SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Doing more with less seems to be a common challenge agencies and brands currently face.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Heinz Marketing

JUNE 21, 2022

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. Online communities exploded in recent years with millions of active members, and it’s no mystery why. Instead of going it alone, a community of like-minded individuals becomes a sounding board for ideas and questions. 4 Ways to Trigger Community-Led Growth.

Communities 105

Communities Lead Ranking Ad Frequency Marketing & Strategy 105

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 85

Communities Peer-to-peer Thought Leadership Webinar Metrics 85

Martech

JUNE 13, 2022

“Individuals who both ‘speak marketing’ and ‘speak machine'” — marketers and marketing technologists — “are worth their weight in gold.” The survey, conducted jointly by MarTech and chiefmartec.com, was fielded to 426 marketers in Q1 2022. Our thanks to the community.

Promotion 86

Promotion Customer Surveys Newsletter Marketing 86

Heinz Marketing

APRIL 8, 2022

By Maria Geokezas , Chief Operating Officer at Heinz Marketing. So, why not let them turn to your community? The Value of Community Learning. While anyone can go down a Google rabbit hole to learn something new, communities present an opportunity for group learning. Cultivating the Best-Fit Community.

Communities 107

Communities B2B CMO Paid Search Agency 107

ClearVoice

AUGUST 14, 2023

Today, ad campaigns run across multiple content marketing channels. Given these advances, can credit unions and community banks still produce content that markets themselves effectively? Providing personalized service by understanding customer needs is still the goal of content marketing. Absolutely.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Heinz Marketing

MARCH 5, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 5 Ways Marketing Leaders Can Drive More Value in 2022. As the pandemic is beginning to resist, marketers must act fast to drive change and create value within their organizations.

Communities 109

Communities B2B CMO Work Management 109

Salesforce Marketing Cloud

FEBRUARY 21, 2022

Representation matters Inspiring a new series Being the #AskTheTrailblazer host Trailblazer impact Trailblazer Community impact Get involved! While there will always be challenges when navigating to new career heights, there’s really a power in community. Join the conversation on the Trailblazer Community. TAKE ME TO TRAILHEAD.

Communities 98

Communities Peer-to-peer Fulfillment Touchpoints 98

Salesforce Marketing Cloud

OCTOBER 14, 2021

Why is the community a game changer for Trailblazers? How can you engage in the Trailblazer Community? How can you give back in the Trailblazer Community? When Trailblazers connect with each other through the community, the success multiplier is undeniable.”. Why is the community a game changer for Trailblazers?

Communities 98

Communities Peer-to-peer Digital Transformation Thought Leadership 98

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

Advertisements 107

Advertisements Advertising Allocation Planning 107

Heinz Marketing

APRIL 18, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The Importance of B2B Communities: What’s in It for Marketers? Community is what draws us together as people and in turn connects us as marketers as well.

B2B Sales 102

B2B Sales Communities B2B B2B Thought Leadership 102

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Webbiquity

DECEMBER 20, 2022

Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. That’s why investing in a wide range of marketing tactics in the months and weeks leading up to your event is so important. Make Your Events More Accessible.

Event Marketing 321

Event Marketing Planning WOM Paid Search Agency 321

Martech

MARCH 8, 2023

Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. of all marketing jobs in the U.S. Additionally, a study by BuiltIn found: 39% of women view gender bias as a primary reason for not being offered a promotion.

Communities 83

Communities Work Management Marketing Management Thought Leadership 83

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Heinz Marketing

MAY 26, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing If you haven’t heard, we’re officially in a new era of “we.” As online communities continue to thrive in a post-2020 world, B2B marketers have leaned into the power of community-led growth to cultivate trust and credibility. Consistency is Key!

Communities 52

Communities Marketing & Strategy B2B Guidelines 52

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. What Is Community-Based Marketing? What Is Community-Based Marketing?

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand.

Communities 121

Communities Ad Building Brand Identity Branding 121

Sprout Social

AUGUST 30, 2022

Discord is the future of online communities. Gen Z, in particular, is opting to spend time in smaller, private online communities. Marketers, creators and community builders looking to future proof themselves should take a moment to reflect—are you part of that “digital campfire?” ” The answer is likely…no.

