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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Under the CCPA as amended by the CPRA, consumers have the right to opt-out of data ‘sales’ and also from their data being ‘shared’ with targeted advertising providers. Third party advertising opt-outs are through prescribed links and need to be ‘controlled’ by the Business. Updated Privacy-Compliance Requirements 1.

Privacy 77
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Emotional AI platform reveals that smiles are down 32% due to COVID-19

ClickZ

The company uses front-facing cameras, computer vision and machine learning technologies to detect attention and emotion among opt-in audiences as they watch video content. Realeyes uses front-facing cameras, computer vision and machine learning technologies to detect attention and emotion among opt-in audiences as they watch video content.

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5 Ways Your Sales Funnel Is Failing You

Biznology

If your sales funnel has too many steps, leads might opt out. Ensure that you classify leads as either qualified or not, and then build strategies specifically around converting qualified leads. Collect total reach numbers for social media efforts, emails, digital ads and other efforts. Focusing on lead volume and not quality.

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8 Tips to Improve Your Email Marketing Deliverability

Circle Studio

Deliverability is the term used to classify the percentage of emails that actually make it into the intended recipients’ inboxes. If they opted-in to receive a certain type of email from you (e.g. Email marketing remains a powerful and cost-effective marketing channel for engaging prospects and customers. Monitor response rates.

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First-party data… the biggest anticipated trend of 2022

Choozle

Conversations around customer data, cookies, and user privacy became more commonplace last year for ad buyers, sellers, and consumers. From an advertiser’s perspective, cookies can track user information, or if products were added to the shopping cart, even after leaving the site.

Trends 74
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6 Email Marketing Strategies for SaaS Companies For 2022

SalesIntel

From compelling social media ad campaigns to mobile apps, making a digital product stand out is getting tougher by the day. Tool integration to experiment with opt-ins, links, and groupings. If someone lands on your website from a Facebook ad, your landing page, website copy, and call-to-action buttons should look convincing to them.

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6 Email Marketing Strategies for SaaS Companies For 2022

SalesIntel

From compelling social media ad campaigns to mobile apps, making a digital product stand out is getting tougher by the day. Tool integration to experiment with opt-ins, links, and groupings. If someone lands on your website from a Facebook ad, your landing page, website copy, and call-to-action buttons should look convincing to them.