Porch Group Media

JULY 13, 2021

67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in-store and 41% of Baby Boomers and 28% of Seniors will click to purchase. 23% is the online shopping cart abandonment rate on average. Tablets account for the highest add-to-cart rates on eCommerce websites at 8.58%. eMarketer). Big Commerce ).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Porch Group Media

MAY 21, 2019

eMarketer). 82% of marketers report increased open rates with rich email personalization. Of the 44% who do create targeted campaigns for re-engagement, two-fifths (39%) find that free resource offers are effective, marking the highest rate of satisfaction of the 5 campaign types identified. eMarketer). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Buffer

APRIL 29, 2019

An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic. Live streaming video in 2016 (via emarketer ). Twitter continues to use live video really successfully with its Periscope product.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

FEBRUARY 23, 2016

93% of small business owners/marketers use Facebook, ahead of Twitter at 79%. The “like” button is clicked three million times every minute on LinkedIn. These same marketers are using Facebook ads at a rate of 75%. 7 Twitter Stats and Facts. 36% of Twitter users visit the site daily. ( Cloudswave ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Contently

DECEMBER 8, 2016

Ratings dropped 15 percent from London 2012. The precipitous decline was driven almost entirely by one demographic: 18-34 year old adults, whose ratings were down an incredible 31 percent. Meanwhile, NFL and Premier League ratings are both down this year—something that was once unthinkable. It happened at the Rio Olympics.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. Social networking platforms like Twitter and Instagram have also become great spaces for businesses to interact. You’ve spent your money on advertising, and prospective customers are clicking onto a terrible landing page. Consider the fact that businesses spent $283 billion in 2018 on digital ads alone.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Huptech Web

MARCH 2, 2023

Higher Conversion Rates Social commerce allows businesses to showcase their products in a way that resonates with their target audience. Almost half of the internet users in the country shop on social networking sites, according to eMarketer. Nearly half of the internet users in the US shop on social networks, according to eMarketer.

Paid Content 52

Paid Content eCommerce Paid Social Agency Social Media 52

Marketing Insider Group

JULY 6, 2010

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%. Share your thoughts, post a comment.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Heinz Marketing

NOVEMBER 14, 2017

Things are so bad that when the security software firm Symantec reported that the global spam rate dropped to just 55 percent, people cheered. 17% decline in click-to-open – eMarketer. 17% decline in click-to-open – eMarketer. 65% of time on smartphones communicating – eMarketer.

Emarketing 47

Emarketing CAN-SPAM Lock-In CTR 47

Sprout Social

JANUARY 9, 2017

Knowing the best times to post on social media can make the difference between one click or 10. Jump to Twitter. Best Time to Post on Twitter. Twitter is still one of the fastest ways businesses communicate with customers via social media. 3 Things to Know Before Posting to Twitter. Jump to Instagram.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

distribion

NOVEMBER 9, 2016

The highest email click-through rates come between the hours of 8AM-12PM. The highest email open rates come between the hours of 8PM-12AM. Mobile email open rates peak just as people are waking up, and desktop open rates peak just as your readers are getting settled at work. – eMarketer. Nearly half!

Stats 79

Stats Email Marketing Trends Work Management 79

Martech Advisor

SEPTEMBER 26, 2019

Although it indeed takes time for B2B display advertising to yield results due to longer sales cycle, a well-crafted display ad campaign speeds up the conversion process and improves the conversion rate. According to eMarketer , the average US adult will spend 3 hours 43 minutes on mobile devices in 2019. Know the Campaign Goals.

Display 74

Display Advertising Agencies Advertisements Advertising 74

ClearVoice

JUNE 11, 2019

' @chadbuleen | #ROI | #contentmarketing Click To Tweet. Similarly, eMarketer estimates that for the first time ever, digital ad spend will account for more than half of the global ad market in 2019. Ecommerce: (Organic Traffic x Conversion Rate x Average Order Value) / Cost of SEO=ROI. Unique clicks. Unique opens.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. A recent article from eMarketer highlighted the fact that users spent an average of 3.3

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. Social networking platforms like Twitter and Instagram have also become great spaces for businesses to interact. You’ve spent your money on advertising, and prospective customers are clicking onto a terrible landing page. Consider the fact that businesses spent $283 billion in 2018 on digital ads alone.

