Marketing Insider Group

JANUARY 24, 2023

Since it’s easier and cheaper to keep current customers happy than to acquire new ones, you should refine (or build) strong customer advocacy programs. It’s easier and cheaper to keep current customers happy than to acquire new ones. They are too focused on customer acquisition. Those were the good old days.

Enterprise Management 200

Enterprise Management Marketing & Strategy Marketing Strategy B2B Marketing 200

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. And 90% trust what other customers say about a company over what the company says about itself. Brand storytelling is a powerful marketing tool.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships.

Social Networks 179

Social Networks Business Work Management Social Media 179

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. ” The Variety brand is well known outside of just publishing and entertainment.

Storytelling 65

Storytelling CMO Advertising Agencies Custom Publishing 65

Marketing Insider Group

OCTOBER 20, 2020

Employees and customers alike think highly of a brand that is aligned with a cause they care about. An effective employee advocacy program ultimately results in lasting brand-customer relationships. Customers want more, not just employees. That enthusiasm can potentially trickle down to customers.

Business 353

Business Work Management Correlation Cable 353

Sprout Social

AUGUST 3, 2023

From content creation to community management, the responsibilities of social teams have expanded significantly. In this article, you’ll learn how social media entertainment grew and ways you can approach it for your brand to increase your loyal customer base while staying relevant. What spawned the era of social entertainment?

Social Media 90

Social Media Media Content Storytelling 90

Bluetext

MARCH 19, 2024

Tailor Your Profile for Each Platform Customize your profile on LinkedIn, Instagram, TikTok, and Reddit to resonate with the unique audience and features of each platform. Refresh these pages with engaging content, including product updates, industry insights, and thought leadership articles.

Social Media 40

Social Media Linkedin Thought Leadership Media 40

Sprout Social

AUGUST 2, 2022

To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions. Brand storytelling.

Youtube 137

Youtube Trends Marketing & Strategy Content 137

Content Standard

NOVEMBER 11, 2016

Its social media existed largely as a space to answer customer support questions and to host media for sponsored posting. Fast forward a few years to today, though, and many content marketers are talking about the need for quality storytelling. Its blog didn’t tell stories, it held news and information about software updates.

Marketing Budget 92

Marketing Budget Marketing Budget Creation Storytelling Budget Programs 92

ClearVoice

SEPTEMBER 22, 2023

To satisfy client demands, healthcare companies bolster their content marketing initiatives, doubling down on publishing interesting, value-packed content. Leverage AI-driven content from chatbots and intelligent virtual health assistants to provide timely and relevant information and 24/7 support to patients and customers.

Planning 97

Planning Paid Search Agency Content Custom Publishing 97

Exo B2B

OCTOBER 10, 2023

Among the big names were Ann Handley (Content), Michael Brenner (Content), Joe Pulizzi (Content), Lee Odden (Influence), Mark Schaefer (Marketing Rebellion), Pam Didner (ROI), Carlos Hidalgo ( Customer Journey), Andy Crestodina (SEO), April Dunford (Positioning) and many more, but not B2B Barbie. Eliminate ineffective storytelling?

Marketing AI 59

Marketing AI B2B Gartner Conference 59

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Successful social media marketing is consistent, takes a customer-first approach, and is fueled by a well-thought-out strategy. Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

Anyword

AUGUST 31, 2018

Here at Keywee, we’re fortunate to work with many of the industry’s most cutting-edge and forward-thinking publishers. Every day we speak with some of the brightest members of the publishing world, and each day they teach us something new. We’re not strictly a publisher anymore; we’re more well-rounded.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Marketing Insider Group

JANUARY 16, 2023

Is your business ready to have its most productive year yet? You can increase your business’s market share by using the following methods to nullify the effect of competitors: Solve Your Customers’ Problems. Excel in Customer Service. Keeping your loyal customers satisfied is key to seeing continued growth.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

MAY 10, 2021

Either they think they don’t need content marketing because everyone knows they’re there – or they don’t quite know how to explain what they do and why people need their product. And done well, it can help ignite a customer’s desire for what you sell. Enticement can drive customers to your front door. The Local Mainstay.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Champion Communications

JULY 24, 2023

In fact, since January, nearly half a million articles have been dedicated to Barbie, with a staggering 86,000 published in July alone. B2B businesses can leverage LinkedIn to connect with their target audience, share compelling earned and owned content, and build a community around their brand. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Martech

MAY 30, 2023

An expert on digital innovation, marketing strategies, product design and content creation, he is currently leading Nike’s expansion into the metaverse, using various digital technologies. LinkedIn : Lindsey McInerney (10K followers) Twitter: @themcinerney (3K followers) Andrew Schwartz Andrew is the director of Metaverse Engineering at Nike.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 118

Contently

FEBRUARY 16, 2018

Notice how storytelling is such a big part of what we do when we’re dating. It’s good for more than just marketing and publishing!). As things progress, you can tell stories about the people in your life (like your customers or employees). This is the way a relationship progresses. These are seasonal stories.

