Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. We already rank in many lists like “best appointment setting companies.”

Top of Funnel 122

Top of Funnel SEO B2B Paid Search Agency 122

Hubspot

OCTOBER 13, 2020

You have to be everywhere that matters — in recommended lists, comparison articles, review websites, etc. — At HubSpot, “surround sound” is the name Alex Birkett gave to a program that aims to make HubSpot products visible every time someone searches for a product-related keyword (e.g. Define your product-exploration keywords.

SERP 66

SERP Lead Scoring Lead Ranking Enterprise Management 66

Marketing Insider Group

JUNE 1, 2021

How you get to ROI is different for every company. You’ll measure this by tracking the SERP ranking of all the keywords you’re targeting. However, you don’t yet have a comparison. Content marketing costs 62 percent less than traditional marketing and generates three times more leads. Image: Demand Metric. Rank Metrics.

Marketing Analytics Tools 332

Marketing Analytics Tools Content Marketing Work Management Marketing Management 332

Directive Agency

FEBRUARY 28, 2022

B2B SaaS narrows that down into selling software-as-a-service for B2B companies. SEO for B2B SaaS is implementing SEO strategies and tactics to increase organic traffic on a SaaS company website. Look for high-value, long-tail keywords. . Every company needs an online brand that will perform. The Pros of B2C SEO.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Marketing Insider Group

MARCH 2, 2021

That includes pricing information, comparison guides, reviews, product/service demonstrations, and information on how to purchase a good or service from your business. Nora picks what looks like the best option for her company. She gives the company 5-star reviews wherever she can and recommends them to her friends and colleagues.

Analysis 309

Analysis Top of Funnel Work Management Lead Scoring 309

Hubspot

SEPTEMBER 17, 2020

Sometimes, these exploratory keywords exist in relation to an existing solution: “Canva alternatives”. We have some good ol’ quantitative data about how much search volume these keywords get and what the estimated CPC is for bottom funnel search terms. This means it’s both a high traffic and high intent keyword. Image Source.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Conductor

AUGUST 5, 2021

In the past, SEO and content teams simply made sure their web pages and collateral repeated specific keywords as much as possible. The best practices for ranking on the SERP are largely the same, but how much effort you put towards optimizing one area over another depends on what you want to rank for.

Features 116

Features Content Marketing Content SERP 116

Kevin Indig

SEPTEMBER 11, 2023

Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem. Advertising channels are much more predictable because companies control the strongest driver of growth, $ spend.

Forecasting 114

Forecasting SEO Microsite Domain 114

Method and Metric

DECEMBER 4, 2019

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Who might be dominating the SERPs today may not be the same in a few months.

Analysis 87

Analysis SERP SEO Domain 87

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps.

PPC 101

PPC Work Management SEO Top of Funnel 101

Contently

AUGUST 2, 2021

Google will also report the keywords people search that bring them to your site, as well as which browsers and devices they are using—not to mention from where they are being referred. Clicky also offers an integration with Twitter that makes it easy to monitor Twitter mentions of your account, website, or any URL or keyword.

Paid Content 144

Paid Content Budget Programs Analytics Tools 144

Scoop.it

MARCH 2, 2023

Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them? You can do this by keeping your company profile updated, and sharing the latest company news, alerts, promotional offers, and more.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

The ABM Agency

JANUARY 8, 2021

While seemingly running silently in the background of your marketing campaigns, SEO generates two times more revenue for B2B companies than any other channel and remains the most prominent driver of organic, trackable website traffic. Online Authority : How trusted your brand is across the internet? So what exactly does “E-A-T” stand for?

Paid Search Agency 52

Paid Search Agency Top of Funnel B2B Marketing Tactics 52

seo.co

MAY 10, 2021

In the past, it was easy to rank poor quality content by keyword stuffing and buying mass quantities of backlinks that got published on spammy blog networks. Keyword density. Keyword density is the number of times keywords/phrases appear in an article. It’s not easy to fool a search engine algorithm in 2021.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Valasys

NOVEMBER 4, 2022

Artificial Intelligence spends less time in comparison to collecting data manually. Through AI-powered SEO, you can save a lot of your time in keyword research. It helps in knowing the trending topics, making keyword predictions, and covering competitive gaps. And this has become the best practice for B2B companies.

Marketing AI 80

Marketing AI B2B Marketing Ideal Customer Profiles Top of Funnel 80

Biznology

MARCH 12, 2020

The modern customer will research a brand before deciding to make a purchase, of course, but it’s also important to note that they will do the same when they are looking for local companies, and even brick-and-mortar businesses in their local area. Image source.

Intent 104

Intent Startups SEO Paid Search Agency 104

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. The only direct comparison to 2013 is the position #1 row, and you can see that every metric increased, some substantially. This is easier to illustrate in a chart.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. Keyword research: Develop a list of core keywords that the content will be geared towards. Seemingly every company today has a blog, Facebook page, Twitter handle, and more.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Conductor

AUGUST 5, 2021

In the past, SEO and content teams simply made sure their web pages and collateral repeated specific keywords as much as possible. The best practices for ranking on the SERP are largely the same, but how much effort you put towards optimizing one area over another depends on what you want to rank for.