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

KoMarketing Associates

DECEMBER 30, 2013

32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks. Image courtesy of eMarketer. Information is being created and exchanged at an ever increasing rate. You’re Not eBay. 10 of the Best B2B Facebook Pages.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Brands that use shortened URLs with a “vanity domain” experience an average increased click volume of 25% compared to long URLs or generic URL shorteners. eMarketer ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Buzz Marketing for Technology

OCTOBER 18, 2013

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Reach the right audience. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Marketing Insider Group

JUNE 18, 2010

Try These Traditional Tactics Now Share In a recent article from eMarketer, “ Is Social a Source for B2B Leads? ”, a survey from Leadforce1 is highlighted showing that social media is not producing the kind of engagement that drives leads. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Onalytica B2B

JANUARY 18, 2017

“The tech available to marketers is moving at an astonishing rate and we’ve seen massive progression over the last couple of years. Be sure to click on the map to enjoy the full size network diagram in greater detail. Below is a list of the top 50 influencers talking about MarTech on Twitter. Twitter Handle.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

distribion

NOVEMBER 2, 2016

eMarketer estimates that overall retail sales grew by 3.5% Not writing like a real human to other real humans is killing your open and click-through rates. He also loves meeting new people – connect with him on LinkedIn or Twitter. Is your brand ready for the holiday season madness? The post The M.E.R.R.Y.

Email Marketing 57

Email Marketing Planning Tips Multi-Channel 57

Directive Agency

MAY 2, 2017

Twitter is one of the best platforms for B2B and influencer marketing. Sixty-eight percent of communications professionals say that Twitter is the key channel for influencer engagement campaigns, after all. According to eMarketer, two-thirds of B2B marketers say that producing webinars is an effective content marketing tactic.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Hubspot

JUNE 21, 2012

9) Mentioning a location in mobile ads and search results can increase click-through rates up to 200%. Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! 17) Over 1/3 of Facebook's users access Facebook Mobile; 50% of Twitter's users use Twitter Mobile.

Stats 28

Stats Mobile Marketing Emarketing SMS 28

Sprout Social

SEPTEMBER 22, 2016

With a 140-character limit, it’s easy to think of Twitter as a basic platform. But the fact of the matter is numerous marketers see success in their social media marketing strategies by paying closer attention to Twitter data. A common problem for companies is they don’t know the best route to take when analyzing Twitter data.

Twitter 90

Twitter Ideal Customer Profiles Impressions Analytics 90

Hubspot

APRIL 13, 2012

eMarketer ) Tweet This Stat. 13) Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter was at a similar time in their history. eMarketer ) Tweet This Stat. 29) Tutorial & guide/DIY & recipe pins see a 42% higher click-through rate than other pin types. Google+ Statistics.

Statistics 28

Statistics Google Stats Emarketing 28

Hubspot

JUNE 18, 2013

Cheapskate Millennials won’t buy cars, but love to look at them, eMarketer reports. Also: Focus on mobile, social, and digital video, eMarketer advises. MarketingSherpa offers five great tips that helped one marketer boost conversation rates by 103% on mobile. Truth is coming, and it cannot be stopped."

Emarketing 28

Emarketing Mobile Marketing Broadcasting Viral Marketing 28

Adobe Experience Cloud Blog

MAY 30, 2010

In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. 1 marketing initiative for 2010.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S. Billion by 2028.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Vidyard

DECEMBER 17, 2020

Twitter Video Statistics 3.5 Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales emails containing video sent between the second and 20th day of the sales outreach process result in significantly higher reply rates ( SalesLoft, 2019 ). of internet users ( eMarketer, 2019 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Hubspot

SEPTEMBER 25, 2015

Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). Source: eMarketer ). About 50% of clicks on mobile ads are accidental. Source: Twitter ). Source: comScore ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

Content Standard

OCTOBER 19, 2015

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 I love Twitter.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 I love Twitter.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Webbiquity

APRIL 14, 2014

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). No, not that.)

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Marketing Insider Group

SEPTEMBER 14, 2020

Their favorite video content marketing has a 60% returning customer rate. Approximately 66% of people have discovered a new business on Twitter. Nearly 69% of consumers bought something because of a tweet they read on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter. Sparktoro).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Webbiquity

OCTOBER 16, 2012

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. eMarketer ). Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) eMarketer ). eMarketer ). MediaPost ). MediaPost ). Pingdom ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Digilant

APRIL 2, 2024

At the beginning of 2024, eMarketer raised its forecast for U.S. This year, eMarketer now expects social network ad spending to hit $82.9 X (formerly Twitter): Twitter, now known as X, is best known for its short text-based updates, which are typically focused on driving timely conversations. billion, climbing to $102.9

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52