Communities 82

Communities Brand Identity Branding Template 82

Vidyard

MARCH 30, 2022

However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Top Sales Communities to Join 2.1 She co-founded the Women in Sales Club , focused on enabling, empowering, and promoting women within the sales profession, and currently serves over 4,000 members.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Review the fundamentals of the 4Ps of marketing and discover which elements still work today.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

SmartBrief - Marketing

JULY 31, 2023

Increasing market competition and advertising costs have led brands to rethink their digital strategies to scale with profit. There has been a shift in marketing focus in China, where consumers increasingly value brand storytelling, connection, responsibility and the shopping experience.

Communities 52

Communities Brand Identity Branding Work Management 52

Marketing Insider Group

MARCH 31, 2021

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Choose a language that reflects the local culture to communicate. Get Involved in Your Community.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Sprout Social

MARCH 20, 2023

About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though. Now, let’s talk about what community means. Marketing professionals? What does it all mean? And is it really worth it?

Communities 87

Communities Paid Search Agency Product Peer-to-peer 87

The Forward Observer

JANUARY 26, 2024

Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan About the Book In Marketing 6.0 , the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world.

Lead Ranking 161

Lead Ranking Marketing Management Wikipedia Lead Scoring 161

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Litmus

FEBRUARY 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? And underappreciated sometimes.

Communities 82

Communities Work Management Thought Leadership Design 82

Hubspot

APRIL 13, 2021

Well, event promotion is similar. If you put on an event but don't promote it, will it even happen? Without promotion, you probably won't get any attendees because no one will know it's happening. While event promotion is simple in theory, actually planning a successful marketing strategy and promotion plan is not.

Promotion 99

Promotion Banners Landing Pages Social Media 99

Hubspot

OCTOBER 14, 2020

Below, let's discuss how you can use Facebook to promote your business. Now that you've built and optimized your business page, it's time to engage with your community. A great way to promote your business on Facebook is to participate in Facebook groups. Promote events. Sign up for a business page. Use live streaming.

Promotion 100

Promotion Facebook Business Ideal Customer Profiles 100

Liveintent

MAY 3, 2021

Since the beginning of time, humans have understood the value of community. Whether for literal survival or for comforts slightly higher up on Maslow’s Hierarchy, we self-select into communities that fill our emotional and intellectual needs. Here are some of the highlights. How to build connections with your audience.

Newsletter 116

Newsletter Communities Brand Identity Branding 116

B2B Digital Marketer

JULY 20, 2023

Unleashing the Revenue Potential of Community Building and Customer Experience In this episode of B2BDM, Jack Foster discusses the important role of customer experience and community in differentiating companies in the market. ” “So customer insights, it has to be a huge input.

Communities 40

Communities Generation Word of Mouth Differentiation 40

Fount Media

OCTOBER 6, 2022

Building data cultures requires the development of data communities, which are networks of active data users within an organization. Making a data-immersive environment promotes literacy and ignites interest in analytics and data.

Communities 52

Communities Network Marketing Analytics Promotion 52

Marketing Insider Group

FEBRUARY 11, 2021

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing.

Marketing AI 363

Marketing AI Trends Paid Search Agency Transparency 363

Hubspot

JUNE 23, 2020

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. If you're one of the many brands switching your in-person events to a virtual, how do you promote them to keep attendance up? Here are their five go-to tips. Set expectations!

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Biznology

AUGUST 14, 2018

Reaching out to local communities and stoking fandom in real life. Even if you go further afield than just the HQ and home base and travel to smaller or different markets and host get-togethers there, too. Well, when it came to Goethe, I was trying to make a community of influencers. Spoil your community like that.

Communities 126

Communities Blogger Class Twitter 126

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Create a Community of Advocates. It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. Social media is a great channel for community growth.

Ideal Customer Profiles 332

Ideal Customer Profiles Practices Case Study Case Studies 332

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128