Navigate the Channel

JULY 12, 2023

Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Porch Group Media

AUGUST 10, 2021

According to the report: Day of the week matters: Best day of the week with the highest email open rates was Friday (18.9%). Friday was also the best day with the highest click-through rates (2.7%). Average benchmarks for industry: Average open rate: 18.0%; Average click-through rate: 2.6%; Average click-to-open rate: 14.1%.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

ClearVoice

JULY 6, 2021

Videos that feature interactive elements at the beginning of the video have the highest conversion rate (8.7%). Conversion rates for videos with interactive elements at the end of the video are significantly higher than videos with interactive elements in the middle of a video. marketing #videomarketing Click To Tweet.

Stats 98

Stats Video Marketing Planning Emarketing 98

Go Beyond SEO

JUNE 14, 2022

HubSpot conducted a recent survey that found more than 93% of video marketers say it’s an important part of their marketing strategy and you can measure the results from your video campaign, including tracking impressions, play rate, viewer engagement, lead generation, and click-through rate. Build Multi-Purpose Content.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

ClearVoice

OCTOBER 14, 2022

Well-written how-to guides can generate a click-through rate of 20 -30% ( Good Firms ). Well-written how-to guides can generate a click-through rate of 20 -30% ( Good Firms ). The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

KoMarketing Associates

JANUARY 21, 2020

In 2017 alone, Instagram stories specifically grew at a rate 15X the rate of feeds. This isn’t all bad news however, because those companies willing to invest in paid social media advertising saw better performance than expected in 2019, according to a report from eMarketer. Messenger Ads and Chatbots.

Paid Content 157

Paid Content Social Media Tips Media 157

DAGMAR Marketing

APRIL 5, 2022

If you’ve been wondering how pay-per-click advertisements work and if these ads would be a good idea for your business, there are a few things you should know. Pay-per-click (PPC) is an advertising model that enables businesses to promote their company, products, or services online and pay only once an ad has been interacted with.

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. of the digital display ad market, according to eMarketer.

Advertising Agencies 108

Advertising Agencies Paid Content Cost Per Thousand Advertisements 108

Webbiquity

JUNE 7, 2018

Image Source: eMarketer. You can even create your own ads with the text ads feature and pay for only those ads that work (pay per click). Bynder, for instance, multiplied their leads by 400% through the Lead Gen Forms embedded in Sponsored Content with a 20% conversion rate. Leverage LinkedIn. Optimize Your Landing Pages.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Sword and the Script | B2B

JULY 18, 2023

” Read more on eMarketer 5. One in five open your marketing email; 3 in 10 click through. The average open rate in email marketing ~20%. The average click rate is ~3%. Email (43%) and in-person/live events (34%) were the second- and third-most effective top-of-funnel tactics.” Read more on Media Post 6.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Porch Group Media

FEBRUARY 16, 2021

eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. OptinMonster ) A study by Experian found that email subject lines with an emoji increased open rates by 56%, as compared to text-only subject lines. Also avoid content that requires too much clicking or scrolling.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Digilant

MARCH 2, 2023

Skippable ads are the way to go if you want to drive action, clicks, or some other conversion. Source: eMarketer) Video is the number 1 source of information for 66% of people. Are you only looking at the completion rate? Are you only looking at the completion rate? Are you only looking at the completion rate?

Paid Search Agency 52

Paid Search Agency Ads Peer-to-peer Mobile Advertising 52

Porch Group Media

NOVEMBER 10, 2022

adults), and at over 65, the email use rate is 84.1%. The penetration rate is 90% or higher for 15-24 and 45-64 as well. A survey from eMarketer reveals that email marketing drives 25% of the overall revenues from those companies surveyed. Also according to an eMarketer study, the median email marketing ROI is 122%.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Convince & Convert

JULY 17, 2017

This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates. billion, representing 16 percent of all digital ad spending globally, according to eMarketer. Click To Tweet. ROI, Once Again. percent in 2016.

