Business Brainz

OCTOBER 14, 2021

For any marketing strategy to come out with flying colors, the key is to be able to focus on the right audience and understand them. Today, buyer personas are an essential component of any successful marketing strategy. Hence, open rate is one of the most important and monitored metrics in email marketing.

Buyer Personas 52

Buyer Personas Statistics Click Rate Clickthrough 52

Business Brainz

OCTOBER 14, 2021

For any marketing strategy to come out with flying colors, the key is to be able to focus on the right audience and understand them. Today, buyer personas are an essential component of any successful marketing strategy, and understanding buyer persona statistics is equally important. Website traffic is increased by 210%.

Buyer Personas 52

Buyer Personas Statistics Account Based Marketing Click Rate 52

Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. There are millions of blog posts being published every day , and many of those posts will never see a lick of traffic. Look for the following: Loss of organic traffic. No organic traffic.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

APRIL 6, 2017

Today, most marketing teams are structured to drive traffic towards websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success.

Conversion Rate 101

Conversion Rate Lead Ranking Optimization Conversion 101

SmartBug Media

APRIL 10, 2019

Content marketing was once a foreign term to business executives. Today, most businesses and marketers understand its value, but some still aren’t sure how to make the business case to their senior leadership. If they’re not using content marketing, this is your chance to surge ahead of them; if they are, you’d better catch up fast.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. Marketers are prioritizing visual content, but many marketers don't know how to start -- and others worry that video will disrupt and replace written blog content altogether. Our Experiment.

Video Marketing 78

Video Marketing Youtube Social Media Content 78

Strategic-IC

DECEMBER 4, 2017

9 Core Components of Successful Inbound Marketing Campaigns. Use clear, actionable text to encourage clickthrough. Email Marketing: With a marketing automation platform you can easily incorporate an email nurture campaign into your inbound strategy; sharing relevant content and building trust over time. Buyer Personas.

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Rev

SEPTEMBER 2, 2019

These days, marketers dream of numbers like that: the holy-grail of a bygone era. This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. The average clickthrough rate across all formats and placements is 0.06%.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. Our Dublin office will hire aggressively in sales, marketing, account management, and support. Transforming the Way Companies Around Europe Do Marketing.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Before launching your ad campaigns, align your marketing objectives with your advertising strategy. Have you ever had any formal or informal paid advertising training or education? 1) How Do I Manage My Budget?

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. Marketing teams who lack knowledge in SEO often feel like they're playing catch up and aren't sure if they can deliver results for their clients. Really small. Both had fewer than five employees. Honestly, any time "SEO" was mentioned the whole team got anxiety.

Google 68

Google Wikipedia Clickthrough Ideal Customer Profiles 68

Hubspot

JUNE 1, 2015

We'll excitedly watch as we see a burst of new traffic to our site. You can start by analyzing topics that you have published in the past to see how well they have continued to attract traffic. HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). Most of us publish blog posts the same way.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. The "Destination URL" is the place on your website where you want the PPC traffic to end up.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. This guide will help you grasp pay-per-click marketing in its entirety. And, if done responsibly , PPC can be integral to your inbound marketing strategy.

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

APRIL 12, 2016

As marketers, we're always thinking about the most optimal way to target our potential customers. The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

NOVEMBER 21, 2016

In fact, data from HubSpot Research revealed that a whopping 33% of respondents use their smartphone as their primary device for internet use. What do marketers need to know about this new project? clickthrough rate. So, search rankings are very important to marketers. So, what's the takeaway for marketers?

Mobile Marketing 28

Mobile Marketing Google Clickthrough Marketing Management 28

Hubspot

APRIL 23, 2018

Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. Here are some of the top benefits from a marketing perspective: Website Performance Optimization. Which keywords are giving you the biggest gains in traffic and leads?

SEO 101

SEO Marketing Websites Conversion Landing Pages 101

Hubspot

FEBRUARY 26, 2015

More traffic, visitors, and customers? More collaboration between Sales and Marketing? But in many areas of marketing, more doesn''t always mean better. Take your marketing data, for example. So instead of looking at your open rate, look at the clickthrough rate. In life, many people believe that more = better.

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Clickthrough Paid Search Agency Click Rate Open Rate 28

Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. At last year’s INBOUND event, Moz Co-founder and former CEO Rand Fishkin unpacked the ways Google is changing and what marketers and SEO pros can do to improve their results in 2017. The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Hubspot

MARCH 20, 2018

You can also use them for more than just country notation; as you can see, we have a subdirectory that indicates you're on the "/marketing/" blog. For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys. This is called the subdirectory, and it follows the ".com"

SEO 100

SEO Marketing Websites Optimization Domain 100

Hubspot

AUGUST 14, 2013

A shot from a card-sorting exercise here at HubSpot Headquarters. If your marketing analytics software provides it, a conversion assists report is perfect for deciding what should go into your main navigation. Below you can see an example of the conversion assists report for HubSpot. Assists Report.

