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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2


Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. 59% are on Twitter, and 43% use a company blog for marketing. Infographic: Social Media ROI Statistics by Digital Buzz. hours.

10 Aligned Lead Nurturing Statistics for B2B Sales and Marketing

Sales Prospecting Perspectives

Many companies aren’t utilizing the full potential of their lead nurturing campaigns. According to a study by CSO Insights, underwritten by Velocify , 42.3% of companies nurture leads by handing them off to marketing, who then engages and remains active with them through lead nurturing campaigns until they’re ready to buy. However, when both sales and marketing share responsibility for lead nurturing, companies experienced a significant increase in conversion rates. Source: Gleanster Research) Tweet This Stat. Source: Forrester Research) Tweet This Stat.

20 Stunning Inbound Marketing Statistics

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Looking for some inbound marketing statistics that will blow you away? Lies, damned lies, and statistics” is a phrase often attributed to Mark Twain about the persuasive power of numbers, particularly the use of statistics to make a weak argument. There are lots of statistics to prove the effectiveness of inbound marketing.

50 Statistics About B2B Sales and Marketing (Mis)Alignment

Type A Communications

But if there’s one, at least in the business world, it’s how to fix the chasm between sales and marketing so companies quit bleeding leads (qualified or not) and customers. Regardless, here’s a list of 50 statistics that come from the misalignment between these two groups: 50% of sales time is wasted on unproductive prospecting ( 101 B2B Marketing and Sales Tips from The B2B Lead).

The Statistics of Lead Nurturing for B2B


Here’s some statistics: Forrester Research Report. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Companies that excel at lead nurturing have 9% more sales reps making quota. You know what lead nurturing is… Here’s my definition.  Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready.  Sirius Decisions. That means more intricate lead nurturing towards more stakeholders. CSO Insights.

B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now. The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Forrester’s New B2B Buyer.

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16 Enigmatic Business Blogging and Other Marketing Stats


For example, what percentage of businesses maintain company blogs? First, all of these numbers seem a tad high; other (fairly) recent research has reported that 55% of small businesses have blogs but just 31% of Fortune 500 enterprises do. Draw your own conclusions after checking out the these 16 intriguing business blogging and marketing statistics and facts. Meghan M.

10 Amazing Email Marketing Statistics for 2014

Marketing Action

We’re only halfway through 2014, but there are already quite a few amazing email marketing statistics out there that demonstrate the staying power of email. Mobile is making up a lot of that volume: A whopping 72% of US online adults send or receive personal emails via smartphone at least weekly, says Forrester. Why do we need numbers to make the case? billion in 2014 to over 2.8

Vital statistics for every B2B marketer

Earnest about B2B

Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. Just 16 of the FTSE 100 companies are using Twitter, despite the fact that 20% of Tweets contain a reference to a product or brand. Use of social media by B2B companies is validated by B2B buyer perspectives.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook. Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. Forrester. Twitter Profile:  @Forrester. Enjoy! . 1. Intel. Twitter Profile :  @Intel. Followers : 2.9 Cisco.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011


And many companies that jumped in early experienced failures and disappointments, pulled back, and then re-approached social media from a more strategic angle. What’s the most effective way to grow a company’s social influence? Forrester: 5 Stages Of Social Media Growth by MediaPost Online Media Daily. Social Media Facts, Stats and Research. And again.

5 Statistics That Show it's Time for Marketers to Get Real – Lessons from #eTailEast Day 1

It's All About Revenue

The fact is customers are moving faster than most modern day companies can keep pace and Pat included in his opening slide a stat via MIT: 80% of consumers have done research online before entering retail store. Statistics That Show it's Time for Marketers to Get Real. – Forrester. – Forrester. – Econsultancy. – The CMO Club.

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Content marketing’s $40 billion miss


Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. Asked about their opinion of the content vendors provide them, 65 percent of business decision makers told Forrester, “much of it is useless.” Like this post?

New Research Firms Harness Wisdom of Crowds


Download your free copy if you want to learn about new firms that take a crowdsourced approach to doing research about business software programs. Before launching G2 Crowd, the founding team created and ran a software company called BigMachines. “It’s crowdsourcing plus big data plus statistics -- that’s what we’re doing,” Gorniak says.

Lies, Damned Lies, and Statistics

Fearless Competitor

Don’t believe everything that companies tell you. Editor’s note:: I was once a guest on this company’s weekly video show. Laura Ramos , formerly with Forrester Research and now with Xerox actually downloaded and read the survey. The HubSpot headline claims 5,000, but the survey had 214 respondents and most were small companies. While companies such as Hubspot, Marketo, Eloqua, Silverpop and Aprimo all offer great software – things like buyers personas, content and processes make the difference. Check out the claims in this email.

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 link] 4 days 7 hours ago @todd_metcalfe thanks.

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31 Scary B2B Marketing Statistics

Type A Communications

majority (70%) of B2B marketing leaders surveyed admit they are concerned about brand integrity and execution in social media (Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). Business Marketing Association/Forrester Research). Twitter).

Best Social Media Stats and Market Research of 2010 (So Far)


Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Social Media Statistics. Indonesia.

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

B2B blogs are not only showing up within the websites of more companies, they are providing real and measurable success for those that are doing it well.  What are the common factors in a successful B2B blog?  A look at these three B2B Blog Marketing Case Studies will show that these companies all have the following two characteristics in common: Take a Strategic Approach to Blogs – A social media strategy begins with research to understand how and where your target customers use social media and consume information.  Louis E. What is exciting about mesh and fencing? 

