B2B Marketing Traction

JANUARY 8, 2013

What’s more, it’s not clear that paying the salary and benefits of a senior-level marketing executive is a requirement at all companies. A savvy marketing professional can work with a business on a part-time basis to set strategy and manage implementation of key programs as a consultant or CMO for Hire.

Work Management 100

Work Management Planning CMO Marketing Management 100

B2B Marketing Traction

JANUARY 5, 2012

Individuals are online posting their reviews and their opinions about brands, companies and people. It is up to CMOs to provide direction, guidelines, and much more. CMO’s must be more proactive and responsive than ever, especially in the following areas: Branding must be crystal clear. Content is more important than ever.

CMO 100

CMO B2B Leads Lead 100

B2B Marketing Traction

APRIL 26, 2013

According to a Harte-Hanks survey of 300 North American companies, 42% reported that IT owned the CRM system, 31% sales and only 9% marketing. Marketing Soapbox Role of the CMO CMO marketing' A Harvard Business Review article titled Rethinking Marketing cited statistics about ownership of the CRM system.

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

APRIL 3, 2013

A cost scenario for working with an outsource marketing firm or CMO for Hire can be as follows, depending on the amount of work and time your outsource resource has to spend: Senior-Level Pro. Your company gets a senior-level, outside, strategic viewpoint. Another post, When Is It Time to Hire a Part-Time CMO?, Monthly Fee.

Analysis 100

Analysis Cost Work Management CMO 100

B2B Marketing Traction

MARCH 8, 2012

Or, do they feel like they do when they walk into your lobby, where your logo is prominently displayed along with articles about your company, awards you’ve received, and a display of products? I read an interesting article today by Sarah Caldicott titled What’s the Likeability of Your Brand — or Your CMO?

Marketing Websites 100

Marketing Websites CMO Forrester Display 100

B2B Marketing Traction

NOVEMBER 18, 2009

B2B CMO for Hire Services. As your B2B CMO for Hire, we conduct regular marketing meetings and advise your staff just as if we were full-time Chief Marketing Officers. Growing companies that need focused attention on marketing but are not ready to commit to a full-time CMO. Companies that need an interim CMO.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

B2B Marketing Traction

APRIL 14, 2011

I’m the Chief Marketing Officer (CMO) for Hire for Geeks, Scientists and Engineers. I got phone calls from two recruiters, one looking for an Interim CMO for a B2B company and another looking to hire a full-time CMO. Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

MARCH 7, 2014

The old static models of full-time marketing employees may not be serving your company anymore. New Incite provides outsource marketing strategic direction and management with its CMO for Hire services. With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

APRIL 28, 2014

B2B companies are getting traction on social media. On LinkedIn you should set up a complete personal profile as well as a branded LinkedIn Company Page. Post updates about your business on your Company, including links to blog posts, press releases, product launches and releases, events, awards and other news. SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

MAY 6, 2009

Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results. CMO for Hire Services. All Rights Reserved.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

NOVEMBER 20, 2009

This year I was introduced to a great resource: Mark Lefko of The Lefko Group , a corporate retreat and facilitation company, offers a free eBook on a topic that he has a passion for: the value-based organization. They buy because of the stories and experiences of the people and the company that offer the products and services.

Planning 100

Planning Advertising Agencies CMO Paid Search Agency 100

B2B Marketing Traction

AUGUST 16, 2010

In 2005 I placed more emphasis on positioning and marketing my B2B CMO for Hire services. I said, “Now there are more good SEO companies out there, I can partner with them and focus on strategic marketing, marketing planning, execution/project management and results tracking!

SEO 100

SEO Work Management Marketing Management B2B 100

B2B Marketing Traction

JUNE 19, 2012

At my ProVisors TECH meeting this morning, I was reminded of some of the important factors that should be in place when a technology company goes to market. This morning each member of our group shared stories about the first technology company they worked with. Can you help me?” ” By the way, the answer is Yes!).

Planning 100

Planning Trust Marketing Trade Show Validation 100

B2B Marketing Traction

APRIL 22, 2013

If you have a manager or business owner who is doing a deep dive down in the weeds with the creatives at your company (graphic designers, writers, videographers, and web developers and programmers, who are creatives, not techies !), I know, this could be seen as a shameless plug for my CMO for Hire services , but outsourcing works!

Planning 100

Planning Work Management Marketing Management Guidelines 100

B2B Marketing Traction

FEBRUARY 14, 2011

Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. He hired a company to optimize his site. The company used tricks to improve performance. ” How Could They? .”

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

JUNE 28, 2012

I also work with a lot of technology companies and began to get calls about my blog posts on Crossing the Chasm , so I created that category. I added Role of the CMO for topics that pertain to Chief Marketing Officers. So, I created categories for Facebook and LinkedIn. Online Privacy is a big issue so I created a category for that.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

MARCH 27, 2009

We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. We provide: Chief Marketing Officer (CMO) for Hire services. A new product or company to launch - we’ll assist or just make it happen.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

NOVEMBER 9, 2009

Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. How does the state of the company affect their view of the organization?

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

OCTOBER 19, 2011

In the book Good to Great , Jim Collions wrote that great companies acted more like hedgehogs – simple, dowdy creatures that know one thing and stick to it. The comparison companies in the Good to Great study were more like foxes, wrote Collins, craft, cunning, fast and everchanging.

