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47 new martech companies from latest Y Combinator cohort — the counter-consolidation narrative lives on

chiefmartech

AppX — app builder for social media creators. Dots — automate online customer communities in Slack, Discord, etc. In the long tail of all the martech in the world, this consolidation drives growth in the “head” of the tail. Here’s the list: Cococart — online store builder.

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Subfolders vs. Subdomains: How It Affects Your SEO

SmartBug Media

Adding the same long-tailed phrases that you’re ranking for to the URL will give you the opportunity to own that phrase from the top down. If you’re expecting your main domain to reap the SEO benefits from your subdomains, however, you are wrong. Competing against yourself on results pages can be seen as a pro or a con.

SEO 63
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SEO For Doctors: 5 Best SEO & Digital Marketing Strategies for Physicians and Doctors

seo.co

This not only increases your content count and rank, but it establishes you as an authority on your topic, and domain authority, or how trustworthy you are, is important to search engines for determining ranking. This improves your ranking and your domain authority while cutting down on the actual volume of content you have to produce.

SEO 76
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Lurkers are the 99.989% of Social Media

Biznology

Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. These are insular, contained communities.

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How WordPress Helps The Little Guy Make Money

readwrite

The first ads will come from the WordPress partnership with Federated Media announced at Web 2.0 Interested users must apply to join WordAds , and it requires a custom domain , a service for which WordPress charges. Monetizing The Long Tail. Federated Media is known for representing high-traffic sites.

Adsense 40
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Mizuno running long tail outreach marketing case study

Biznology

If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. Long Tail Blogger Outreach. With the long tail, “all the other blogs,” we dig deep.

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Top 5-Trends Transforming E-Commerce and Online Retail in 2020

Data Cleaning/CRM Appending

On social media as well, customers have been calling out e-commerce giants like Amazon for using too much plastic for packaging and outing brands for their non-greener practices. Researcher and Strategist Alexandra Samuel discovered three groups of social media. Social media sites and e-commerce sites are mainly mobile now.

Trends 52