Brandpoint

JUNE 21, 2021

For example, a few of my so-called millennial traits include: growing up watching VHS tapes, going to movie stores with my dad, doing the Macarena in gym class, using my home phone to call my friends, having intense poke wars on Facebook and playing Webkinz for hours on end. Think about how your campaigns can support their personal brand.

Social Media 110

Social Media Generation Media Transparency 110

Brandpoint

NOVEMBER 10, 2020

Webinars, online classes, Zoom meetups and full-fledged conferences. And sure, they’re not like meeting in-person, but I’ve found myself looking forward to them even more as we’re all stuck at home, so I’ll be doing even more of that heading into the winter months! Zoom, Teams and the good old-fashioned phone have been my friend.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday Giddyapp - giddyapp helps freelancers and creatives create invoices and get paid fast. Document360 provides world-class authoring experience and can be customized to meet needs from small to large scale enterprises. Use customer feedback to improve your product and personalization efforts.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Vidyard

AUGUST 24, 2018

I knew the first day of college, sitting in my Managerial Accounting class, that one, accounting was not going to be easy, and two, I liked to talk way too much to be crunching numbers for the rest of my life. It was allowing us to be more engaging, more personal and as a result, more successful in getting people’s attention.

Video Marketing 78

Video Marketing Viral Marketing Trade Show Outreach 78

Hubspot

MAY 26, 2020

While most brands embrace digital transformation and today's technology through online marketing tactics like blogs, social media marketing, and email newsletters, other companies are taking things a step further by bringing some of their in-person services online. The growth in virtualized services makes a lot of sense. Warby Parker.

Service 101

Service Brand Identity Branding Budget Programs 101

Sprout Social

JUNE 22, 2021

One of the fastest growing social media sites that’s beloved among Generation Z, TikTok is a video-first platform known for its viral and meme-like content. And even if your brand decides not to open a TikTok account, there are trends marketers can borrow from viral TikToks to use in other short-form video content.

Social Media 116

Social Media Stats Ideal Customer Profiles Media 116

SendX

NOVEMBER 20, 2018

Valid for Cyber Monday Giddyapp - giddyapp helps freelancers and creatives create invoices and get paid fast. Document360 provides world-class authoring experience and can be customized to meet needs from small to large scale enterprises. Use customer feedback to improve your product and personalization efforts.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

ConvertKit

NOVEMBER 23, 2020

Arts and creativity. People are always searching for creative outlets. If you have a creative skillset, you have something unique to offer. Another creative course example is this one that teaches you how to become an industry singer: Image via the Industry Singer 101 course. Personal development. Songwriting.

Course 115

Course Marketing Analytics Tools Customer Surveys FAQ 115

Vidyard

DECEMBER 18, 2020

And, as some of the most creative culture videos out there, holiday videos should show off the real heart of your company—whether that’s family-focused, laugh out loud funny, or maybe even edgy. Get the List Personalized Picks: Holiday Video Ideas with a Personal Touch Now we’ve seen how the pros make creative marketing holiday videos.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Sprout Social

MARCH 8, 2023

One person making 10 videos solo is hard. Think: a gym franchise with hundreds of locations, classes, trainers and members to feature, like Orangetheory Fitness. It’s a win-win for you and your leaders: High value content for your channels, and a stronger personal brand for your executives. The best part? You have the “who.”

Video Marketing 91

Video Marketing Content Thought Leadership Social Media 91

ClearVoice

FEBRUARY 12, 2019

Many creatives love to work with startups, or at least in theory they do. The questing, risk-taking entrepreneurial spirit of founders is very similar to that of creative. Or they’ll pay for 3 months and then cut the creative budget by 90%. Creatives who work with startups become jaded about this, and a lot burn out.

Tactics 76

Tactics Advertising Agencies Burn Rate Paid Search Agency 76

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. When airline KLM wanted to reach business people to promote their Worldwide Business class offerings, they were able to achieve a 33 percent watch rate on Linkedin. Video can also allow you to express your brand’s personality. million views.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Hubspot

JANUARY 26, 2023

Once you have your initial creative ready, you can pay to boost your posts. Remember, going viral can lead to sales. Whether you’re selling your products on a personal website or a platform such as Amazon or Shopify, you’ll need a place where customers can browse and purchase. You don’t need to rent a storefront to get started.

Work Management 72

Work Management eCommerce Paid Search Agency Marketing Management 72

Convert

APRIL 7, 2021

As live event attendance took a knock, live stream events, on average, welcomed 20% of people who couldn’t attend in-person events due to COVID-19. To help creatives negatively affected by the coronavirus, Stupid Old Studio launched a collection of live-stream events audiences can access via pay-per-view or at a later date. 56% of U.S.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

ConvertKit

SEPTEMBER 14, 2020

He moved back in with his parents in Riverside, California and with free time for the first time in a long time – no classes, no job – he channeled all his energy into learning how to surf. So when the work isn't going well, it's a reflection on you as a person, unfortunately. He went out to the ocean every day.

Opinions 77

Opinions Communities Creativity Television marketing 77

Sprout Social

MAY 18, 2020

Those who’ve been successful at facilitating this connection are able to view this limitation as an opportunity to get creative. Speakers throughout the day, including Sprout’s CMO, Jamie Gilpin , and BCW’s SVP of Digital Innovation, Matt Kelly , agree that success comes from finding creative ways to differentiate your brand from the rest.

Social Marketing 99

Social Marketing Work Management Marketing Management Planning 99

Parse.ly

OCTOBER 22, 2019

For the less masochistic, tackle one per week to get a master class in content creation in less than three months! Individual episodes can be found linked in the show notes if you decide you must hear more about any one person, strategy, or company. Binge listen to them at 1.5x speed like I did, which honestly, I don’t recommend.

