Marketing Insider Group

JUNE 1, 2021

How you get to ROI is different for every company. You’ll measure this by tracking the SERP ranking of all the keywords you’re targeting. However, you don’t yet have a comparison. Content marketing costs 62 percent less than traditional marketing and generates three times more leads. Image: Demand Metric. Rank Metrics.

Marketing Analytics Tools 341

Marketing Analytics Tools Content Marketing Work Management Marketing Management 341

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. To get a featured snippet , make sure to instruct your writers to answer related questions, summarize main points as lists, and create comparison charts.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Webbiquity

NOVEMBER 19, 2019

You want to be the expert your company or clients turn to. But, being among the smartest marketers anywhere, you are also careful in spending your company’s resources, or your agency’s resources, or even your own resources. It’s clear from my analytics that this blog has the smartest readers on the planet.

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

Kevin Indig

SEPTEMBER 11, 2023

Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem. Advertising channels are much more predictable because companies control the strongest driver of growth, $ spend.

Forecasting 114

Forecasting SEO Microsite Domain 114

Webbiquity

JUNE 5, 2019

Here’s a comparison and analysis of the important features of both Serpstat and SEMrush. Rank Tracking Comparison. For example, SEMrush has a “Sensor” feature that enables webmasters to track how volatile certain SERPs might be, enabling you to analyze changes happening on a macro level. Keyword research.

SEO 159

SEO Tools Paid Search Agency API 159

Hubspot

SEPTEMBER 17, 2020

In the next section, I’ll cover more of the theory from advertising as well as search on why this works (and how it can work for many different channels and companies). People Comparison Shop (and Frequency Matters). The other fact I want to point out is about comparison shopping. This is the surround sound effect!).

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Conductor

AUGUST 5, 2021

Algorithms have matured significantly over time, though, and companies are now judged (and ranked) based on the expertise, authority and trustworthiness of their content (fondly known in the marketing world as E-A-T). Equally important to having recommendations on “what” to do is understanding the “why”—and how to prioritize.

Features 116

Features Content Marketing Content SERP 116

Scoop.it

AUGUST 31, 2023

Did you know 82% of companies use content marketing to fuel their operations? Consistency in sharing content not only helps you attract more traffic but also boosts your online presence and enables you to climb the SERPs quicker than your competition. Content is king.

Curation 103

Curation Content Validation Copyright 103

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. We already rank in many lists like “best appointment setting companies.”

Top of Funnel 109

Top of Funnel SEO B2B Paid Search Agency 109

Method and Metric

DECEMBER 4, 2019

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Who might be dominating the SERPs today may not be the same in a few months.

Analysis 87

Analysis SERP SEO Domain 87

Marketing Insider Group

MARCH 2, 2021

That includes pricing information, comparison guides, reviews, product/service demonstrations, and information on how to purchase a good or service from your business. Nora picks what looks like the best option for her company. She gives the company 5-star reviews wherever she can and recommends them to her friends and colleagues.

Analysis 318

Analysis Top of Funnel Work Management Lead Scoring 318

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. The only direct comparison to 2013 is the position #1 row, and you can see that every metric increased, some substantially. This is easier to illustrate in a chart.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. However, the organic results are overwhelmingly online course companies such as Udemy, Lynda, and Coursera. Work together to achieve SERP domination. There's no way to be 100% certain.

PPC 101

PPC Work Management SEO Top of Funnel 101

Scoop.it

MARCH 2, 2023

Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them? You can do this by keeping your company profile updated, and sharing the latest company news, alerts, promotional offers, and more.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

Kevin Indig

SEPTEMBER 4, 2023

Applying the wrong approach severely limits the impact on company growth. Every company has inputs and outputs that perpetuate the business forward. Marketplaces have entities they can organize page types around, like places, companies, brands, or people. Examples: SERP snippets, landing pages, sign-up funnel.

SEO 59

SEO Effectiveness Aggregators Product 59

Conductor

FEBRUARY 18, 2020

The People Also Ask box doesn’t count as a dual listing, so you may have a result there and on the main SERP. But clearly Google is moving to become the destination for people just actually, physically buying something from the SERP. What other company has a search engine that allows you to buy stuff? <cough,

De-duplication 71

De-duplication CTR SERP Comparison 71

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. This allows content marketers to follow and focus on themes, while moving up in SERPs to increase organic visibility. Credit: www.forzaitalianfootball.com. Make It through Qualifying.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Biznology

MARCH 12, 2020

The modern customer will research a brand before deciding to make a purchase, of course, but it’s also important to note that they will do the same when they are looking for local companies, and even brick-and-mortar businesses in their local area. Image source.

Intent 104

Intent Startups SEO Paid Search Agency 104

The ABM Agency

JANUARY 8, 2021

While seemingly running silently in the background of your marketing campaigns, SEO generates two times more revenue for B2B companies than any other channel and remains the most prominent driver of organic, trackable website traffic. Small companies, mid-sized businesses, and enterprise-level organizations all need good, if not great, SEO.

