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Newsletter Tips From Ann Handley… Validated!

Litmus

While we were doing a great job pushing some awesome content with Litmus Weekly from our own blog and the broader email community, it lacked any personality or narrative. The post Newsletter Tips From Ann Handley… Validated! Here’s a side-by-side of what Litmus Weekly looked like before and after : Making a human connection.

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Sprout Social stands with the Black community

Sprout Social

To our Sprout community, The events of the past couple weeks have laid bare the broken aspects of our society, and the pain and suffering that too often sit in the blurry periphery of our collective vision. Whatever you are feeling is real, and valid, and it matters. Black lives matter. You matter. Our actions matter.

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Community-Driven Content: 3 Ways to Tap Customer Convos

Content4Demand

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers?

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Differentiate Your Company: Offer Marketers Valid Reasons to Use Direct Mail

MindFire

As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. Anecdotally, this trend we see within many of our most successful Clients (but not certainly not valid for all). For some, this is undoubtedly a struggle.

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How to Build Stronger Bonds With Your Community

Convince & Convert

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? Give your online community a nickname that’s exclusive amongst your group members.

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Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

To commemorate both milestones, the company hosted a 24-hour long community celebration on its @Nike account. So, what can companies looking to celebrate their community on Instagram learn from Nike’s approach? Milestone’s aren’t about you – they’re about your community. It will give your community something to rally around.

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14,106 martech tools reveal 3 trends you should master

Martech

It is simply not sustainable.” — You, the Martech community, every year Let’s be clear: consolidation does happen. Through our yearly “validation exercise” for the Martech Supergraphic, in which we collaborated with hundreds of martech experts worldwide, we learned a simple trick to boost your martech maturity.