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Bing Clarity Rage Clicks Report Helps Improve via @sejournal, @martinibuster

Search Engine Journal

Bing explains how rage clicks indicate a poor user experience and how the free Clarity heat map feature identifies them The post Bing Clarity Rage Clicks Report Helps Improve appeared first on Search Engine Journal.

Features 100
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How to Write a Helpful Headline People Will Want to Click

Contently

For a good starter course, CoSchedule offers a tearsheet full of 500 “power words” that help with building emotional headlines. Bloomberg’s attempt at covering the same story leaves potential readers slightly more confused, and therefore less likely to click: “ Mao’s Red Flag May Need to Evoke Panda DNA to Beat Audi.”

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Google Tests Feature to Help Users Click from Websites to Competitors via @sejournal, @martinibuster

Search Engine Journal

Google announced an experimental Chrome feature makes it easy to access search results without leaving a website The post Google Tests Feature to Help Users Click from Websites to Competitors appeared first on Search Engine Journal.

Features 107
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5 Meta Description Tips To Help Your Content Get the Clicks

Content Marketing Institute

Meta descriptions may be written late in your content process, but they shouldn’t be an afterthought. These tiny workhorses must capture curiosity and convey value in less than 156 characters. Try these tips to get the most from yours. Continue reading →

Tips 117
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Exploring CTR Benchmarks in Email Marketing

SendX

Is your email click-through rate (CTR) as good as it should be? Establishing solid CTR benchmarks can help you determine whether your email campaigns are driving the engagement that you want.

CTR 317
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The Marketing Book Podcast: “The Customer Copernicus” by Charlie Dawson

The Forward Observer

About the Author Charlie Dawson is the founder of The Foundation , a London-based consultancy established in 1999 to help organizations become customer-led to generate more decisive and sustained commercial success. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Amazon 152
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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

In The Brand Benefits Playbook , Weiss and MacInnis help readers understand, and transition to, a benefits-based model. Just click here to provide your postal address (I’ll send it anywhere in the world)! Allen Weiss and Debbie J. About the Author Allen Weiss, Ph.D., Douglas Burdett, host of The Marketing Book Podcast.