Paid Search Agency 52

Paid Search Agency Top of Funnel B2B Marketing Tactics 52

Conductor

AUGUST 5, 2021

Algorithms have matured significantly over time, though, and companies are now judged (and ranked) based on the expertise, authority and trustworthiness of their content (fondly known in the marketing world as E-A-T). Equally important to having recommendations on “what” to do is understanding the “why”—and how to prioritize.

Features 59

Features Content Marketing Content SERP 59

ClearVoice

JUNE 22, 2022

For example, if they want to compare products, consider offering them a listicle or comparison post. For example, searchers may be looking for pricing information about your company. To be visible on the SERPs and capture these leads, ensure you have the content ready for that intent. Comparison posts. In-depth guides.

Keywords 52

Keywords Top of Funnel Marketing Analytics Tools Lead Scoring 52

Valasys

NOVEMBER 4, 2022

Artificial Intelligence spends less time in comparison to collecting data manually. It also helps in optimizing old content for SERP through keywords and link updates. And this has become the best practice for B2B companies. To solve such issues, it can be automated by integrating AI into lead generation processes. Final Words.

Marketing AI 80

Marketing AI B2B Marketing Ideal Customer Profiles Top of Funnel 80

ClearVoice

APRIL 23, 2021

She added that “If your website is indexed properly, off-page optimization can be used to establish the relevance, trustworthiness, and authority needed for higher rankings on search engine results pages (SERPs). In this case, Neutrogena is creating positive buzz in ways even smaller brands or companies can emulate.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Atomic Reach

MAY 14, 2019

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. 41% of all click-throughs in the SERPs go to the top 3 results.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Expect timeless tips and strategies, as well as new insights into the future of search. Audit your competitive landscape for gaps that you can fill.

Paid Content 94

Paid Content Advertisements Advertising Branding 94

Contently

AUGUST 2, 2021

You’ll see side-by-side comparisons of your ranking, traffic overview, and referrals. While SEMrush is often cited as a top keyword search tool, there might be a new sheriff in town since SEO software company Moz launched its own tool this May. per month. Moz Keyword Explorer.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Fount Media

OCTOBER 12, 2021

Back in the 1954s, people used to watch 4000 ads daily on an average, whereas in comparison, 80% of the healthcare industry prefer reading articles and blogs, especially when it meets their requirements. When your company reaches an excellent social position, you can quickly get prospects to visit your website. Wondering how?

B2B Marketing 40

B2B Marketing Planning Content Marketing B2B 40

Televerde

MAY 11, 2021

Creating SEO content can help target your audience and earn higher SERPs, gaining higher visibility and lead generation for ultimate sales growth. Chances are, many of these are companies selling products or services just like yours. So what sets your company apart from the competition? What they want from a company like yours.

Sales Qualified Leads 64

Sales Qualified Leads Lead Scoring Lead Ranking Generation 64

seo.co

MAY 10, 2021

Outsourced content marketing is a way to hand off the content writing and publishing to another company. You can reach a wider audience with your content when you outsource through several different companies. Work with a company that will give you actionable insights. Some companies may not know how to get or analyze that data.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Valasys

MARCH 5, 2020

The voice of the content also needs to be echoed through brand vision & the type of culture a company propagates. This is why Golden Rule behavior is embraced by most of the winning companies.”. Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Directive Agency

APRIL 21, 2023

Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. The right directories for your tech company are typically the ones that rank high on your key buyer search terms. Determine if investing in directories is right for your company.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Martech

MARCH 13, 2023

Adopt the tone of voice of [a particular person or your company] and create 5 engaging headlines to stand out in the SERPs.” In comparison, here’s a human-written version. Pro tip: Set your company’s tone of voice and audience to write as closely to your brand style as possible.

Marketing AI 74

Marketing AI AIDA Marketing Analytics Tools Template 74

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. Not every company has the kind of time and resources to sink into SEO, anyway. The first instance you get of a real email marketing company is near the bottom of the first page.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Optinmonster

MAY 16, 2023

Here’s a comparison between the two: On-Page SEO Focuses on optimizing elements within your website, such as content , meta tags , URLs, headings , SEO-optimized hosting , and internal linking. That’s why it’s crucial to ensure that your social profiles reflect positively on your company and its values.

SEO 73

SEO Lead Scoring Lead Ranking Link Building 73

Content Marketing Institute

OCTOBER 16, 2018

Find the gray box, “Add comparison,” next to the topic name. Ready to conquer the SERPs? HANDPICKED RELATED CONTENT: 3 Ways to Re-Use Your Content Magnets to Dominate SERPs. Feel free to include additional tools in the comments (from your company or ones that you have used). . Hit “enter” when finished.

Long Tail Marketing 101

Long Tail Marketing Google Domain Keywords 101

Oktopost

JANUARY 12, 2021

Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. Conclusion.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Cost per Acquisition 101

Scoop.it

OCTOBER 25, 2022

Look at where your competitors’ content features on search engine result pages (SERP). Make comparisons with your results and apply lessons learned. Your content should shout who your company is and what it can offer, but the net gain must be increased revenue. Revenue Growth Metrics.

Lead Ranking 59

Lead Ranking Lead Scoring SEO Paid Search Agency 59