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17 Compelling And Highly Usable B2B Marketing Statistics

Modern B2B Marketing

One of the best sources of information is industry statistics. Source : Forrester Research. 46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers. 93% of business buyers believe all companies should have a social media presence. Online accounted for 7% of the B2B marketing mix in 2008. billion this year.

4 Persuasive Lead Nurturing Statistics

Client Bridge

Below are a few statistics that demonstrate the power of lead nurturing. Forrester Research report highlights that companies who excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. According to CSO Insights, companies that excel at lead nurturing have 9% more sales reps make quota , and enjoy a 10% shorter ramp up time for new reps. Lead nurturing is not a new topic, but most businesses still don't take advantage of this powerful sales and marketing tool. These numbers are significant. Download the Presentation. Download it Now

9 Highly Reputable Resources for Compelling Marketing Stats


If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. However, not all statistics are worth citing. Count me in.

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3 Steps for Gaining Executive Buy-In for Marketing Automation


You’ll want to find results that align with your business case, but here are a few samples of what’s out there: Companies who use marketing automation convert 53% more leads to marketing qualified leads and report revenue growth 3.1% B2B marketers who implement marketing automation increase their sales pipeline contributions by 10% (Forrester Research). Build a Business Case.

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B2B Marketing’s Measurement Problem

Digital B2B Marketing

Measure the impact of your overall marketing mix using sophisticated statistical models. Assess the change in perception of your brand or product as well as the overall intent to purchase using attitudinal research (aka brand studies). It is a complex sale, but most B2B companies will continue to use their simple measurement. The buying process may take 12 to 18 months.

Deliver More Sales Qualified Leads Using Predictive Intelligence


This can lead to sales lacking trust in the lead scoring that comes out of marketing automation platforms, which does nothing to improve what for many companies is an already challenging sales-marketing relationship. The first step is to identify successes and failures within a company’s internal CRM and marketing automation system data (sales wins/losses). Why leads aren’t qualified.

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How Marketers Are Managing The Buyer Journey [Infographic]

It's All About Revenue

In 2012, Forrester indicated that buyers could be up to 90% through their buyer’s journey before even reaching out to a vendor. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising. Follow Jen on Twitter @leadjen. But what can marketers do to actually overcome this challenge?

Why Your Content Lacks Substance (and How to Fix It)

Modern B2B Marketing

Author: Kylie Ora Lobell Anybody can go on Google, research a topic, and come up with content. Since then, this particular research has been referenced countless times in different pieces of online content: While content creation is easier when you simply repost already existing information, if you do this, it has a negative effect on your campaigns. Do original research.

You Won't Believe How Many CMOs Don't Use Testing and Personalization

It's All About Revenue

And according to Forrester, it would appear that a great number of marketers can see the simple benefit of testing too for their research revealed that 84% of marketers expect continuous testing and optimization to yield enhanced customer acquisition and improved revenue. The amount of statistical data that supports the benefits of personalization is mind-blowing. They have to.

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3 Mobile Marketing Trends You Can't Afford To Ignore

It's All About Revenue

Ok I am being quite sarcastic but that line, which I borrowed from the Forrester report The Path To Mobile Marketing Mastery , is all too true yet somehow I am not convinced the majority of marketers are aware of it. Here's some stats to drive this point home even further, courtesy of the same Forrester report. Another 43% expect companies to have a mobile app. Mobile DMP.

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This Week in Content Marketing: Can Content Save Advertising?

Junta 42

He is also “absolutely baffled” that large advertising holding companies seem to be ignoring opportunities to purchase talented content producers. 10 questions to ask before you commit to a content marketing platform: When you’re selecting a content marketing platform for your company or agency, asking the right questions up front can increase your odds of success. Sponsor (36:29).

The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)


It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. Brian Carroll , Executive Director, Revenue Optimization at MECLABS shared some very compelling statistics in his response: There are three types of lead nurturing programs that every marketer should take full advantage of: 1. The impact?

Your Leads Are Annoyed With You: Here's Why [Data]


Human beings with mood swings, families, insecurities, personal and company goals. Check out the SlideShare and statistics below to learn more. Research shows that 35-50% of sales go to the vendor that responds first. 63% of people requesting information on your company today will not purchase for at least 3 months - and 20% will take more than 12 months to buy.

Social Media Audiences Are Great, But Email Audiences Are Better


The exact stats vary widely, but here’s what Forrester reported early last year. Once again, the statistics vary widely from industry to industry, and company to company. Disadvantage #3: People just aren’t usually in shopping (or B2B research) mode when they’re on social. There’s research to back this up. Choose carefully … it’s a trick question.

30 Thought-Provoking Lead Nurturing Stats You Can't Ignore


Source: Gleanster Research) Tweet This Stat. 2) Only 25% of leads are legitimate and should advance to sales. Source: Gleanster Research) Tweet This Stat. 3) 47% of B2B marketers say they either close fewer than 4% of all marketing-generated leads, or they don't even know this metric. 17) Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.

87 New (Really) Marketing Automation Stats

Marketing Action

Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. You can find it in the Q2 2011 Forrester Wave™ report.). Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Forrester Research, Gauging Your Progress and Success , Dec 2013).

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Performance Anxiety and the Modern Marketer

Type A Communications

Research  by the Fornaisse Marketing Group says that 73 percent of CEOs think that marketing lacks credibility. This is because as marketers, we aren’t equipped to have conversations about the contribution we make to the overall performance of our companies, much less have those within the context of a business environment  (instead of a marketing environment). September 30, 2014.

18 of the Best Content Marketing Strategy Guides of 2013


Noting that “The old adage — build it and they will come — doesn’t work for content marketing,” Laurie Sullivan reports on Forrester Research guidance on building a content distribution strategy to overcome the glut on content online. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well.

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