Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 140

B2B Thought Leadership Work Management Thought Leadership B2B 140

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. But Google+ was incredibly valuable to many users around the world. Private Google+ communities.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

SEMrush

AUGUST 28, 2019

We have summarized different tests and changes the SEO community has found and documented, as well as the updates Google has announced over the last two weeks. There have been some major changes in Google Ads and some updates in Google tools all marketers should know about.

Paid Search Agency 82

Paid Search Agency Google Privacy Communities 82

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. This leads to customer trust, as well as compliance with privacy regulations.

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

Convert

MARCH 10, 2022

Google Optimize is great — up to a point. When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. Let’s dive deep into the strengths and weaknesses of Google Optimize and show you other options. What is Google Optimize?

Marketing Analytics Tools 92

Marketing Analytics Tools Optimization Marketing Budget Google 92

Marketing Insider Group

JANUARY 16, 2023

36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. Personalization and Privacy. Data privacy and the ethical repercussions of using consumer data has risen to the forefront of marketing concerns. Image Source: CommerceNext.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

AUGUST 11, 2023

Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships. Reddit: Niche Communities and Direct Interaction Navigate the diverse landscape of Reddit’s niche communities and discover how direct interaction can build brand loyalty and credibility.

Social Networks 168

Social Networks Business Work Management Social Media 168

Biznology

JANUARY 10, 2022

Our contributors predict that data privacy, cyber security, social media, AI and voice will be areas of focus for business, marketing and more – and we reflect on why we make New Year’s Resolutions. On the marketing privacy and security front in 2022, things are going to get worse – and better. Reducing the “Google tax.”

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Litmus

JUNE 30, 2023

News headlines In lighter news Email Client Market Share Community happenings News headlines Gmail makes enhancements to their mail merge feature. Businesses will now able to further personalize their emails with Google Sheets support in mail merge. Watchout Substack: WordPress and Beehiiv have entered the newsletter wars.

Email Marketing 80

Email Marketing VALS Marketing Management Privacy 80

ANNUITAS

APRIL 15, 2014

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.

Privacy 100

Privacy Privacy Policies Deliverability Demand Generation 100

Litmus

JANUARY 30, 2023

News headlines Email Client Market Share Community happenings Just for fun News headlines Over 67,000 layoffs occurred across tech in 2023 so far, including Salesforce , Microsoft , Spotify , and more. Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Apple iPhone : 3.0%

Email Marketing 92

Email Marketing Planning Privacy Newsletter 92

Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. Topics seem more likely to be acceptable to the broader ecosystem as they address several FLoC privacy concerns head on,” said Aaron Levy, head of paid search at Tinuiti.

API 101

API Paid Search Agency Privacy Marketing Proposals 101

Martech

JULY 12, 2023

With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Data privacy and compliance take precedence; all personally identifiable information (PII) is encrypted and masked. What are data clean rooms?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Advertising Agencies 98

Zoominfo

OCTOBER 22, 2020

We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. Join SaaStock Engage: the community that helps every SaaS founder, exec & investor accelerate their personal and professional growth ?? You need your #SaaS tribe all year round.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Martech

NOVEMBER 3, 2022

Dig deeper: Marketers should care about consumer privacy. The first thing to know is that first-party cookies, placed in a limited number of digital touchpoints, can be an important source of data and address privacy concerns. First-party vs. third-party data. at The MarTech Conference. at The MarTech Conference.

Tactics 117

Tactics Marketing Automation Services Paid Search Agency Work Management 117

Litmus

APRIL 25, 2023

News headlines The world of artificial intelligence (AI) In lighter news Email Client Market Share Community happenings News headlines Outlook for Mac adds a new profile feature making it easy to switch Outlook profiles with different colored themes. The CEO of Google says there is a need for governmental regulation of AI.

Email Marketing 86

Email Marketing Ideal Customer Profiles Phishing SMS 86

Martech

FEBRUARY 9, 2022

NEW YORK — Addressability and privacy present nothing less than “existential challenges” to the advertising industry, said Anthony Katsur, CEO of IAB Tech Lab, on the Annual Leadership Meeting stage this week. And then, of course, there’s Google and its Topics API. Google doesn’t have all the answers.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Privacy 98

Modern B2B

DECEMBER 4, 2023

Google Ads Data Manager: A Game-Changer? Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. This is done by consolidating data management into a unified hub, simplifying the process of conversion tracking.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

QuanticMind

NOVEMBER 9, 2018

Massive Google breaches. Consumer data privacy seems to be at the top of everyone’s mind these days. While Cook didn’t call out Google or Facebook per se, his intended targets were clearly global data repositories of this ilk. For artificial intelligence to be truly smart it must respect human values — including privacy.

Privacy 40

Privacy Marketing AI Aggregators Ideal Customer Profiles 40

Martech

APRIL 6, 2023

Need to know how to set up form conversion tracking in Google Tag Manager? Search engines Searching on Google for information or answers will soon seem as useful as flipping through the yellow pages to find a reliable business. Creating conversations, connections and community is still a smart and reliable approach.

Marketing AI 145

Marketing AI Marketing Analytics Tools Thought Leadership Ethics 145

Modern B2B

NOVEMBER 16, 2023

Google Ads Data Manager: A Game-Changer? Google’s announcement of the Google Ads Data Manager is creating a buzz, signalling a new way to manage first-party data and optimise conversion rates. This is done by consolidating data management into a unified hub, simplifying the process of conversion tracking.

