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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. Domain authority is a factor Moz developed (and now widely used) that judges how likely a page is to rank in search engine results, ranging from one to 100 with 100 being the highest authority possible.

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Optimizing for Bing & DuckDuckGo

Method and Metric

So it can be easy to forget about other search engines like Bing (the default search engine on Microsoft products and Amazon Kindles) and DuckDuckGo (the privacy-focused “search engine that doesn’t track you”). Domain age is more important to Bing than Google – the older the site that’s linking to yours, the better. Content is Queen.

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3 Reasons Why SEO's Are Upset About Google's Rel=nofollow Announcement

Hubspot

Let's say I'm a Wikipedia editor, and I've recently written a page about zebras. Following the success of my Wikipedia page, I get an email in my inbox. So what if a fake news site is listed on a Wikipedia page for zebras? The issue, of course, arises when that fake news site is listed on a bunch of other high domain sites.

SEO 69
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The Top 12 SEO Tools of 2018

Hubspot

The information returned can help you modify the page in question for better results, and can even help you isolate problematic code when you believe your site's been hacked. That score can be Good, as in 80 or above; Medium, as in 60 to 79; or Low, as in 0 to 59. Think about a site like Wikipedia, for example.

SEO 101
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Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Moz

Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank.

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. This would be a major step beyond using aggregate social media data as a way to measure marketing performance – although even such measurement would be itself a great leap forward for most companies today.

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The Harsh Realities of SEO That No One Tells You

Hubspot

In fact, Google says , “crawling and indexing are processes which can take some time and which rely on many factors.” Your Domain Age Matters. Regardless of the degree to which it matters, there’s enough evidence to suggest that the age of your website domain does have an effect on how quickly it ranks.

SEO 28