The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. co-registration, email list purchases, etc.) navigation, placement of content, imagery, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Online Marketing Institute

JULY 31, 2012

The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Multi-Platform/Focus Company. Case Studies in Custom Content. Registration-related Products. Tool: Radian6 (Salesforce) URL: Radian6.com City & Regional Publishing. Newsletter.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Attendify

DECEMBER 26, 2019

After all, studies show that a 1,000-person, three-day event generates 5670 kg (12,500 lbs) of trash, and we know from experience that a large portion of swag items end up in landfills. In fact, in a study conducted by ASI , a whopping 75 percent of them said they hold on to their logoed outerwear long after events are over.

Cable 57

Cable Co-Registration Multi-Channel Case Studies 57

Engagio

JUNE 2, 2020

Here are three advanced ABM tactics to help you hit your numbers today: Leveraging 3rd-Party Intent Data with 1st-Party Engagement Data to Read the Minds of Your Customers Achieving Personalization at Scale by Balancing Automation and Human Interaction Delivering Your Message Using the Right Channels in a Changing Landscape.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Delivering Your Message Using the Right Channels in a Changing Landscape. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. The channel mix that you used to heavily rely on has changed.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Attendify

DECEMBER 26, 2019

After all, studies show that a 1,000-person, three-day event generates 5670 kg (12,500 lbs) of trash, and we know from experience that a large portion of swag items end up in landfills. In fact, in a study conducted by ASI , a whopping 75 percent of them said they hold on to their logoed outerwear long after events are over.

Cable 41

Cable Co-Registration Multi-Channel Case Studies 41

BenchmarkONE

NOVEMBER 23, 2018

In today’s selling market, the best places to find leads are shifting away from traditional channels. To see the information, you need to fill out a multi-part lead form. According to HubSpot , webinars and webcasts are the single most effective content tactic for B2B marketers, beating out blogs, case studies, and research reports.

Social Media 76

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 76

Hinge Marketing

JULY 21, 2022

As the world’s largest platforms strive to grow their dominance of the online user’s experience, marketers need to take a more comprehensive, multi-layered approach for their firms to survive and thrive. Integrated marketing communications (IMC) combines different marketing techniques and media channels into a single campaign.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96

SnapApp

JUNE 2, 2017

It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start. . We’ll cover how you can layer interactive content throughout your existing channels: Website. Case Studies. Case Studies.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Marketing Insider Group

JULY 1, 2020

It’s about using a holistic approach, using different content channels to support one another and maintaining a meaningful brand story throughout. Content is information, but it can be delivered through myriad channels (video, graphics, live events, apps, social media posts, emails). Take Demandbase for example. It’s not rented space.

Marketing Budget 361

Marketing Budget Paid Content ROI Marketing & Strategy 361

SnapApp

JULY 7, 2017

Below, you will gather insights from the experiments, case studies and opinions of 42 experts who have started using interactive content to better engage and qualify leads. . Interactive Quiz Case Study. Orbit Media | Co-Founder/ Strategic Director. . . We saw an 85% increase in conversions with the multi-step form.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

Focusing entirely on Facebook (or any other large social channel, for that matter) will only give you a small piece of the inbound marketing pie. For example, here's an inbound link to our co-founder Dharmesh's blog. Today, marketers want to measure the ROI on every tactic and channel they use. 36) Form. 59) Mobile Marketing.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Convert

AUGUST 1, 2022

Bring that report into a board meeting and you’ll have the room buzzing with excitement — the kind that comes from discovering another “acquisition channel” aka CRO. Fundraising, macroeconomic trends, shifting of acquisition channels – all of these can be massive confounding factors. HiPPO = Highest Paid Person with an Opinion].

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Determine what the half-life of your marketing channels is. HubSpot had a remarkable presence at Dreamforce.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Ranking 28