Hinge Marketing

DECEMBER 16, 2020

B2B content licensing is the leasing of or renting of a specific piece of existing content – guide, research study, book, etc. Let’s say you license the High Growth Study: Consulting Firm Edition from Hinge Research Institute (Figure 4.) Now that you have the research study, how do you use it to generate visibility and leads?

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Computer Market Research

JUNE 12, 2019

Channel Partner Co-op MDF Programs and the Unused Channel Marketing Funds Dilemma. In some cases, vendors have considered completely slashing their Co-op MDF programs altogether. Co-Op and MDF Programs from a Partner’s Perspectives. Many channel partners have grown an immune distaste towards Co-op MDF programs.

Budget Programs 87

Budget Programs Marketing Management Advertising Channels Co-Registration 87

SmartBrief - Marketing

OCTOBER 16, 2023

Most mentioned topics related to “emotional value” on Little Red Book: Growth, Feeling, Hope, Study, Family, Happiness etc. They’ve embarked on a new strategy called “ Return to Taobao, Users and the Internet ,” which is supervised by Alibaba’s co-founder, Jack Ma. million views in the past 30 days.

Co-Registration 52

Co-Registration Allocation eCommerce Word of Mouth 52

SmartBrief - Marketing

OCTOBER 16, 2023

Most mentioned topics related to “emotional value” on Little Red Book: Growth, Feeling, Hope, Study, Family, Happiness etc. They’ve embarked on a new strategy called “ Return to Taobao, Users and the Internet ,” which is supervised by Alibaba’s co-founder, Jack Ma. million views in the past 30 days.

Co-Registration 52

Co-Registration Allocation eCommerce Word of Mouth 52

sagefrog

FEBRUARY 7, 2024

This is because studies indicate that your odds of winning customers are low if you’re not already known to them before they’re in the market for your services. Influencer marketing has also become part of the B2B world, with B2B marketing leaders co-creating content with their ideal customers.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

LeadSquared

JULY 20, 2022

In addition to business incorporation, the firm offers accounting, feasibility studies, and software consulting services to several enterprises in private, government, and academic sectors. . “ Vikash Sharma new Co-founder, Research and Ranking. “ Vikash Sharma new Co-founder, Research and Ranking. Previous Next.

Efficiency 52

Efficiency Enterprise Management Work Management Marketing Management 52

Trade Press Services

SEPTEMBER 4, 2023

For example, if lead generation is the key intent, create a sales-oriented presentation that highlights the benefits of your product or service, includes real-world case studies and features a clear call to action for attendees. Make sure that your format and delivery invite conversation with co-hosts, panelists and attendees.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Top Rank Marketing

SEPTEMBER 6, 2023

Ahava: I love that you need to put on a co-persona hat. B2C marketing is intricate and complex also, and my expertise is in healthcare, so certainly there’s a co-persona usually, as a caregiver or a doctor when you’re talking about that. Ahava Leibtag: Thank you so much for having me here. So let’s get right into it.

B2B Marketing 105

B2B Marketing B2B Co-Registration Conference 105

Televerde

APRIL 30, 2020

They’ll co-present on the topic “Risk Vs. Reward: Why Micro Focus Vertica Expanded Their Sales and Marketing Partnership with Televerde in a Constricting World” and discuss how having the right partner helps a company lean in towards growth, bringing certainty during uncertain times. Registration: [link]. About Televerde.

Forrester 52

Forrester Co-Registration Webinar Metrics Lead Ranking 52

Unbounce

MARCH 2, 2020

For the upcoming 2020 Conversion Benchmark Report, our team of data scientists (yep, they have lab coats) have been using machine learning and a rigorous methodology to study more than 34,132 landing pages and 19.2 I spent the last couple of weeks studying 200 randomly-selected SaaS landing pages built in Unbounce. million conversions.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Optinmonster

JANUARY 18, 2024

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Shorten the Free Trial Period Remember RevenueCat’s benchmark study that we discussed earlier? Other studies also back up this finding. Otherwise, you’ll waste your time and money on users who won’t buy from you.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Convince & Convert

JULY 24, 2011

Lots of newsletters, blog posts, and case studies to consume. Plus Chris Treadaway (co-author, Facebook Marketing ), Amy Porterfield (co-author, Facebook Marketing All-In-One for Dummies ), and Andrea Vahl (co-author, Facebook Marketing All-In-One for Dummies ). Save 50% for a Limited Time. For Mari Smith?