Trends 52

Trends Ad Frequency Privacy Click Rate 52

Litmus

FEBRUARY 28, 2023

News headlines Email Client Market Share Community happenings The world of artificial intelligence (AI) News headlines Gmail released a new annotation feature , allowing email senders to display product carousels in the Promotions tab. A late-night email from Google terminates 453 employees in India.

Email Marketing 84

Email Marketing Phishing Privacy Communities 84

Salesforce Marketing Cloud

DECEMBER 14, 2023

It’s been a wonderful experience for our community to come together and learn about the latest marketing innovations, with a particular focus on what’s next in first-party advertising. This week, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn. Another year, another World Tour New York!

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Stevens & Tate

NOVEMBER 30, 2023

Essential Website Updates for Senior Living Communities According to a study by the Pew Research Center, as of 2021, 73% of adults over the age of 65 in the United States use the internet. This article will explore key website updates that senior living communities should consider. Continue to read here. Continue to read here.

Trends 90

Trends Funnel Advertising Digital Marketing Funnels Loyalty 90

Martech

JUNE 9, 2022

Since Meta hasn’t officially announced the new product, little has been said about it in the advertising community. If these three major goal lines are moved, I think we will be seeing a lot more people flock to Google/YouTube ads, TikTok ads and Apple’s new ad platform,” Maly said. “I Privacy changes impact on Meta revenue.

Facebook 106

Facebook Planning Paid Search Agency Ads 106

Martech

DECEMBER 21, 2021

A quick Google search for “marketing operations training” offers few results, none of which are part of an accredited business degree program. Today’s hype in B2B focuses on topics like ABM, community-building, and product-led growth. Data privacy will become a marketing ops core competency. The common thread.

Account Based Marketing 141

Account Based Marketing Enterprise Management Marketing Budget Work Management 141

Convert

JULY 7, 2021

Are they privacy conscious? Not only that, but privacy is another large issue for us. Here are the top 10 split testing tools recommended to us by CRO experts (in alphabetical order): AB Tasty Adobe Target Convert Experiences Convertize Google Optimize Kameleoon Optimizely SiteSpect VWO Testing Webtrends Optimize.

Budget Programs 105

Budget Programs A/B testing Optimization Tools 105

Litmus

MARCH 29, 2023

News headlines Community happenings Email Client Market Share Yeah, we’re still talking about it (AI) News headlines New scam, just dropped. Community happenings Thar she blows! Google Bard is already writing phishing emails. Read on for the biggest headlines shaping the email industry in March 2023.

Email Marketing 85

Email Marketing Phishing CAN-SPAM Buzz 85

Litmus

JANUARY 30, 2023

News headlines Email Client Market Share Community happenings Just for fun News headlines Over 67,000 layoffs occurred across tech in 2023 so far, including Salesforce , Microsoft , Spotify , and more. Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. Apple iPhone : 3.0%

Email Marketing 65

Email Marketing Planning Privacy Newsletter 65

Heinz Marketing

APRIL 11, 2022

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! How privacy plays a role in the crypto world. We’ve got the death of third party cookies that Google keeps pushing out, but it’s definitely going to come.

Privacy 107

Privacy Ad Exchange Communities Advertising Agencies 107

Moz

JANUARY 5, 2020

If you own or market a business location that makes a real-world community more serviceable, diverse, and strong, I’m on your side. It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Level 1: Feed Google.

Google 78

Google SEO CAN-SPAM Communities 78

Lake One

APRIL 18, 2023

Create Context – Not Fatigue Regarding digital, we’ve been trained to blog our hearts out and do anything we can to make Google happy. In a 2022 study from SEMRush, nearly ⅔ of Google searches don’t end in a click. First-Party Data Every day, there seems to be a new twist in personal privacy requirements online.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

sagefrog

FEBRUARY 7, 2024

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. Here are the top 7 B2B social media trends reshaping this year’s B2B social media strategy.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

AUGUST 2, 2021

Together with hundreds of fellow search marketers, you’ll access a tactic-rich agenda that explores critical conversion optimization issues — including psychological triggers , the impact of the changing privacy landscape , quantitative and qualitative data , and more. Meetups will not be available on-demand.).

Peer-to-peer 106

Peer-to-peer PPC Landing Pages Bundling 106

QuanticMind

JUNE 30, 2023

The protest has seen more than 8,400 subreddits going dark, including major communities like r/funny and r/gaming. While the initial 48-hour blackout is over, some subreddit communities are considering extending the protest indefinitely in response to the company's dismissive response to user concerns. Reddit maaaay be in for a fight.

Paid Search Agency 52

Paid Search Agency Demand Generation Agencies API Advertising Agencies 52

SmartBug Media

SEPTEMBER 12, 2022

People are becoming part of the NFT community and signaling that they are part of this community. Social giveaway: A free NFT experience for the existing Coach community. The Future of Customer Privacy with Google. Presentation by: Parish Aggarwal Head of Ads Measurement and Privacy, Google.

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Goodish Agency

MARCH 10, 2021

Many innovative companies are already utilizing their social media to create a community engagement, providing platforms where their users can talk about the issues that they’re facing, meaning the companies can address them as soon as they arise. Using data in the area of privacy concerns. The Power of Social Media Communities.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98