Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. This is simple stuff and relatively easy to build a hypothesis on, given that you can look at your existing customer base. Some more interesting statistics: of the 7.81 Everything!

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. ” More personalization, more problems?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. As a result, the pandemic has altered how B2B organizations will operate, promote, and think about their customers.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. Two years ago, McKinsey published a startling report entitled “ How B2B companies talk past their customers.”

Forrester 80

Forrester Content Trade Show Opinions 80

Content4Demand

SEPTEMBER 24, 2021

Intent can also help identify accounts in a buying process that are not in a defined Ideal Customer Profile. Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. So it can expand the target market.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies managed profiles on more social media sites than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

Martech

OCTOBER 1, 2022

Privacy in marketing is all about data — specifically, an individual’s personal, identifiable or aggregate data and how companies collect it, use it, share it and forget it. To tell a company to stop using it. There are different levels of sensitivity when it comes to the types of data companies collect. You own this data.

Privacy 117

Privacy Paid Search Agency Ad Exchange Transparency 117

B2B Marketing Directions

FEBRUARY 10, 2019

Eighty-seven percent of the survey respondents said that measuring marketing performance is a growing priority for their company, but more than half (54%) also said their ability to measure and analyze marketing performance needs improvement or is poor/inadequate. These models do not evaluate the actions of individual prospects or customers.

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

Vidyard

OCTOBER 27, 2019

Companies need many things to thrive: visionary leadership, a compelling offering, exceptional service, and much more. to share stories about your customers, and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more). But in today’s noisy marketing landscape, what your brand really needs is a story.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

chiefmartech

JULY 14, 2020

Indeed, Benoit Mandelbrot , the father of fractal geometry, published a paper in Science magazine on this very phenomenon in 1967, How Long Is the Coast of Britain? Statistical Self-Similarity and Fractional Dimension. In fact, that’s the point: most of these companies are relatively small. It’s a fractal.

Work Management 76

Work Management Marketing Management Software Multi-Channel 76

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only. " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

KoMarketing Associates

SEPTEMBER 14, 2013

B2B buying behavior, specifically research and evaluation, is shifting more towards online mechanisms. Customers (B2B or B2C) are buying more like “prosumers”. They are searching and researching online, looking for solutions that fit their specific needs, and certainly trying before they are buying.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

B2B Digital Marketer

MARCH 23, 2021

Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? You can give your readers, your target customer, the impression that you are knowledgeable, thus establishing credibility in your field. Some books put off customers because they look like textbooks.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. The Twitter figures are surely much higher by now.)

Spending 120

Spending Media Mobile Advertising Forrester 120

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 19% seek customer support. population).

Social Media 160

Social Media Media Stats Statistics 160

Marketing Insider Group

FEBRUARY 5, 2024

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Webbiquity

DECEMBER 11, 2013

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Marketing Insider Group

AUGUST 31, 2020

Statistics say over 80% of leads will never convert into a sale. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals. Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Valasys

JANUARY 9, 2020

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. According to the Pew Research Center , 73% of the adults in the U.S. YouTube Usage Statistics.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” Does this mean B2B companies are better email marketers than their B2C counterparts?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Hubspot

JUNE 29, 2012

21 Internet Marketing Statistics That May Surprise You. Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. 3) On average, companies respond to only 30% of social media fans' feedback. Take a gander! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Single Grain

MARCH 9, 2021

SEO for B2B organizations puts your products in front of your prospects at the right time because it helps you reach and convert key business decision-makers within companies through specific keywords that they search for while at work. In B2B SEO , your target market is typically a small group of decision-makers in companies in your niche.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. We’ve also tried to use statistics that are no more than two years old unless otherwise noted. By ‘we” I mean my 17-year old daughter who helped me a ton with the research.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Valasys

NOVEMBER 22, 2019

How many blog posts should a B2B company publish per week? Well, the answer varies as per the different schools of thought and as per your operative niche, company size, industry & sales & marketing strategies. The frequency of the B2B blog posts depends upon what’s best for your company.

Paid Search Agency 90

Paid Search Agency Companies B2B Lead Ranking 90

DiscoverOrg

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. Demand Gen Report, 2016).

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Get Customers. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Recommended Resources from B2B Marketing Experts. Get Content.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Televerde

OCTOBER 30, 2019

In 1555, he published Les Prophesies, a collection of his major, long-term predictions; many of which are cited as truths today. Before you head off to the races, here are our 99 marketing statistics to back your bets and help clear up your future-of-marketing crystal ball. Unsplash, 2018). Stratabeat, 2019). Toprankblog.com, 2018).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Marketing Insider Group

FEBRUARY 9, 2021

For most companies the goal of content marketing is to get business results – outcomes that drive profitable action. 78% of CMOs consider custom content the future of marketing, and 90% of consumers find customized content helpful. Start with keyword research – using tools like Keyword Trends and Semrush.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

DiscoverOrg

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Identifying and acting on Intent data from B2B buyers represents a huge opportunity for forward-thinking companies. Demand Gen Report, 2016).

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

ClearVoice

NOVEMBER 11, 2022

” More leads, more engagement, and more customers equal more success. But first, let’s quickly define a few terms to make sure we are all on the same page: Brand awareness: The ability of customers and potential customers to recognize and associate the content and other offerings your organization provides.

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. You just shared a link.

Paid Content 100

Paid Content Social Media Statistics Research 100

Vidyard

MARCH 23, 2021

We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Video Analytics Statistics 2.6

Stats 65

Stats Video Marketing Enterprise Management Planning 65

KoMarketing Associates

JUNE 6, 2017

Executive branding essentially means focusing on the same branding techniques you’d use for entire companies and narrowing it down to the single individual; the executive leader. Executive branding was included in a Forbes list of the top trends in marketing B2B companies need to watch out for in 2017. Promote Company Happenings.

B2B Marketing 173

B2B Marketing Godaddy Brand Identity Branding 173

Hubspot

SEPTEMBER 11, 2018

It doesn’t take elements like different customer information needs into consideration. Because, as Google admitted themselves – customer behavior has changed forever. For example, in recent survey from HubSpot Research , we found that 77% people research a brand before engaging with it. Source: Forrester Research.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. There are a lot of content marketing statistics shown below. Blogging Statistics. Content Marketing Budget Statistics. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Conductor

JULY 6, 2022

Some B2B companies believe SEO is primarily a business-to-consumer (B2C) tactic. B2C SEO marketing strategy is all about drawing high volumes of potential customers to a site and driving immediate transactions. Even if your company is a household name or a leader in your niche industry, SEO is still essential for continued growth.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

B2B Digital Marketer

OCTOBER 19, 2020

There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems. More episodes on B2B publishing: How to Leverage Data in B2B Digital Marketing. ” Episode Links and Resources. Episode Transcript.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52