Contently

MARCH 3, 2023

Here’s the hot take on the trends related to technology for content marketing, based on responses to the 2023 Contently State of Content Marketing Survey. That’s according to the 206 marketing leaders who responded to the survey. That’s a 160 percent growth rate!

Trends 150

Trends Planning Content Marketing Marketing Management 150

Marketing Insider Group

NOVEMBER 16, 2020

Marketers today all struggle with the challenge to show ROI. That’s why technology has become a given for the modern marketer. MarTech tools can automate, optimize, and analyze your marketing programs like never before. Retargeting isn’t new in marketing. Automated Retargeting. Retargeting works. Image: Criteo.

Marketing AI 319

Marketing AI A/B testing Tools Lead Scoring 319

Martech

DECEMBER 4, 2023

As a general rule, marketers should major in the majors. Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Marketers are dealing with audiences, and it’s understood that some people will fall through the cracks. Marketing is a percentage game, after all.

Work Management 111

Work Management Marketing Management Marketing & Strategy Marketing Strategy 111

Marketing Insider Group

DECEMBER 5, 2022

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. The first challenge we have to overcome is the belief that marketing is just about creating ads. Content Marketing is the about building measurable business growth. Utilization.

ROI 319

ROI Content Marketing Digital Asset Management Business 319

Content Marketing Institute

DECEMBER 19, 2018

Velcro® lawyers burst into song in the name of trademark protection: [link] @hejhejnatalya Click To Tweet. 4 Reasons You Should Act on Influencer Marketing. hejhejnatalya #unfoldthefold Click To Tweet. Click To Tweet. A cheesy marketing stunt? Moleskine creates the Fold ( February ).

Sample 89

Sample B2B Marketing Planning Content Marketing 89

The Point

DECEMBER 6, 2022

Budgeting season is here again, and demand marketers are not immune. Define the percentage of that revenue (or pipeline) for which marketing is responsible. The trend is towards the higher end of that range, as marketing assumes responsibility for more and more of the funnel. We prefer to base budgets on MQLs vs. raw inquiries.

Budget Programs 162

Budget Programs Lead Ranking Demand Marketing Qualified Leads 162

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. What Is Gamification in Marketing?

Examples 98

Examples Planning Paid Search Agency Interactive Marketing 98

Anyword

SEPTEMBER 28, 2023

It could be described as owning marketing performance end-to-end. This mindset represents the coming breakdown of information silos that plague marketing teams the world over. We’re talking about metrics like Search Ranking, Domain Authority, Clicks, Sign-ups, Likes & Shares, open rates, and click-thru rates, just to name a few.

Planning 52

Planning Brand Identity Branding Paid Search Agency 52

Anyword

SEPTEMBER 28, 2023

It could be described as owning marketing performance end-to-end. This mindset represents the coming breakdown of information silos that plague marketing teams the world over. We’re talking about metrics like Search Ranking, Domain Authority, Clicks, Sign-ups, Likes & Shares, open rates, and click-thru rates, just to name a few.

Planning 52

Planning Brand Identity Branding Paid Search Agency 52

Marketing Insider Group

AUGUST 21, 2023

A hybrid approach that blends human and machine intelligence is critical to a first-rate customer experience (CX). Since traditional QA relies on a random sample of customer and agent conversations, these limitations mean fewer interactions to analyze and less consistency in the data presented.

Marketing AI 194

Marketing AI Marketing & Strategy Top of Funnel Resource Management 194

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. of marketers are likely to use the platform for influencer marketing campaigns. What is Instagram Influencer Marketing?

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

Heinz Marketing

OCTOBER 15, 2021

By: Tom Swanson , Engagement Manager at Heinz Marketing. Tip 1: Have a sampling & analysis plan. A good sampling & analysis plan includes, at least, the following: Project goals. Sampling plan. To put it shortly: qualitative data is impractical to analyze at scale, and is not often going worthwhile for marketers.

Customer Surveys 117

Customer Surveys Tips Planning Sample 117

ClearVoice

JULY 9, 2021

As digital marketers , our job is to join the conversation and be the medium to help our clients meet their goals. Now, there is influencer marketing which is a newer piece to the unfinished digital puzzle. Here, we have rounded up the most completing influencer marketing statistics for 2021. Click To Tweet. Statista ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Vision6

SEPTEMBER 13, 2023

Receiving a high bounce rate after every send could potentially prompt email servers to blacklist your domain. This can help show spam filters that your business is genuine and trustworthy. This unfortunately is a little harder to recover from and may require assistance from your email service provider.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Martech

OCTOBER 31, 2023

In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers. A sample email. You should also make it a habit to monitor the deliverability and click-through rates on your confirmation emails. Remember to focus on the benefit to the recipient. What do you do?

Work Management 100

Work Management Marketing Automation Services Marketing Management Deliverability 100

Martech Advisor

APRIL 6, 2020

E-commerce marketing jobs are in high demand as the e-commerce space continues to grow and expand. Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. The role of an e-commerce marketer is getting increasingly pivotal as the e-commerce space continues to get crowded.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Unbounce

MARCH 2, 2020

To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects. And SaaS marketers are getting better at all of the above in 2020. Full disclaimer: I know this is a relatively small sample size. It’s no easy task. But it is possible.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

ClickZ

JULY 31, 2020

A campaign’s effectiveness is determined by removing it from the graph and simulating buyer journeys to measure the change in success rate without it in place. Marketing attribution is a way of measuring the value of the campaigns and channels that are reaching your potential customers.