Content Marketing 63

Content Marketing Planning Lead Scoring Lead Ranking 63

ConvertKit

JANUARY 21, 2020

She believes deeply in what she calls “giving artists oxygen” – sharing space so all artists can thrive, something she did on a grand scale with her “First Person Artist” weekly column, then going on to found the Huffington Post Arts section which she grew to 20 million views per month. Art is compressed time.

Course 102

Course Landing Pages Eye-Tracking Class 102

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Referral Rock

NOVEMBER 21, 2019

Every month there seems to be a new viral video or meme. If you’re a marketer, I’m sure you’ve dreamed of working on a piece of viral content. But what makes a piece of content a viral marketing hit? Is it all just dumb luck and a bit of creativity? What’s Viral Marketing?

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56

BenchmarkONE

JANUARY 5, 2022

Live streams are a great way to use video marketing to reach your audience more personally. You can do it too, just follow our checklist and allow room for creativity. You can teach a class, host a live Q&A and even stream an event such as a music show with relative ease using YouTube Live. A 6-Point Live Stream Checklist.

Work Management 86

Work Management Marketing Management Planning Youtube 86

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. When airline KLM wanted to reach business people to promote their Worldwide Business class offerings, they were able to achieve a 33 percent watch rate on Linkedin. Video can also allow you to express your brand’s personality. million views.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Buffer

APRIL 8, 2019

This is done through personal branding and your ability to build a following. Those that took a middle school science class learned about the Socratic Method. We might compare that world-famous effect with going viral. You must establish your credibility and reputation as a writer. Martin Luther King Jr.’s Eleanor Roosevelt.

Planning 87

Planning Paid Search Agency Social Media Transparency 87

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson? United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

ClearVoice

FEBRUARY 21, 2019

For those writers who have expanded their skill set beyond journalism and quick, viral news wins, many have found SEO writing to be a lucrative endeavor. Though definitely a more technical skill than the fruitful and creative language of feature writing, SEO and wordsmiths have a dynamic relationship. Keep your storytelling skills.

SEO 93

SEO Paid Search Agency Storytelling Keywords 93

Valasys

DECEMBER 9, 2019

The b2b lead generation company is one of its kind in the USA is known to work with a measured approach that is structured for high performance & is backed by a team with top-notch creativity. The company is trusted by hundreds of business persons for effectively boosting their B2B lead generation business.

Lead Generation 64

Lead Generation Sales Qualified Leads Paid Search Agency Generation 64

Lenny's Newsletter

SEPTEMBER 5, 2023

Cold outbound works—if done creatively. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. If you aren’t getting a good response, get more creative and more targeted. That’s why they work. PR can work, but rarely does.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

APRIL 1, 2018

The Share a Coke campaign began in Australia in 2011 , when Coca-Cola personalized each bottle with the 150 most popular names in the country. Many consumers were enchanted by it, while others were confused by it -- why make a temporary item so personal? So, what did Coca-Cola do to appeal to the masses? Since then, the U.S.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Will I get sales calls from each company that is presenting a class? So, why is it free? David Meerman Scott is a master at this.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Hubspot

NOVEMBER 13, 2017

This beloved, now-famous campaign communicates a simple idea in a creative and memorable way -- and you don't feel like you're being nagged, the way some public service announcements do. If your subject matter is grim or boring, consider using creativity to get your message across. 8) Apple: Get a Mac. Source: Fox News.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Hubspot

JANUARY 10, 2017

Clips from classes and lectures. Prospects Expect Personalized, Relevant Content. Now we expect all our digital engagements to provide that sort of personalization. Personalizing content requires much more than inserting a prospect's name into an email. Effective personalization is providing the most relevant content.

Education 28

Education WOMM Trends Planning 28

Hubspot

MAY 3, 2016

Whether he's writing a blog post, delivering a speech, teaching a class, or giving an interview, he holds true to this way of doing things. Godin goes on to explain the psychological power behind why he regularly tells himself that his next big creative risk, simply might not work. No fancy sentences. Just perfectly distilled lessons.

Clickthrough 28

Clickthrough Viral Marketing Act-On Open Rate 28

Hubspot

MAY 22, 2015

Some great #speakerfan posts include HubSpot VP of Content Joe Chernov's wonderful deconstruction of "true collaboration" with speaker Leslie Bradshaw, and Ben Heyman's personal list of the speakers he thinks no one should miss at this year's event. Brené Brown: Live and In Person. By Seth Godin , Best-Selling Author. Tweet this !).

Cable 28

Cable Hubspot Advertising Agencies Multi-Channel 28

Marketing Insider Group

OCTOBER 14, 2020

” If you’ve never personally experienced the addictive entertainment, think of a train wreck – it’s hard to look away. Once you roll up with class (or in a cupcake car), you’ll easily win the hearts of your clients by creating inimitable content. That’s a whole lot of creativity wasted!

Planning 354

Planning Content Marketing Content Impressions 354

Zoominfo

FEBRUARY 10, 2021

It’s what makes a TED Talk go viral. For others, storytelling might feel as abstract as it did in middle school English class. PRO TIP: Add some zip to your pitch by replacing product-centered terms with customer-centered action words: “Our software is best-in-class” becomes “Our software will boost your sales.”.

Storytelling 246

Storytelling Examples Tips Enterprise Management 246

Sprout Social

FEBRUARY 12, 2024

You can create some really creative, powerful and authentic content in these moments,” she says. The students post on their personal social media channels weekly, but also have the opportunity to learn, brainstorm and create TikToks with the BGSU social team in-person twice a month. eliemagic We love interrupting 9am classes! ?

Education 90

Education Lead Scoring Lead Ranking Leads 90