Facebook 111

Facebook Webinar Metrics Co-Registration Social Media 111

Hubspot

AUGUST 20, 2019

TL;DR: Fundraising requires lots of registration.). Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Commercial co-ventures exist when a nonprofit organization makes an arrangement with a business to receive a percentage of sales. Commercial Co-Venture Donations.

Co-Registration 96

Co-Registration Peer-to-peer Multi-Channel Paid Search Agency 96

Content4Demand

SEPTEMBER 5, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Instant Registration: Webinar – 4 Brands Driving Real ABM Results. By Holly Celeste Fisk, Marketing. Killer Content. 2020 Killer Content Awards – Submit a Nomination.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

LeanData

JUNE 18, 2018

Learn from industry best practices, and case studies and workshops. We are thrilled to open registration and to announce our incredible keynotes for Ops-Stars 2018. Network with LeanData’s partner ecosystem, industry leaders, and other Sales and Marketing movers and shakers — a “who’s who” in digital business.

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Even if registration for this event isn’t live, having them in your marketing funnel will help capture and attribute a future sale. Many companies prioritize customer service.

Digital Asset Management 118

Digital Asset Management Social Media Work Management Marketing Management 118

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Valasys

JUNE 10, 2019

The average time being spent on pages can be directly co-related with prospects’ indulgence on the site. Video Views: A study by HubSpot in 2018, deduced that prospects on a website give priority to videos on a page over content, to learn about a product or service.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Optinmonster

JANUARY 18, 2024

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Shorten the Free Trial Period Remember RevenueCat’s benchmark study that we discussed earlier? Other studies also back up this finding. Otherwise, you’ll waste your time and money on users who won’t buy from you.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Online Marketing Institute

NOVEMBER 28, 2012

Study: B-to-B Marketers Lagging With Social Media. Registration-related Products. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. Digital Magazines. -->. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. By TJ Raphael. 11/27/2012 -15:36 PM. Executive Management. Manufacturing.

B to B 40

B to B Paid Content Social Media CMS Development 40

Metadata

AUGUST 30, 2021

If you layer this channel into your launch strategy at this stage, choose hosts they actually care to hear from and keep the “sale” far from the discussion, you will get registrants. But my point is, by simply turning a customer story into one lousy ass case study, you’re leaving cold-hard ARR cash on the table. Case study blog.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

If you layer this channel into your launch strategy at this stage, choose hosts they actually care to hear from and keep the “sale” far from the discussion, you will get registrants. But my point is, by simply turning a customer story into one lousy ass case study, you’re leaving cold-hard ARR cash on the table. Case study blog.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

LeanData

JUNE 18, 2018

Learn from industry best practices, and case studies and workshops. We are thrilled to open registration and to announce our incredible keynotes for Ops-Stars 2018. Network with LeanData’s partner ecosystem, industry leaders, and other Sales and Marketing movers and shakers — a “who’s who” in digital business.

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Content Marketing Institute

FEBRUARY 2, 2018

On a high level, we figure out what our audience wants to read by studying our blog post data and sending surveys to our subscribers. By making readers part of the creation process, we want them to have co-ownership of the project and help us spread the word. Use code BLOG100 to save $100 off registration. . Click To Tweet.