Planning 100

Planning Paid Search Agency B2B Marketing Comparison 100

B2B Marketing Traction

AUGUST 29, 2011

companies hoarding cash (as of the end of 2010, $853 billion), I was inspired to post about it. companies, what do you say? I read a great HBR blog post by Stephen Wunker, Five Rules for Innovating in a Shaky Economy. Wunker wrote about Rule #2. ” So, U.S.

Buy 100

Buy B2B Marketing B2B Television marketing 100

B2B Marketing Traction

FEBRUARY 5, 2016

Year ago, a client firm – an IT services company – insisted on including Macromedia Flash in their web site update. Because SEO was not planned in advance, there were major technical issues that seriously hampered SEO efforts, requiring additional time to perform costly re-work on the site for the business.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

NOVEMBER 2, 2010

Remember the ad where the two big company consultants sat in front of a corporate business executive’s desk, and when the executive asked them, “What do you do?” And, if they’ve been working for just one company, their view of marketing and knowledge of options may be limited to one company or industry.

Consulting 100

Consulting Paid Search Agency Work Management Ethics 100

B2B Marketing Traction

JUNE 1, 2011

These engineers spent their time throughout their company facilities, fixing what was broken or doing preventative maintenance to avoid break-downs. They encouraged his extra work, and soon we were the only software company in our space that allowed customers to work without paper and with real-time transactions.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

B2B Marketing Traction

MAY 20, 2010

According the Aberdeen Group , 78% of best practice companies track and measure their marketing results, compared to just 42% of companies that perform at industry average and 37% of companies defined as laggards. When I analyze B2B marketing results, I look at several stats.

ROI 100

ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

MAY 31, 2012

According to analyst Jeff Ernst at Forrester Research , in order to break through and dominate your industry, you need to position your company as a thought leader. The old way of marketing features and benefits no longer works for B2B marketing success. Even the new content marketing is not enough to generate successful results, says Ernst.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership B2B Marketing B2B 100

B2B Marketing Traction

NOVEMBER 12, 2010

” A customer touch point analysis allows you to scrutinize all the points at which your company touches customers and assess how you perform on each touch point. It’s an exercise that any company can and should do, with the goal of improving the customer experience. “What’s that?”

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

NOVEMBER 18, 2011

I suggest that what applied to tech companies back in the nineties (the buyers are in control; sell by peer referrals), is true for most industries now because of the disruptive technology of searching and buying online. Then, you can make an explosive launch or campaign when the time is right.

Social Media 100

Social Media Peer-to-peer Media Cross-Selling 100

B2B Marketing Traction

FEBRUARY 3, 2010

There is a simple and free tool you can use from Google to filter online information about industries, products, people, companies and pretty much anything else you can think of. I set up Google Alerts for new clients, new product lines, competitive research, as well as my name, my company and my products.

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

FEBRUARY 3, 2010

There is a simple and free tool you can use from Google to filter online information about industries, products, people, companies and pretty much anything else you can think of. I set up Google Alerts for new clients, new product lines, competitive research, as well as my name, my company and my products.

Research 100

Research Google Planning Social Networks 100

B2B Marketing Traction

NOVEMBER 23, 2010

The service provider in Portland, Maine, who worked with local companies or companies in a specific industry is now found online and has customers all around the world. Now that product that may have been a cash cow for a while can generate sales for a very long time at a very low marketing expense.

Paid Search Agency 100

Paid Search Agency Trends Work Management Marketing Management 100

B2B Marketing Traction

APRIL 20, 2010

He worked at four different jobs right out of school and then his father Joe, CEO of a manufacturing company, hired him. He is trying to convince his Dad that the company would benefit from going green and doing some cause marketing. Scott is connected on social networking sites and is apt to multi-task by Tweeting or text messaging.

Buyer Personas 100

Buyer Personas Rules B2B Marketing Psychographics 100

B2B Marketing Traction

AUGUST 11, 2011

When a company determines its pricing strategy, it is essential to communicate that clearly to marketing and sales as well as other departments. How do you price your products? What works, what doesn’t?

Pricing 100

Pricing Price Elasticity Work Management 100

B2B Marketing Traction

APRIL 21, 2009

Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. Home | Services | Blog | About | Resources | Contact. All Rights Reserved. ©2000-2010 New Incite.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Newsletter 100

B2B Marketing Traction

MARCH 31, 2011

” Ducks quack and quack the company line and are not empowered to solve customer problems. Ducks are fostered by self-serving leaders, who create duck ponds. Ducks are often managed by a supervisor called “The Head Mallard.” Eagles are employees empowered to solve problems and take matters into their own hands. Eagles soar.

Conference 100

Conference Marketing Management Service Leads 100

B2B Marketing Traction

JUNE 7, 2010

In the webinar, titled “Beyond the Eco-Label: Strategies for Marketing Your Sustainable Brand,” Susan explained that brand storytelling is far better than any green seal or label a company can use. Buyers are justifiably suspicious and cautious.

Transparency 100

Transparency B2B Marketing B2B Webinar Metrics 100

B2B Marketing Traction

JUNE 7, 2010

In the webinar, titled “Beyond the Eco-Label: Strategies for Marketing Your Sustainable Brand,” Susan explained that brand storytelling is far better than any green seal or label a company can use. Buyers are justifiably suspicious and cautious.

Transparency 100

Transparency B2B Marketing B2B Webinar Metrics 100

B2B Marketing Traction

JANUARY 19, 2010

It doesn’t waste time and money trying to reach people and companies that are not interested in buying. It acknowledges that the buyer, not the seller, is in control. Inbound Marketing is cost-effective and time-efficient. It combines online and offline marketing that attracts qualified buyers with interesting and valuable content.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Paid Search Agency 100