Marketing Attribution 122

Marketing Attribution Buyer's Journey Touchpoints Paid Search Agency 122

Martech

DECEMBER 28, 2023

We see this in the rate at which martech vendors released beta features to users over the past year. Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs).

Work Management 100

Work Management Marketing Automation Services Marketing Management Marketing AI 100

ClickZ

FEBRUARY 4, 2020

This is where voice technology has emerged on the scene for marketing with convenience and reinvention of the user experience. In today’s era of universal digitalization, marketers are working hard to reach the internet audience. What are some other cases for using voice technology in marketing? Embracing voice commerce.

Amazon 135

Amazon Paid Search Agency Sample Mobile Advertising 135

Adobe Experience Cloud Blog

FEBRUARY 6, 2018

Alright fellow marketers, let’s get to the bottom of this. Subject lines can be one of the most frustrating components of email marketing. As a result, marketers are plagued by a few common questions: Are shorter subject lines better? Open rate %. Click-to-open rate %. Unsubscribe rate %.

Best Practices 134

Best Practices Open Rate Correlation Click Rate 134

Unbounce

APRIL 15, 2021

You might’ve noticed that 2020 was an interesting year for marketing. For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions. Yeah, that’s the word for it. Interesting.).

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

FunnelEnvy

MARCH 4, 2024

With artificial intelligence (AI) generated content sending traditional SEO into a tailspin, converting traffic that does make it to the website is more important than ever to marketers. Click To Tweet Since the early days of digital marketing, one common way to improve on-page conversions has been A/B testing. Deeper insights.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

ClickZ

APRIL 16, 2020

30-second summary: Marketers can incorporate AR into their proposed business plan of action to enhance the way the company operates and give it more publicity. This plan is a section of the business plan and it covers business operations that were not outlined in the marketing and sales plans. on their digital identity.

Planning 127

Planning Work Management Marketing Management Paid Search Agency 127

Optinmonster

MARCH 4, 2024

If you feel like your abandoned cart rates are out of control, you’re not alone. You don’t have to just sit back and accept that your abandoned cart rate is going to stay at 80%. To see abandoned carts from your Shopify admin page , you simply go to Orders then click Abandoned Checkouts.

Urgency Marketing 75

Urgency Marketing Intent eCommerce Click Rate 75

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

BOP Design

FEBRUARY 5, 2020

Wondering whether all the hard work you are putting in for your B2B digital marketing strategy is getting results? If it’s been 3 – 4 months since you’ve launched your B2B digital marketing strategy and you are only seeing 3 – 5 website leads per month, something isn’t right. Poor Click-Through Rates on Ad Campaigns.

Marketing & Strategy 94

Marketing & Strategy Marketing Strategy Marketing Analytics Tools Planning 94

Hinge Marketing

JUNE 7, 2021

On top of the loss and personal stress experienced by so many, it has also been a period of rapid market change, requiring businesses to adapt and evolve without a clear roadmap. . The timing of this study allows accounting marketers to see the many ways these changes have impacted the industry. Click here to purchase!

CPA 117

CPA Cost per Acquisition Marketing Budget Marketing Budget Creation 117

Optinmonster

MARCH 4, 2024

When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize. Split testing is a powerful tool that can significantly improve your digital marketing strategy, but it’s often overlooked or misunderstood. Table of Contents What Is Split Testing?

Multivariate analysis 81

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 81

Vision6

FEBRUARY 26, 2023

Marketing is a combination of art and science. The best marketing campaigns involve plenty of creativity, but they also rely on data and testing to ensure their success. What is AB testing in email marketing? AB testing gives marketers valuable insights into how subscribers interact with their emails.

A/B testing 98

A/B testing Open Rate Tools Click Rate 98

Convert

AUGUST 24, 2020

With the right strategies and tactics, email marketing stands to give you an average 3,800% return on investment. And one of these “right strategies” that we know about email marketing is to A/B test your emails to create higher-converting email campaigns every time. of your marketing strategy? Identify your benchmarks.

Sample 98

Sample Open Rate Advertising Benchmark Click Rate 98

Hinge Marketing

FEBRUARY 25, 2022

Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace. If you’re interested in purchasing the full report, click here. Figure 3: Marketing Function Skill Rating.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Unbounce

JULY 23, 2020

As part of our new Conversion Benchmark Report , Unbounce ran a survey of marketers, working in dozens of industries, in early 2020. We wanted to know about your plans when it comes to running a high-converting campaign—as well as the role played by landing pages in supporting your post-click strategy. Very often, it turns out.

Landing Pages 145

Landing Pages Marketing AI Planning Paid Search Agency 145

SmartBug Media

DECEMBER 8, 2021

Guest author Kristy Hartman is a digital marketer and content creator at Rybbon. Do you use or are you thinking about using HubSpot for your marketing, sales, or service activities? Deliver rewards instantly: The HubSpot-Rybbon integration allows you to put rewards directly into your marketing (or sales) workflows.

Hubspot 98

Hubspot Advertising Agencies Response Rate Click Rate 98

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Each business function “spoke” (marketing, sales, service, etc.) In marketing, teams may instantly access customer engagement data from within messaging app Slack, and create email campaigns. Using AI prompts, marketers look forward to generating suggested emails and subject lines based on historical data.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Adobe Experience Cloud Blog

MARCH 26, 2018

You received some solid data from your recent email marketing campaign, but are these the real indicators of success or are they just imitating? There are some key marketing metrics out there that, if interpreted incorrectly, could give a false account of positive return on your campaigns. This Email Did Amazing!

Deliverability 134

Deliverability Open Rate Click Rate CTR 134