Why Content is the #1 Ranking Factor and How to Maximize It
Marketing Insider Group
FEBRUARY 22, 2021
Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible.
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