Sprout Social

JANUARY 27, 2021

Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. If you’re pushing out video content on a frequent basis, this report can let you know if any new videos are experiencing a spike in engagement.

Youtube 139

Youtube Analytics Video Marketing Optimization 139

ClickZ

AUGUST 27, 2020

As with most types of outbound marketing, identifying and understanding your audience is key to sending out effective messages. Push notifications can be incredibly effective, with an 80% market reach and clickthrough rates that typically average more than 7x higher than email. Content created in partnership with iZooto.

Clickthrough 119

Clickthrough Opt-out Opt-in Paid Search Agency 119

nDash

JULY 30, 2020

So many marketers forego a true B2B content promotion strategy in favor of a “if you build it, they will come” approach. You’ve been told that great content is the key to differentiating your brand. B2B Content Promotion vs. Content Shock. The world of content marketing isn’t strictly a meritocracy.

Paid Content 52

Paid Content Promotion B2B Content 52

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SmartBug Media

OCTOBER 28, 2019

All the keywords, ad copy, and targeting in your PPC account are instrumental in getting visitors to your landing page, but are you keeping visitors engaged? If you find yourself struggling with low conversion rates and high bounce rates—even though clickthrough rates are soaring—chances are your PPC landing page is the problem.

Landing Pages 56

Landing Pages PPC Optimization Conversion Rate 56

QuanticMind

FEBRUARY 19, 2020

Today, PPC advertising is the best way for travel marketers to reach and convert new target audiences. Travel marketers can take advantage of this trend by promoting tours and activities with their PPC ads: Travel companies that don’t traditionally focus on offering experiences can also adapt to this new trend by creating new services.

PPC 52

PPC Tactics Paid Search Agency Mobile Advertising 52

QuanticMind

MAY 11, 2018

Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. In short, our 5-step framework for effective PPC strategy involves selecting the right platforms, targeting features, and ad types to deliver their message, and balancing investment in each. But don’t worry.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

QuanticMind

JUNE 20, 2017

What were the top search engine marketing takeways from the paid search experts at SMX Advanced 2017? SMX Advanced 2017 has come and gone, leaving paid search professionals with a wealth of new insights and best practices. Social and mobile behavior vs. Search. Let’s review.

SEM 40

SEM Mobile Advertising Funnel Advertising ROAS 40

Content Standard

MARCH 7, 2023

Search engines are one of the rare online tools that appeal to virtually all demographics, and they’re firmly cemented into our digitally connected culture. So, you better believe that the advent of generative AI-powered search engines has materialized a hype train of unprecedented proportions. Not to mention paid search ads.

Marketing AI 98

Marketing AI Paid Content Search Marketing Paid Search Agency 98

Porch Group Media

AUGUST 31, 2021

(Updated for 2021) How Do Your Email Marketing Strategies Stack Up? Email, like every marketing channel, has undergone major transformations over the years. Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. Sign up for our marketing tips and resources: Thank you!

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. About Ad Fatigue. Advanced Ad Formats.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

QuanticMind

JUNE 14, 2017

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. Improved mobile experience – Via methods such as expanding AMP to reduce load times for mobile landing pages and ads on Google Display Network (GDN).

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

QuanticMind

OCTOBER 24, 2017

QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. Day 1 Keynote: “Google Unveils New Online-To-Offline Ads Innovations” by Kishore Kanakamedala. Featuring: Kishore Kanakamedala of @Google.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Hubspot

APRIL 6, 2021

If you're reading this article, it's likely because you're considering running digital ads. You've heard about Facebook Ads and Google Ads but you're still unclear on the difference between the two platforms. Google Ads is ideal for demand capture – meaning reaching users who have high purchase intent. Your Budget.

Top of Funnel 94

Top of Funnel Ads Facebook Cost Per Click 94

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? Thanks to the high ad prices, and the fast evolving competition with huge budgets.

Paid Search Agency 151

Paid Search Agency Ads Google Cost Per Click 151

Hubspot

DECEMBER 30, 2013

We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. What was once as simple as a billboard or park bench ad is now a blend of attribution models, behavioral retargeting, continuous testing, and direct connections to revenue.

CMO 28

CMO Sales Management Cost per Lead Peer-to-peer 28

Sharpspring

MARCH 7, 2022

There are many different metrics for marketers to potentially keep track of, and some aspects of digital marketing can be harder to quantify than others. That’s especially true for content marketing, where you may need to evaluate sales results that aren’t easily attributed. Cost per lead (CPL).

Sales Management 86

Sales Management Top of Funnel Cost per Lead Cost per Acquisition 86

ClickZ

OCTOBER 14, 2019

Moz is known and loved by many in the SEO community not only for their tools, but also for the ways they’ve contributed to SEO education via their blog, Whiteboard Fridays, Search Ranking Factors study, and more. He previously was CEO of STAT Search Analytics, which he helped build since 2011 and which was acquired by Moz in October 2018. .

