KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. A recent article from eMarketer highlighted the fact that users spent an average of 3.3

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. Social networking platforms like Twitter and Instagram have also become great spaces for businesses to interact. You’ve spent your money on advertising, and prospective customers are clicking onto a terrible landing page. Digital Ad Spending Worldwide. But then what?

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Porch Group Media

MAY 21, 2019

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). 82% of marketers report increased open rates with rich email personalization. Sprout Social). Social media is the most relevant advertising channel for 50% of Gen Z and 42% of millennials. eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Huptech Web

MARCH 2, 2023

Paid social media advertising efforts allow brands to increase their visibility and awareness among their targeted audiences, making people aware of the brand and its products. Higher Conversion Rates Social commerce allows businesses to showcase their products in a way that resonates with their target audience.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Buzz Marketing for Technology

OCTOBER 18, 2013

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Reach the right audience. Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. eMarketer ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

readwrite

SEPTEMBER 25, 2019

Image Source: eMarketer. Social networking platforms like Twitter and Instagram have also become great spaces for businesses to interact. You’ve spent your money on advertising, and prospective customers are clicking onto a terrible landing page. Digital Ad Spending Worldwide. But then what?

Budget Programs 52

Budget Programs Advertisements Advertising Landing Pages 52

KoMarketing Associates

DECEMBER 30, 2013

32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks. Image courtesy of eMarketer. Social Media Markup. Information is being created and exchanged at an ever increasing rate. You’re Not eBay.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Hubspot

APRIL 13, 2012

As the two newest social networks, Google+ and Pinterest have gotten a lot of attention recently. To make the decision a little bit easier, we've compiled a new ebook, Battle of the New Social Networks , which gives you a side-by-side comparison of the pros and cons of Pinterest and Google+. eMarketer ) Tweet This Stat.

Statistics 28

Statistics Google Stats Emarketing 28

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. eMarketer ). TechCrunch ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Adobe Experience Cloud Blog

MAY 30, 2010

For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach. In fact, a recent eMarketer report found that 40% of executives surveyed said integrating the two tactics is their No. 1 marketing initiative for 2010. Hear your customers.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Hubspot

JUNE 21, 2012

9) Mentioning a location in mobile ads and search results can increase click-through rates up to 200%. Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! Source: eMarketer ) Tweet This Stat! Mobile Social Media. Source: ThinkNear ) Tweet This Stat! Mobile Commerce.

Stats 28

Stats Mobile Marketing Emarketing SMS 28

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S eMarketer ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Content Standard

OCTOBER 19, 2015

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. And I admit to not being social media’s biggest supporter. Instagram: Twitter’s Replacement. I love Twitter.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. And I admit to not being social media’s biggest supporter. Instagram: Twitter’s Replacement. I love Twitter.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Vidyard

DECEMBER 17, 2020

Social Media Video Statistics 3.1 Twitter Video Statistics 3.5 Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ). Sales emails containing video sent between the second and 20th day of the sales outreach process result in significantly higher reply rates ( SalesLoft, 2019 ). Video Length 2.4

Statistics 157

Statistics Video Marketing Planning Business 157

Digilant

APRIL 2, 2024

At the beginning of 2024, eMarketer raised its forecast for U.S. social network ad spending by an impressive 10 percent. This year, eMarketer now expects social network ad spending to hit $82.9 Half (50 percent) of Gen Z goes to social media for product research. billion, climbing to $102.9

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

illumin

JANUARY 22, 2024

According to a 2022 study made by Brandwatch , Meta or Facebook is the second cheapest platform in terms of average cost per click compared to the other three major social networks when using their ad platforms. That said, Meta users have a tendency for wariness when clicking on ads on the platform. billion ($1.3

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Marketing Insider Group

SEPTEMBER 14, 2020

Their favorite video content marketing has a 60% returning customer rate. Approximately 66% of people have discovered a new business on Twitter. Nearly 69% of consumers bought something because of a tweet they read on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter. Sparktoro).

Stats 264

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

Vidyard

MARCH 23, 2021

Social Media Video Statistics 3.1 Twitter Video Statistics 3.5 Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Stats Around Video Engagement 2.5 Video Analytics Statistics 2.6 Online Video Statistics 2.7 Mobile Video Statistics 2.8

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Convince & Convert

FEBRUARY 4, 2016

million, representing almost 30 percent of American social networkers, predicts eMarketer. Image via eMarketer. A study conducted by Shopify reveals that Pinterest users are 10 percent more likely to make a purchase than users referred from other social media sites. More than 80 percent of pins are re-pins.

Conversion 98

Conversion Emarketing Social Networks User-Generated Content 98

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

SnapApp

DECEMBER 4, 2017

Takeaway : Social media marketing continues to help content marketers extend the reach and shareability of their content and campaigns, and this will continue next year. . Infographics are liked and shared on social media 3X more than other any other type of content. Or, at least put it to the test :). . . #10. MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Marketing Insider Group

JANUARY 2, 2015

Consumers reject banner ads at rates greater than 99%. The average click-through rate for display ads is 0.11%. Mobile banner ads have an average click-through rate of 0.35%. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic. Emarketer ). icontact ).

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Hubspot

JUNE 9, 2016

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. Click on a category below to jump to the stats for that category: Instagram's Growth. Image Credit: eMarketer. in the U.S.)

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

NuSpark Consulting

MARCH 1, 2016

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. If your first instinct is to clone the same update on all your social channels with a link to your content, you’ll need a different strategy.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Valasys

SEPTEMBER 27, 2018

Buyer personas are used by 65% of B2B marketers when creating a content marketing plan (eMarketer, 2016). 5-10% higher click-through and 10-20% open rates can be experienced by content-enabled campaigns than traditional campaigns (DemandGen, 2016). Social Media Marketing. Social Media Today ). Infusionsoft ).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Hubspot

MARCH 29, 2012

We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. They started as social networks meant for people to talk to people, not companies to talk to consumers. And why should they be? First, a quick review.

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? 59% are on Twitter, and 43% use a company blog for marketing.

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

JANUARY 4, 2011

Guide to First Month Blog Success Facebook So, before I had hundreds of followers on Twitter , I had almost 1,200 friends on Facebook. This traffic was pretty good, they looked at an average of 3 pages each and had a 19% bounce rate during the week. Twitter We finally arrive at Twitter. Sounds strange, but it works.

Paid Content 40

Paid Content Blogger Twitter Traffic 40

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Social Media Today ). Social Media Today ). Social Media Today ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. Social Media Today ). Social Media Today ). Social Media Today ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

AUGUST 5, 2013

How do top executives use social media? What’s the average click-through rate of a link shared on Twitter? The fastest growing segment of social media users is now adults aged 45-54%. 55% of this age group now have a profile on at least one social network. eMarketer ). Small businesses?

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Webbiquity

DECEMBER 2, 2014

What do marketers rate as the single most valuable SEO tactic? What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). Social Fresh ). Social Fresh ).

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100

Webbiquity

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? While 28% of U.S.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 18, 2012

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100