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Google SGE a top threat to brand and product search terms, study finds

Martech

Question-and-answer site Quora finished “in the top 20 performing generative domains in 11 of 15 categories,” according to Authoritas. unique domains were featured per answer. 62% of generative links came from sources outside the top 10 ranking organic domains. showed a different URL from the same organic ranking domain.

Studies 79
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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible.

Domain 334
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Your LLM Gets Its Data From Where??

Salesforce Marketing Cloud

Wikipedia, where anyone can write and edit an entry, is a major data source. It’s estimated that Wikipedia makes up between 3%-5% of the scraped data used to train off-the-shelf LLMs. It’s a total game-changer for your company. This results in more useful, company-specific outputs. In short, it must be fact-checked.

Copyright 113
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Domain Authority: The Ranking Factor Every SEO Should Know About

Hubspot

But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors -- domain authority. From Google’s perspective, domain authority is like your website’s reputation as a thought leader. What is domain authority?

Domain 78
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3 insights from intelligent content conference

Biznology

It’s easy enough to run a text extraction program against a large repository of generic content, such as DBPedia —the database of content in Wikipedia. Laughers are those obviously irrelevant phrases that any human with some experience in your company can identify but the system cannot. The harder part is machine learning.

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What is a keyword ontology?

Biznology

If keyword research is so important, why do so few companies do it well? If everyone in your company is using the same keyword data model, you can govern keyword usage across all the teams vying for shelf space in Google and attention in social media. a structured database of the information in Wikipedia.

Keywords 197
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Your online reputation abhors a vacuum in Google search

Biznology

Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence. Cygnus X-1. The China Syndrome, 1979.

Google 206