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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

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Community-led brands & retailers aim for success in China

SmartBrief - Marketing

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

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Increase Your Domain Authority With Quality Backlinks

Brightedge

Publishing content regularly and coordinating your outreach via your network, customers, and social media is key to gaining traction with your audience. What is domain authority and why is it relevant for backlinks? Domain authority is not used by Google or other search engines and it is not an actual ranking factor for SEO.

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Keyword-optimized-for-SEO domain names need either full commitment or registered and fully ignored

Biznology

The moment a CMO truly discovers search they go on a domain name buying spree with the desire to buy every domain name available with the keywords they associate with their products and services. What Works with Domain Name Keyword SEO. I keep on buying domain names I don’t do this for and I kick myself.

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B2B social media ‘sweet spots’: What’s working and what’s not

Martech

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

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Senior Care Branding: Inbound Marketing on the Corporate or Community Level?

SmartBug Media

Instead of marketing just one organization, you have to think about not just corporate, but all of the individual communities in your portfolio as well. Because of this reality, you simply can’t focus all of your efforts at the corporate level and with every community in your portfolio at the same time with the same amount of vigor.

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Is Your Video Content Fulfilling Its Goals?

Marketing Insider Group

Host Videos on Your Domain Before you rush to upload your video on social platforms, consider hosting it on your own domain first. Encourage viewers to share your videos on social media platforms. Remember, engagement on social media can also drive direct traffic to your video.