Marketing Websites 28

Marketing Websites Clickthrough Advertising Agencies Top of Funnel 28

Hubspot

APRIL 29, 2014

If you''ve started to see a disappointing leveling off of your CTA clickthrough rates (not submission rates, mind you), it could be due to design overexposure. I know it might be a good use of time because when I compare the clickthrough rates on these two CTAs, the latter is almost double the former. You''re not updating your design.

RFP 28

RFP Clickthrough Planning Blogger 28

Hubspot

APRIL 21, 2014

Access to so much data has made marketing analytics overwhelming for many a marketer. We have traffic data, conversion data, lead data, email marketing data, social media data. Look at traffic. Increasing the amount of traffic to your website is important as you begin to gain more brand awareness.

Analytics 28

Analytics Landing Pages Top of Funnel Sales Qualified Leads 28

Hubspot

SEPTEMBER 13, 2012

At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. So be empowered, marketers! But boy, has that changed.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

AUGUST 16, 2018

You likely already know that paying to promote your content is pretty standard in the marketing world. Influencer marketing. Public relations and inbound marketing are closely related and using them together drives the best results. Marketing and PR … they’re a perfect match! Site Traffic. Pay-per-click (PPC).

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Oktopost

MAY 13, 2024

B2B marketing analytics are advancing at a pace that can seem daunting even to seasoned and tech-savvy marketers. Yet, most marketing teams need to prepare to take full advantage of this. What are B2B marketing analytics? Source Five benefits of data analysis in B2B marketing analytics 1.

Analytics 75

Analytics B2B Marketing Top of Funnel Marketing Automation Services 75

Hubspot

NOVEMBER 24, 2017

Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on. We're going to go over some of the ways to avoid that big, scary traffic trend above -- or to prevent it from happening again, if you've seen it before. They may be getting more referral traffic than you as well. but better.

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Hubspot

JANUARY 6, 2014

For many marketers, subscriber emails were likely something you configured when you first launched your blog -- never to be thought about again. In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

SEPTEMBER 21, 2015

She cared more about the impact my blog posts were having -- on traffic, on leads, and eventually on customers. Depending on your marketing role, certain metrics are going to matter to you more than others. Like social shares on blog posts, there are other marketing metrics that your boss doesn't necessarily need to hear about.

Lead Ranking 28

Lead Ranking Lead Scoring Planning Click Rate 28

Hubspot

JUNE 26, 2014

Yesterday, Google''s John Muller made an announcement that broke marketers'' hearts: Google Authorship''s about to get a makeover. And it''s not the type of makeover that makes you say "ooo" and "ahh" and "how wonderful" -- it''s the kind that could impact your search traffic. Is Google Getting Rid of a Good Thing?

Google 28

Google Clickthrough Eye-Tracking Click Rate 28

Hubspot

AUGUST 25, 2014

Here''s what a link post looks like: Post by HubSpot. Here''s what a photo post that includes a URL in the caption looks like: Post by HubSpot. Brands that rely on click-bait headlines to drive traffic to their website will likely see their distribution decrease with Facebook''s new policy.

Facebook 28

Facebook Clickthrough Click Rate Display 28

Hubspot

JULY 19, 2016

Marketers considering ads always ask me the same thing: “How much should I spend?”. To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator.

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ROI Ads Burn Rate Advertising ROI 28

Hubspot

NOVEMBER 15, 2012

There's no doubt that we're moving toward a more visual marketing world. And as you can see, you can include links in photo posts, too: The Impact of Photos on Driving Website Traffic. But at the end of the day, marketers care more about how their social network usage is affecting specific business goals (as they should!),

Facebook 28

Facebook Generation Clickthrough Sample 28

Hubspot

AUGUST 27, 2015

I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. If you want to generate more organic traffic, it’s necessary to find the sweet spot between easy-to-target keywords and keywords relevant to your business.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

APRIL 17, 2014

This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. For Twitter, tweeting between 1 and 4 times per hour proved to be the most effective frequency (as determined by the average clickthrough rates of tweeted links). Integrate Social With Your Other Marketing Channels.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Hubspot

MARCH 30, 2016

I like HubSpot, and think that you provide a great product/service, but I'm feeling very bombarded by you guys to be honest.". 1) Traffic from our email notifications increased. 2) Our blog email notification opens, clicks, open rates, and clickthrough rates (mostly) increased. Thanks for giving me some breathing room.

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CTR Click Rate Open Rate Deliverability 28