Process 111

Process Lead Ranking Content Marketing Planning 111

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage. The study included 5-waves with over 3,000 professionals on Toolbox.com.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Terminus

OCTOBER 29, 2021

I am the co-founder at FullFunnel.io If you’re interested, you can take a deep dive in this ABM campaign case study. Essentially, you’re inviting the buyers from your target accounts to co-create content. Hi there, Vladimir Blagojevic here. A pilot campaign that generated six opportunities and two sales from 21 target accounts.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Valasys

AUGUST 19, 2019

They fail to measure the implications of their content marketing strategies & don’t quantify & co-relate it to the business KPIs of their brands at large. According to a study conducted by Marketo & Forbes, 93% of the B2B companies affirmed that content marketing generates more leads than traditional marketing strategies. .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Anything Goes Marketing

SEPTEMBER 8, 2008

Consider writing about content that will entertain or enrich the daily lives of your email registrants. This B2B company is clearly in tune with its target audience MEC Email Newsletter (by Mountain Equipment Co-op). This goes beyond your product and beyond your company. Here are some examples: Solar Ink (by Solar Winds).

Newsletter 100

Newsletter Paid Search Agency Co-Registration Lead Nurturing 100

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. ” In those situations, I prefer using correlation studies to try to demonstrate social media’s value to the organization.

Social Media 141

Social Media ROI Media Correlation 141

The ROI Guy

SEPTEMBER 13, 2011

An Interactive White Paper dynamically customizes the content of a white paper for prospects based on the prospect’s registration profile (if available), and inputs to a few profile questions.

Paper 40

Paper Co-Registration Buying Cycle Comparison 40

Outbrain

JANUARY 27, 2019

Case studies, research, surveys – we are constantly surrounded by amazing insights. What’s more, it’s a chance to meet great people, plan co-marketing activities for our brand, and try out new tools and platforms. There’s an option for boot camp and workshop registration only. Best value for money, IMO. #2 2 YoastCon 2019.

Conference 40

Conference Paid Search Agency SEM Co-Registration 40

Heinz Marketing

JANUARY 9, 2018

To meet the objectives of this project, Heinz Marketing and SnapApp co-created a generational study to better understand and identify the generational differences, as well as the impact of those differences, on the B2B sales process and buyer’s journey. . – Melissa Nazar, Director of Content Strategy, SnapApp. The Business Impact.

Webinar Metrics 62

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 62

Industrial Marketing Today

JANUARY 10, 2011

Miller Electric Manufacturing Co. Other noteworthy exceptions include: While manufacturers use white papers, case studies, eNewsletters and webinars at similar rates as other marketers, they consider them more effective – White papers: 62% vs. 50%; Case Studies: 64% vs. 53%; eNewsletters: 63% vs. 55% and Webinars: 64% vs. 56%.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Convince & Convert

AUGUST 25, 2011

If you and your co-worker(s) are going to the same event, act as though you ARE NOT from the same company. Marketing Sherpa events are focused, information-rich, and driven by case studies and REAL DATA. If you miss a live version, registrants get access to the recordings for one full year. You want more meat, less bun?

Social Media 128

Social Media Media Blogger Co-Registration 128

Vidyard

MAY 6, 2015

A recent study from CMI found that marketers consistently rate webinars as one of the top 12 most frequently used marketing tactics , and among the top five most effective ones. That’s where webinars come in. What’s not to love? This is great news for anyone who enjoys a good webinar.

Webinar Metrics 51

Webinar Metrics Co-Registration Top of Funnel Marketing Automation Services 51

Hubspot

MARCH 18, 2019

Eye tracking studies also show that we “enter” web pages through its largest elements, like its image or headline. In his study, he asked 100 MIT students which of the following subscriptions they’d rather purchase. You begin to fill it out, and once you’re four out of six fields through, one of your co-workers walks up to your desk.

Design 77

Design Landing Pages Classified Ads Co-Registration 77

GreenRope

NOVEMBER 1, 2015

Last year, I read study that confirmed that 60% of all CRM implementations are deemed "failures" by people who used them. It means event staff managing events, registration, collecting payments and getting that data into the CRM. If it isn't in the CRM, it didn't happen. CRM isn't easy. I said it.

CRM 40

CRM Work Management Marketing Automation Services Co-Registration 40