| |  Companies + Forrester + Research + Statistics | 60 articles |
| Page 1 of 1 | Previous | Next | EARNEST ABOUT B2B MARCH 16, 2010 Vital statistics for every B2B marketer Use and abuse at your leisure… where possible we’ve tried to accurately cite the source and provide a link to the site where we came across the research. B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. Just 16 of the FTSE 100 companies are using Twitter, despite the fact that 20% of Tweets contain a reference to a product or brand. Use of social media by B2B companies is validated by B2B buyer perspectives. | WEBBIQUITY JANUARY 17, 2011  Best Social Media Stats, Facts and Marketing Research of 2010 the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. 10 Interesting Social Media Statistics by Jeff Bullas. Adam T. | | | | | |
| WEBBIQUITY FEBRUARY 7, 2012  Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2 Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. 53% of employers now research candidates on social networks before hiring. 71% of companies now have a presence on Facebook. | MODERN B2B MARKETING SEPTEMBER 29, 2010  17 Compelling And Highly Usable B2B Marketing Statistics One of the best sources of information is industry statistics. Source : Forrester Research. 46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers. 93% of business buyers believe all companies should have a social media presence. Online accounted for 7% of the B2B marketing mix in 2008. billion this year. | B2B VOICES JANUARY 16, 2012  Around the World in Social Media As many B2B companies move into using more social and digital tools we continue to read about case studies involving the big three — LinkedIn , Twitter and Facebook. Here’s a breakdown of some of the research I’ve found interesting and helpful: Asia. If you enjoyed this you may also want to read: World-Class social practices for B2B companies. Orkut ? Renren | CLIENT BRIDGE SEPTEMBER 24, 2010 4 Persuasive Lead Nurturing Statistics Below are a few statistics that demonstrate the power of lead nurturing. Forrester Research report highlights that companies who excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. According to CSO Insights, companies that excel at lead nurturing have 9% more sales reps make quota , and enjoy a 10% shorter ramp up time for new reps. Lead nurturing is not a new topic, but most businesses still don't take advantage of this powerful sales and marketing tool. These numbers are significant. Download the Presentation. Download it Now | | | | | | | |
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NUSPARK | FRIDAY, JUNE 24, 2011 The Statistics of Lead Nurturing for B2B
Here’s some statistics: Forrester Research Report. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Companies that excel at lead nurturing have 9% more sales reps making quota. Related Posts: Does Your Company Focus on Lead Generation or Lead Management? You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Sirius Decisions. MORE >> -
NUSPARK | FRIDAY, JUNE 24, 2011 The Statistics of Lead Nurturing for B2B
Here’s some statistics: Forrester Research Report. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. Companies that excel at lead nurturing have 9% more sales reps making quota. You know what lead nurturing is… Here’s my definition. Lead Nurturing is the process of communicating to a lead on an ongoing basis in order to educate, inform, continue to qualify and build a relationship until the lead is sales-ready. Most importantly, a sound lead nurturing marketing program has proven to increase revenues for firms. MORE >> -
WEBBIQUITY | WEDNESDAY, SEPTEMBER 8, 2010  Best Social Media Stats and Market Research of 2010 (So Far)
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What percentage of Fortune 100 companies are on Twitter? How do B2B social media marketing practices differ from B2C companies? Social Media Statistics. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. MORE >> -
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 15, 2011 Lies, Damned Lies, and Statistics
Don’t believe everything that companies tell you. Editor’s note:: I was once a guest on this company’s weekly video show. Laura Ramos , formerly with Forrester Research and now with Xerox actually downloaded and read the survey. The HubSpot headline claims 5,000, but the survey had 214 respondents and most were small companies. While companies such as Hubspot, Marketo, Eloqua, Silverpop and Aprimo all offer great software – things like buyers personas, content and processes make the difference. Check out the claims in this email. MORE >> -
CONTENT MARKETING FOR BI | TUESDAY, APRIL 13, 2010  Will Social Media Replace Traditional Marketing?
Laura Ramos of Forrester recently published the 2010 B2B Marketing Budgets and Mix Trends Research. Of course, it’s no surprise that Forrester finds social media to be the hot new marketing tool. While these statistics are interesting, even surprising in some cases, she cautions that they represent what marketers are doing—not necessarily what is working. Forrester’s 2010 study did show that e-mail, search marketing, and inside sales were the only tactics to show steady upward trends in both branding and lead generation. Should we be blogging and tweeting?” MORE >>
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