Top of Funnel 166

Top of Funnel Storytelling Marketing Funnels Small Business Marketing 166

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. They often are authors or have published original research. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Unbounce

JUNE 15, 2023

With the possibility of AI providing custom-generated responses to digital search queries, folks might soon be less motivated to click through to your website to find the answer they’re looking for. First, we want to drive more traffic to publishers in this new world of search. Second, we want to increase revenue to publishers.

Marketing AI 98

Marketing AI Paid Content Traffic Organization 98

Zoominfo

JUNE 25, 2018

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). By publishing content to YouTube, you’re increasing the likelihood that you’ll be found on Google. Product demos: Let’s face it– product demos in written form are often boring and confusing. We say yes!

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action. Sample a product.

Branding 153

Branding Brand Identity Storytelling Sample 153

Anyword

MARCH 4, 2019

The Storytellers , our series featuring candid interviews with leaders from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. It’s about process, communication, and empathy. I think that’s the trifecta.

Storytelling 43

Storytelling Process Advertising Agencies Branding 43

Content Standard

NOVEMBER 4, 2021

The value of authority is difficult to quantify, but think of it this way: When a customer is looking for recommendations, they turn to those they trust. In an age of information overload, many customers don’t want to compare and contrast dozens of options and agonize over making the right decision. Accurate (i.e.,

Ad Building 142

Ad Building Branding Brand Identity Content Marketing 142

Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. 1. Marketing 360. 7. Carla Johnson.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Anyword

MARCH 19, 2019

As part of our efforts to bring the publishing community together, we launched The Storytellers : a blog series where we interview some of the most accomplished thought leaders from across the industry (Keywee friends and customers like Gear Patrol , Salon , and Complex ) and share their insights.

Storytelling 40

Storytelling Mobile Advertising Newsletter Click Rate 40

SmartBug Media

MARCH 8, 2022

Our #LadyBugs (that’s the name we gave our own all-woman virtual community at SmartBug®) put this list together and we’re feeling more inspired than ever to do the best work we can for our clients, partners and co-workers. LinkedIn Trainer for individuals and businesses. Former LinkedIn Learning Instructor. Writer and public speaker.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Branding Brand Identity 50

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Vidyard

NOVEMBER 6, 2018

The Video Marketing Storyteller: PortoBay Hotels First, we laughed. The Storyteller understands that the art of creative storytelling isn’t just for Hollywood. The Video Marketing Contender: No Lift Install System These small businesses prove that video doesn’t have to be a big production to get big results.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Tomorrow People

OCTOBER 27, 2020

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. Customer Acquisition Cost (CAC). Customer Lifetime Value (CLV). In case you haven't performed one already, an end-to-end customer experience review could be in order.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

SmartBug Media

APRIL 29, 2021

With this honed attention on websites and user experience (UX) emerged a plethora of new opportunities to serve customers and create a unique digital storefront. There are a few web design trends that do just that: Use Video for Storytelling. Your customers are your biggest asset—don’t overlook their value.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Community management. For those attracted to the connectivity of social, community management widens the scope of brand networking and is a great next step for the social media manager.

Social Media 130

Social Media Work Management Marketing Management Media 130

Animalz blog

JUNE 28, 2023

.” – Jan-Erik Asplund, cofounder Sacra Sacra stepped into this gap and set themselves a high bar: create private company research that stands out and gets read through the Animalz method of storytelling , content journalism , and access to founders. They also allow its community to ask questions for Jan-Erik’s team to investigate.

Research 68

Research Startups Comparison Storytelling 68

Animalz blog

OCTOBER 11, 2022

Their ideal customer is tech-savvy, searches for solutions online, and can immediately jump from an article into a Parabol-facilitated meeting because the product is self-serve SaaS. Parabol’s tool focuses on teams that apply agile practices and methodologies to manage their products and projects. Parabol’s product.

Lead Scoring 58

Lead Scoring Lead Ranking Paid Search Agency Content 58

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. The company covers everything from branding to entrepreneurship to product reviews. Featured Video: Storytelling: How to Stand Apart from the Competition !

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

ClearVoice

SEPTEMBER 20, 2021

Case study: How a major brand engages communities with Facebook hashtags. GoPro ‘s hashtag strategy on Facebook has proven itself effective and powerful among their community. In GoPro’s post, you will notice that the messaging is without a call-to-action, but the products are tagged on this post. Everything.

Facebook 98

Facebook Practices Best Practices Privacy 98