Features 59

Features Content Marketing Content SERP 59

Kevin Indig

SEPTEMBER 4, 2023

Applying the wrong approach severely limits the impact on company growth. Every company has inputs and outputs that perpetuate the business forward. Marketplaces have entities they can organize page types around, like places, companies, brands, or people. Examples: SERP snippets, landing pages, sign-up funnel.

SEO 59

SEO Effectiveness Aggregators Product 59

Optinmonster

MAY 16, 2023

Here’s a comparison between the two: On-Page SEO Focuses on optimizing elements within your website, such as content , meta tags , URLs, headings , SEO-optimized hosting , and internal linking. Involves keyword research and page optimization to align your website’s content with user search queries.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Content Marketing Institute

OCTOBER 16, 2018

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. This insight comes from my company’s experience in ranking for 16,200 words on Google. The content is not only keyword optimized. Find the gray box, “Add comparison,” next to the topic name.

Long Tail Marketing 100

Long Tail Marketing Google Domain Keywords 100

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Expect timeless tips and strategies, as well as new insights into the future of search. Audit your competitive landscape for gaps that you can fill.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

Scoop.it

OCTOBER 25, 2022

Making sure your keywords and content have a local hook boosts local traffic. Of course, content needs to be optimized for search engine results, but allowing keywords to dominate doesn’t necessarily make good content in the eyes of your consumers. Make comparisons with your results and apply lessons learned.

Lead Ranking 59

Lead Ranking Lead Scoring SEO Paid Search Agency 59

Valasys

MARCH 5, 2020

The voice of the content also needs to be echoed through brand vision & the type of culture a company propagates. This is why Golden Rule behavior is embraced by most of the winning companies.”. Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Adobe Experience Cloud Blog

MARCH 9, 2020

The content cost is related to the time spent auditing competitors, performing keyword research, creating content briefs, writing and editing the content, pushing the content live on the website, and performing on-page meta optimizations. . For this comparison, we will treat each website on the internet as its own functioning country.

Search Marketing 160

Search Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 160

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. Not every company has the kind of time and resources to sink into SEO, anyway. So if you’re trying to rank for the biggest, baddest keywords to rank for – forget it.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Martech

MARCH 13, 2023

Adopt the tone of voice of [a particular person or your company] and create 5 engaging headlines to stand out in the SERPs.” In comparison, here’s a human-written version. Pro tip: Set your company’s tone of voice and audience to write as closely to your brand style as possible.

Marketing AI 96

Marketing AI AIDA Marketing Analytics Tools Template 96

ClearVoice

APRIL 23, 2021

She added that “If your website is indexed properly, off-page optimization can be used to establish the relevance, trustworthiness, and authority needed for higher rankings on search engine results pages (SERPs). In this case, Neutrogena is creating positive buzz in ways even smaller brands or companies can emulate.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Conductor

MARCH 24, 2020

Chances are your company sells more than just one kind of thing, or is a thought leader on more than just one topic. By creating Segments and using Segment Comparison, you can slice the data to align with those products, business units, or topic, to more easily report to other members. Why does this matter? Why does this matter?

SEO 49

SEO Enterprise Management Correlation Comparison 49

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. From a fifty-thousand foot view, you win ad impressions on Google by bidding on keywords. With over 3.5

Hubspot 76

Hubspot Cost Google Process 76

Atomic Reach

MAY 14, 2019

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. 41% of all click-throughs in the SERPs go to the top 3 results.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Oktopost

JANUARY 12, 2021

Surprisingly, for many companies, the answer is often no. . While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%. Those sites prioritize metrics like add-to-cart, funnel fallout, product comparisons, abandoned cart, and customer reviews, among others. Conclusion.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Directive Agency

APRIL 21, 2023

Bottom-of-funnel advertising should focus on gaining a share of the search engine results pages (SERPs) for high-intent keywords. The right directories for your tech company are typically the ones that rank high on your key buyer search terms. Determine if investing in directories is right for your company.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Directive Agency

JUNE 23, 2017

These directories are often where search engine users do their competitive research to see which company has the best reviews and most proof behind their statements. . Not only that, these directories do a great job of ranking #1 for some seriously competitive primary keywords. And where is that? 4: SAP. .

Sales Qualified Leads 49

Sales Qualified Leads Work Management Demand Generation Agencies Marketing Management 49

Conductor

JUNE 6, 2019

They’re sitting on a gold mine of user intent information in the form of keyword data. Data Collection: Make sure you have a solid keyword set. We all know that keyword research can be tedious and time-consuming. But I can’t stress enough the importance of having a bulletproof keyword set before jumping into analysis.

Storytelling 40

Storytelling Paid Search Agency SEO Keywords 40

Marketing Insider Group

JANUARY 16, 2020

Countless companies make the mistake of launching their website and then leaving it alone to gather dust. Don’t be one of those companies! The 2020 B2B Marketing Mix Report shows that this year, B2B companies will spend more than 50% of their marketing budget on digital marketing and website development. Keyword Usage.

Paid Search Agency 230

Paid Search Agency B2B Marketing Companies SERP 230