Paid Search Agency 159

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 159

Martech Advisor

FEBRUARY 3, 2020

According to eMarketer’s first-ever report on the topic , U.S. eMarketer attributes the growing spend in this category to a few important factors: Better ad technology. Interstitial video ads can generate click-through rates 24X that of banners, with eCPMs only 3X higher.

Advertisements 62

Advertisements Advertising Mobile Advertising Allocation 62

Webbiquity

JUNE 23, 2015

While it’s great to be #1—the top result still generates nearly one-third of all organic search clicks—the share garnered by results two through four has increased significantly in the last decade. eMarketer ). 54% want to improve traffic conversion rates. 54% want to improve traffic conversion rates. MediaPost ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Marketing Insider Group

JULY 29, 2020

Click through rates (CTR) are usually a good starting point for digital strategies, but again, you need to take things a step further. However, the bounce rate from those clicks is very high and the conversion rates are extremely low. Source: [link].

Lead Generation 143

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 143

Contently

JULY 13, 2016

The creator of that first banner ad in HotWired claims it had a 44 percent click-through rate (CTR). A recent study by eMarketer put the average CTR for standard banner ads at a paltry 0.12 Despite their questionable design and deceptive tactics, they worked by some measures—at least at first.

Banner Ads 113

Banner Ads Banners CTR Mobile Advertising 113

Liveintent

APRIL 26, 2022

” eMarketer · The Ad Platform: Advertising in the Personal, Permissioned Environment of Email | Sep 2, 2020. Buyers reached with this strategy demonstrated a 2x higher conversion rate, allowing Rue Gilt Groupe to exceed its ROAS goals and double its new member conversion rate and order value.

Personalization 62

Personalization ROAS Emarketing eCommerce 62

Bannerflow

SEPTEMBER 27, 2021

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% How does adding a video increase click-through rate? How does adding a video increase click-through rate? And to put it bluntly: click, click, click! in 2021, to a total spend of $108.53

Display 98

Display Stats Advertisements Advertising 98

Porch Group Media

OCTOBER 1, 2020

Oberlo) Conversion rates for emails are higher than social media, direct traffic, and search. Instapage) Personalized email subject lines have the potential to generate approximately 50% higher open rates than standard email subject lines. eMarketer) Relevant emails drive 18x more revenue than broadcast emails.

Stats 71

Stats Email Marketing Trends Planning 71

Liveintent

JULY 2, 2018

billion according to eMarketer – ahead of television, radio, and print. But many consumers find ads annoying and click-through rates have dwindled to just five out of 10,000 (roughly the same odds as being struck by lightning in your lifetime). It punched its way to heavyweight status in 2017, taking in $35.85

Emarketing 86

Emarketing Television marketing Advertisements Advertising 86

Aberdeen

JANUARY 24, 2020

A constructive business culture, close-knit relationships with customers, and exceptional service are essential to keep your customers delighted and avoid high churn rates. According to eMarketer , by 2020, 86.2% According to Marketing Insider Group , 73% of people claimed CX to be an essential factor in their purchase decisions.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Choozle

MARCH 18, 2020

Consumers are spending more of their time in this digital medium at a surprising rate. According to an eMarketer study , more than three-quarters of US internet users will listen to digital audio formats like podcasts and streaming music at least once a month this year. percent), but this audience is growing the fastest.

Advertisements 52

Advertisements Advertising Mobile Advertising Click Rate 52

Atomic Reach

MAY 14, 2019

But, one thing almost all of them agree on is that even though pay-per-click (PPC) ads have been around for some time, they are still one of the most effective forms of advertising. Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). 46 percent of clicks on a page go to the top 3 PPC ads. biztraffic).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Convince & Convert

MARCH 22, 2013

Click the play button to listen here: Download the audio file: [link]. Jeff focuses on another eMarketer statistic about smartphone penetration: eMarketer has basically predicted a slowing adoption rate for social media on smartphones so that by 2017, about 49.7% ” via eMarketer. ” via eMarketer.

