Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How long should your ad text be?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Webbiquity

JUNE 15, 2021

Even as newer and fancier ways to market your business crop up every season, old-school email marketing continues to provide the highest ROI, at a whopping $42 for every $1 of expenditure. This is where lead magnets come in, as an integral part of email marketing. Have highly specific content. Achieve a quick win.

Paid Content 286

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 286

Sprout Social

FEBRUARY 17, 2022

Social media. And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Text messaging.

Template 129

Template Email Marketing Blast Campaigns Planning 129

Unbounce

FEBRUARY 11, 2021

A marketer’s job isn’t done once a visitor converts on a landing page. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. As data-driven marketers, we’re keenly aware that most visitors won’t ever convert to a lead or sale. Far from it.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. And targeting your audience with paid social media campaigns is one of the best ways to do that. How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How long should your ad text be?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Unbounce

APRIL 15, 2021

You might’ve noticed that 2020 was an interesting year for marketing. For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions. Yeah, that’s the word for it. Interesting.).

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Valasys

FEBRUARY 21, 2020

Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Parse.ly

SEPTEMBER 26, 2022

Our experts are happy to share our understanding of the market with you, free of charge. Content analytics tools. Social media analytics tools. Which content on your site do people engage with? Bounce rate and time-on-page metrics don’t tell the real story because of how Google Analytics collects the data.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Adobe Experience Cloud Blog

FEBRUARY 19, 2018

Synchronizing your website with digital campaigns offers a holistic view of the effect your marketing efforts have on revenue. We talked about the trifecta of these channels on “ How to Measure Digital Marketing Metrics and ROI ,” but here we’re going to get into the nitty-gritty of website metrics specifically.

Marketing Websites 133

Marketing Websites Planning Digital Marketing Funnels Word of Mouth 133

ClearVoice

AUGUST 24, 2021

Think of LinkedIn as a search engine. Companies and recruiters use LinkedIn to search for keywords that match the skills they’re looking for. You want to optimize your LinkedIn profile so it matches relevant searches. Add work samples where relevant. Optimize Your Profile. Here are some best practices to pay attention to.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

Convert

NOVEMBER 13, 2023

So, product managers, growth marketers, developers, founders, or anyone looking to enhance user experience and boost product adoption and retention, hang on to this. Embracing the scientific process is essential for adapting to market shifts and changing user preferences in a calculated manner—as opposed to haphazardly.

Product 52

Product Lead Ranking A/B testing Sample 52

Albacross

MARCH 19, 2018

A lot of marketers struggle to evaluate their account-based marketing campaigns. The fact that individual accounts are targeted, rather than large markets or niches, means that a slightly different approach is required. The account-based marketing “funnel”. You can’t find it with ad networks like Facebook and LinkedIn.

Account Based Marketing 65

Account Based Marketing Top of Funnel Paid Search Agency Advertising Funnels 65

Vidyard

MARCH 23, 2021

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Contently

AUGUST 2, 2016

So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Now you need to know how that content is performing, who’s visiting your website, and how you can hook your audience so they’ll return. Let’s take a look. Google Analytics. For example, Bit.ly

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation. 200% ROI on PPC in 2011.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. You have seen some ads with a small form for email address submissions?

Adwords 100

Adwords Features Google Landing Pages 100

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. According to Social Marketing Fella, flash sales or deals of the day can cause a 35% average increase in transaction rates than regular promotional campaigns. Even your peers agree with this.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Or they hire a paid media agency to display banner ads. Or they hire a paid media agency to display banner ads.

Traffic 336

Traffic Paid Search Agency Research Marketing Websites 336

Single Grain

SEPTEMBER 29, 2020

Paid advertising plays a vital role in e-commerce success. When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns.

Landing Pages 98

Landing Pages Paid Search Agency Ads Sample 98

Convert

APRIL 12, 2021

difference in conversion rate between two identical pages, then you might be wary of any test results that show a winner when it’s just a 0.5% A/A tests work best with large traffic sites as the sample data needed to accurately check can be quite large, but the difference in a 1% error could be huge. Crazy, right?

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Parse.ly

APRIL 6, 2020

Content analytics tools. Social media analytics tools. Which content on your site do people engage with? Some analytics programs also include data from social media and mobile apps, overlapping with the broader category of digital analytics. Social media traffic is also difficult to understand in Google Analytics.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Optinmonster

MAY 18, 2021

But first, let’s take a closer look at the value of adding a Twitter landing page to your sales funnel. When someone clicks on the link in your Twitter profile, they are clearly interested in knowing more about you, what you do, or what your campaign is about. Remove any unwanted distractions and barriers like extra clicks.

Landing Pages 78

Landing Pages Twitter Optimization Template 78

Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. This is where samples come in handy. While there are different methods of sampling, using a random sampling approach helps ensure there are no inherent biases in sample selection.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Marketing 261

OCTOBER 12, 2018

” Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%! Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Image source.

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

ClearVoice

NOVEMBER 21, 2019

In fact, those content marketers, designers, and copywriters who have built the most successful empires have creative metrics and methods of bringing on new contracts by using seemingly insignificant data points. Information on social media. I did a little social media stalking and sent a cold email.

Marketing Proposals 58

Marketing Proposals Public Relations Paid Search Agency Press 58

QuanticMind

JUNE 14, 2017

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. Improved mobile experience – Via methods such as expanding AMP to reduce load times for mobile landing pages and ads on Google Display Network (GDN).

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Vidyard

OCTOBER 27, 2019

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Anything Goes Marketing

NOVEMBER 27, 2006

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! You can also see the copy of the ads they are using and what the organic search results are. This stuff is gold!

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Salesforce Marketing Cloud

NOVEMBER 30, 2023

What you saw was likely a marketing campaign doing its job. Great marketing campaigns are fundamental to acquiring customers — and keeping them interested. But what makes great marketing campaigns, and how do you create them? What is a marketing campaign? What are the different types of marketing campaigns?

Paid Content 115

Paid Content Top of Funnel Campaigns Paid Search Agency 115

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

ClearVoice

MARCH 19, 2020

A content plan is comprised of all the marketing assets and data-gathering functions needed to achieve the goals set forth in your content strategy. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. What is a content plan? Lead generation.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

seo.co

DECEMBER 18, 2020

Local SEO – Table of Contents. Why Isn’t My Business Appearing in Google Local Search? + Where to Share Your Content for Local SEO. + Do Other Local Business Ads Threaten Local SEO. Most Valuable Content for Local SEO. + Where to Share Your Content for Local SEO. + Local SEO vs. National SEO. +

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? That means native ads have 8.8X

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Optinmonster

FEBRUARY 26, 2020

Pay-per-click isn’t dying, but it is changing. In this article, we share 10 PPC best practices to keep you ahead of the changes and get the most out of your marketing budget. What Is PPC (Pay-Per-Click)? These are probably the ads you’re most familiar with. Display Ads. Remarketing Ad.

Marketing Budget 88

Marketing Budget Paid Content PPC Budget Programs 88

Single Grain

JULY 22, 2019

In the past, we’ve written about affiliate marketing , as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. That’s where performance marketing comes in. Click here to download it for free right now!

Advertising Agencies 85

Advertising Agencies Paid Search Agency Planning Marketing Analytics Tools 85

Hubspot

MAY 3, 2016

I have a website, but no one wants to advertise on it.” “I The problem is not that content creators cannot make money in digital. For example, according to the Alliance for Audited Media , digital editions represent only 3.8 percent of total circulation (paid, verified and analyzed nonpaid). Data support this.

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28