Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers
Choozle
MARCH 5, 2024
Under the CCPA as amended by the CPRA, consumers have the right to opt-out of data ‘sales’ and also from their data being ‘shared’ with targeted advertising providers. Third party advertising opt-outs are through prescribed links and need to be ‘controlled’ by the Business. Updated Privacy-Compliance Requirements 1.
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