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Email isn’t dead, but it sure is low on gas

Heinz Marketing

Things are so bad that when the security software firm Symantec reported that the global spam rate dropped to just 55 percent, people cheered. 17% decline in click-to-open – eMarketer. 17% decline in click-to-open – eMarketer. 65% of time on smartphones communicating – eMarketer.

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Top 10 B2B Display Advertising Strategies for 2020 and Beyond

Martech Advisor

Although it indeed takes time for B2B display advertising to yield results due to longer sales cycle, a well-crafted display ad campaign speeds up the conversion process and improves the conversion rate. According to eMarketer , the average US adult will spend 3 hours 43 minutes on mobile devices in 2019. Know the Campaign Goals.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S. billion USD.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). No, not that.)

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Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats

Hubspot

Twitter Custom Audiences – Segment your audience for retargeting campaigns based on website or app activity. Your custom audience must be greater than 100 Twitter users to trigger retargeting. eMarketer ). If you speak to your customers’ interests, questions, and pain points, your CTR percentage will be higher.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. eMarketer ). Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) eMarketer ). eMarketer ). MediaPost ). MediaPost ). Pingdom ).

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Their favorite video content marketing has a 60% returning customer rate. Approximately 66% of people have discovered a new business on Twitter. Nearly 69% of consumers bought something because of a tweet they read on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter. Sparktoro).

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