Emarketing 131

Emarketing Personalization Social Media Marketing Management 131

Porch Group Media

MAY 21, 2019

eMarketer). 82% of marketers report increased open rates with rich email personalization. Of the 44% who do create targeted campaigns for re-engagement, two-fifths (39%) find that free resource offers are effective, marking the highest rate of satisfaction of the 5 campaign types identified. eMarketer). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Porch Group Media

JULY 13, 2021

67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in-store and 41% of Baby Boomers and 28% of Seniors will click to purchase. 23% is the online shopping cart abandonment rate on average. Tablets account for the highest add-to-cart rates on eCommerce websites at 8.58%. eMarketer). Big Commerce ).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Liveintent

JUNE 15, 2021

Facebook’s ad revenue may be increasing, but it’s not happening at the rate eMarketer predicted. As a result, the brand saw almost 1,000 post-click conversions, a 183% ROAS, and a CPA that beat out its social campaigns. Here’s how email can help healthcare marketers stay flexible throughout 2021 and beyond.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Content Marketing Institute

MARCH 23, 2018

Click To Tweet. Other indicators come from the likes of Buffer , Gartner , eMarketer , Dell , Neil Patel , and this awesome resource from TOPBOTS (some of these bots are glorified “repeat past order” buttons, but some represent content delivery mechanisms). cfrascl Click To Tweet. research Click To Tweet.

SMS 109

SMS Conversion Planning Paid Search Agency 109

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. According to an eMarketer study , the median email marketing ROI sits at 122%! For this reason, your open rate is one of the most critical KPIs for judging email marketing success. Here are 5 Ways to Optimize Email Marketing Open Rates: 1. Update your Domain Name Settings.

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

Biznology

MAY 25, 2015

Mobile search traffic is growing at a rate of 125% while desktop search traffic is growing at a 12% rate. 70-80% of users click on organic search results rather than paid search. 75% of clicks on a search engine page are on the Top 5 results. 70% of the links search users click on are organic. source: eMarketer ).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Convince & Convert

JULY 17, 2017

This report shares real-world insight and understanding of a dynamic industry where new networks emerge, old networks evolve , and the user base continues to rise at rapid rates. billion, representing 16 percent of all digital ad spending globally, according to eMarketer. Click To Tweet. ROI, Once Again. percent in 2016.

Paid Search Agency 105

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 105

Buffer

DECEMBER 4, 2019

There are fewer clicks and taps with social commerce than with traditional e-commerce through a web store. Then 5% of those who open the email click on the link in the email. And three percent of those clicks end up buying something. Of that group, you can message 99% of them Open rates are quite high for chatbots, around 75%.

Social Media 98

Social Media Rules Media Click Rate 98

Metadata

FEBRUARY 6, 2023

You can have the best content, landing page , experimentation strategy, and target audience, but if the ad doesn’t demand a click, who cares? To make sure yours is one of the few they see—and click—you need to invest in creative. Why should your target audience click yours? According to eMarketer, digital ad spending in the U.S.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Bannerflow

APRIL 12, 2019

With ad blockers and low click-through-rates (CTR), it’s no wonder there are questions around the effectiveness of display advertising. At the end of 2018, Business Insider and eMarketer predicted that 30% of all users would use some form of ad blocker. Do low CTR rates mean display advertising is not effective?

Display 61

Display Advertisements Advertising Effectiveness 61

Porch Group Media

SEPTEMBER 24, 2019

Emarketer estimated that the ad spending on social video in the US increased by 38.1% Direct mail pulls a higher response rate than any digital direct marketing medium. Its response rate ranges from about five to nine times greater than that of email, paid search, or social media. ANA/DMA Response Rate Report 2018) .

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40