Analytics 14

Analytics Trends SERP Lead Scoring 14

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. Google’s search bar algorithm is built around a searcher’s intent. Top Keyword Research Tools to Try. 1) keywordtool.io.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Optinmonster

MAY 18, 2023

Want some affiliate marketing tips to earn more from your content? Affiliate marketing has been around for a long time and continues to grow year over year. That’s why we wanted to give you some affiliate marketing ideas so you can make the most out of your marketing efforts. What is Affiliate Marketing?

Tips 82

Tips Planning Paid Search Agency Advertising Agencies 82

Optinmonster

AUGUST 18, 2022

Our on-page SEO checklist can help you rank higher on search engine results pages (SERPs). SEO (search engine optimization) is constantly evolving, but on-page SEO will always be a critical part of getting seen online. On-page SEO is the process of optimizing the content and HTML source code of a page to rank better.

SEO 119

SEO Optimization Lead Scoring Lead Ranking 119

Metadata

MARCH 16, 2022

We often review campaigns for our clients, and we’re always surprised at how many marketers aren’t using the right call to action on their ads. Depending on the ad platform and content type, you have a variety of calls to action available to choose from, but which one should you choose for your ad campaign?

Cost per Lead 64

Cost per Lead CPL Cost Per Click Best Practices 64

Single Grain

JUNE 14, 2023

A successful ad campaign starts with a well-planned PPC strategy. But if you’re new to pay-per-click advertising, you may not know where to begin. Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you.

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

PureB2B

JULY 26, 2021

A robust integrated marketing strategy is critical if you want to develop your company into a strong entity, get new customers and boost customer retention. The strategy will incorporate both outbound and inbound marketing. Consumer behavior patterns are evolving, and that explains the attention inbound marketing is getting.

Paid Content 62

Paid Content Inbound Marketing Marketing Budget Marketing & Strategy 62

Hubspot

SEPTEMBER 12, 2016

Remember when "surfing the net" meant traversing a minefield of unwelcome pop-up ads? When "digital advertising" referred almost exclusively to obnoxious flashing banners and random sidebar ads? Check out a condensed history of online advertising below. The History of Online Advertising. Image credit: Wired.

Paid Content 28

Paid Content Advertising Agencies Paid Search Agency Advertisements 28

Sprout Social

AUGUST 14, 2019

As a digital marketer, it’s useful to have all kinds of knowledge in your skills toolkit. At any given time, we’re asked to create a social media graphic, respond politely to an irritated customer and source content for next week’s posts. You might already know about social media ads and how to optimize them.

Adwords 82

Adwords Lead Scoring Lead Ranking Paid Content 82

Hubspot

MARCH 21, 2018

Search engine optimization (SEO) seems pretty straightforward. And that's why SEO is something marketers should continue to define, and redefine. And that's why SEO is something marketers should continue to define, and redefine. SEO stands for search engine optimization -- that much has stayed the same.

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

Optinmonster

DECEMBER 30, 2019

Marketing plan. Mobile-First Marketing. If you want to know whether or not your site works on smartphones, check out Google Search Console’s Mobile-Friendly Test. Search Engine Optimization. Google’s web crawlers, along with other search engines, need to match websites with search queries. Let’s dive in!

Paid Content 52

Paid Content eCommerce Practices Best Practices 52

PathFactory

JULY 11, 2022

B2B marketers are working hard to execute effectively in the back half of 2022 and beginning their strategic planning for 2023, but they will have to work even harder and more efficiently than they are right now to thrive through the recession. Get crisp on your content strategy. Examine your content inventory.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

Unbounce

JUNE 17, 2020

When we click a link or ad for any type of downloadable content, it’s the landing page that helps us decide what to do next. Now, let’s flip to the marketers’ perspective. All that research, planning, writing, designing, and revising has finally paid off. Preview the Benefits, Not Just the Content. a mile off.

Landing Pages 145

Landing Pages Work Management Top of Funnel Marketing Management 145

Optinmonster

NOVEMBER 13, 2019

If people can’t find your site in search results, you’re missing out on traffic, leads, and sales. Keywords are important for increasing organic traffic because searchers only find content if Google thinks it’s relevant to what they’re searching for. Google Search Console. MonsterInsights.

Keywords 77

Keywords Paid Content Traffic Research 77

Unbounce

SEPTEMBER 1, 2020

The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. More specifically, they responded to a call to action (CTA) on your landing page, website, or ad and actively made a choice to advance through your sales funnel. Where Do CTAs Fit into Your Marketing Campaigns?

Conversion 145

Conversion Examples Landing Pages Top of Funnel 145

Brandpoint

JUNE 24, 2021

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

JANUARY 16, 2023

In this article, the SEO statistics will help you identify the latest search engine optimization trends so you can adjust your strategy to continue improving your site’s organic ranking. TABLE OF CONTENTS: ↓ General SEO Stats. Voice Search Stats. SEO Content Stats. Search Engine Journal ). Let’s begin!

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Hubspot

DECEMBER 11, 2015

Content marketers don't just write, they write with purpose. While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. Buyer-intent keywords. How do they inform their strategies?

Relevance 28

Relevance Lead Scoring Lead Ranking Buyer Intent 28