCH 17, 2021

SEO takes time to show viable results, so make sure you implement various strategies that will speed up the process. However, for more competitive keywords, you should opt for less competitive long-tail phrases. Backlinks and content are some of the most important ranking factors on Google. Embrace Keyword Rankings.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Zoominfo

OCTOBER 22, 2020

GDPR has laid out six different grounds for processing personal data. And so then the recital 47 of the GDPR says that the processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate purpose. But let’s talk about the company side first. Industry of company.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. 64 percent of B2B buyers want to see contact information on a vendor website home page and 52 percent expect to navigate quickly to company “about” information as well. Company addresses (and Google My Business listings), phone numbers, and applicable contact forms.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. These are often informational searches in the form of questions or longer-tail queries. Search Query: Interest. Search Query: Desire.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Hubspot

JANUARY 29, 2020

That's why Google ads keyword planner is an important tool for marketers. Essentially, the Google ads keyword planner is a free resource you can use to research keywords, generate keyword ideas, and help you with your pay-per-click strategy. As you can see from the example above, Google gives you a wide range for the MSV.

Keywords 98

Keywords Paid Search Agency Google Ads 98

Only B2B

MARCH 10, 2022

Are you ready to discover the best B2B lead generating tactics for your company? The Process Of Generating B2B Leads. Processes bring marketing and sales teams together and provide salespeople with a tried-and-true structure to follow. They’ll do it by determining where leads are in the purchase process.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Pearl Digital Marketing

OCTOBER 20, 2019

While this may sound simple enough, there are several tips you should follow to ensure you’re employing Google images search SEO effectively. #1: The text of your content will influence how Google interprets the relevance of the image. #2: Google will use that surrounding text to determine what the image refers to.

SEO 59

SEO Google Tips Long Tail Marketing 59

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. Improving your research process will positively affect organic performance, helping drive and retain traffic and bolstering growth for your website. We’ll also use examples from the BrightEdge platform to demonstrate how the processes we outline work in practice.

SEO 111

SEO Research Enterprise Management Tools 111

QuanticMind

NOVEMBER 1, 2018

Google AdWords (Now called Google Ads) and Bing Ad Center have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. Most advertisers lack the tools needed to take advantage of the new Google Ads features.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

chiefmartech

JUNE 4, 2023

A few weeks ago, an internal memo from Google (or so it was claimed) was leaked that warned, “ We have no moat.” ” Allegedly, it was written by an AI researcher at the company who was explaining how the real competitive threat to Google’s generative AI initiatives wasn’t OpenAI.

Generation 114

Generation Budget Programs Aggregators Long Tail Marketing 114

Valasys

NOVEMBER 7, 2022

With the new era of advanced technology, voice assistants aid you to streamline this whole process. Did you know that enables users to speak aloud the phrase or term that they want to search in lieu of typing it about 20% of all Google searches are voice assisted? At such times, multitasking can be a bit overwhelming.

SEO 40

SEO Google FAQ Keywords 40

Martech

APRIL 28, 2023

Unleashing the power of generative AI in keyword research Traditional keyword research includes many methods, but they all have one thing in common: It’s a manual process. Browser plugins like MozBar and Keyword Research have also come a long way and continue to add value to B2B marketers. Up to 44.5%

Marketing AI 123

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 123

Content Standard

AUGUST 12, 2020

With more than one-third of Americans saying they use voice assistants at least once a month, according to a 2019 eMarketer report , companies looking to future-proof their marketing plans should consider investing in voice search—to a degree that makes sense for their respective business models, of course.

Long Tail Marketing 96

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 96

Webbiquity

MARCH 31, 2022

Whatever it is, make sure that your B2B marketing strategies are centered around explaining how and why your company provides more value than any other option. Your launch is just the beginning of an ongoing process of continual improvement. And because ABM is so highly targeted, it also aligns your own internal processes better.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Content Standard

SEPTEMBER 16, 2020

The market for these voice search solutions has produced a shortlist of voice-activated assistants offered by major tech companies, with Amazon’s Alexa and Apple’s Siri leading the way in name recognition. Siri’s reliance on Google makes it a straightforward voice search tool to optimize your content around.

Search Marketing 102

Search Marketing Long Tail Marketing Content Marketing Amazon 102

Sharpspring

NOVEMBER 10, 2020

If your beauty company sells lipsticks, your first inclination might be to use keywords such as “lipstick,” “cosmetics” and “beauty.”. Instead, focus on what sets your company apart from the rest. Also, don’t be afraid to use long-tail keywords. Let’s use the example of a new cosmetics line. That inclination is incorrect.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Brightedge

FEBRUARY 15, 2022

Google is the largest search engine globally, with a market share of nearly 90%. In many countries optimizing for Google alone will allow you to reach your prospective clients. For most moderately sized companies, creating sub-directories or sub-folders branched from a primary TLD tends to work best.

Practices 141

Practices SEO Best Practices Domain 141

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Contently

MARCH 1, 2022

The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. Last month Google processed its five-billionth takedown request from copyright holders. It might be tempting to chase the clicks generated by a top news story, says the company’s director of content Matt Carter.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Biznology

DECEMBER 15, 2016

And most companies change their product names or introduce new products faster than the taxonomy managers can keep up. The only refuge of companies with such large sites is to build internal search engines that automatically find content users are looking for. If users hate search so much, why do they love Google so much?

Long Tail Marketing 80

Long Tail Marketing Marketing & Strategy Content Tagging 80

Lake One

AUGUST 25, 2020

Google and Google Adwords is complex and continues to change rapidly. You’ve used Google before, right? Given that Google processes over 3.5 You {likely} use Google to search for things like clothes, housewares, and more… As a consumer. Google Adwords and Your B2B Strategy.

Adwords 52

Adwords Google Marketing & Strategy B2B 52

SalesIntel

AUGUST 7, 2023

Companies use it to get in front of their potential buyers and attract a wealth of organic traffic, which takes up over half of the overall web traffic. Respectively, it’s changing the way companies must do SEO. Google prefers to provide quick and accurate results to speech-based queries.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Navigate the Channel

NOVEMBER 21, 2023

Whether it’s a product demonstration, customer testimonial, or a behind-the-scenes glimpse into the company culture, videos forge a deeper connection that goes beyond text or static images. Search engines like Google prioritize video content, often featuring videos in search results.

Marketing AI 65

Marketing AI Trends Ethics Long Tail Marketing 65

Tiecas

MARCH 21, 2024

If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. HANDPICKED RELATED CONTENT: How to Create Pillar Content Google Will Love.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Brightedge

NOVEMBER 30, 2021

Analyze the sites and companies themselves to understand your top competitors for this topic (i.e., which sites or companies are ranking authoritatively for “net zero”). It can be observed from the SERP results that “net zero” is dominated by energy companies and industries delivering informational “what is” or “why” content.

Keywords 52

Keywords Intent Long Tail Marketing SERP 52