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How 3 U.K. Companies Became High-Class Publishers

Contently

Real Views may be classified as a blog, but to Jones Lang LaSalle (JLL), the London-based commercial real-estate company that produces it, the site has become so much more. “We for its 2014 #MontyThePenguin ad, but the retailer has long been investing in brand content in the form of print magazines. ” John Lewis.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. It is like a classroom where a teacher asks who in the class was responsible for cleaning the blackboard so nicely and multiple kids put up their hands. Attribution models can be classified in two groups.

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Online Lead Generation Tips for Successful Wellness Marketing

LeadSquared

Here, you can find an exhaustive list of lead generation ideas for your health and wellness business. As you know, when it comes to generating leads, a combination of online and offline channels work best. Google Ads. Remember to use the ad extensions and site links well. Facebook Ads. Can’t wait to see it?

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How to Avoid Failure in Your Customer Experience Strategy Planning for 2018

Aberdeen

This content is often generated based on: Hearsay. Unfortunately, it’s hard to analyze every article on CX trends and best practices to classify them based on the above criteria. The term refers to the continuously growing volume of data companies capture and generate. Pure opinion. Marketplace data.

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Facebook’s Relevancy Score: What You Need to Know

Adobe Experience Cloud Blog

Essentially, Facebook’s relevancy score is an assessment of the performance of your Facebook ad. Therefore, it’s a good indicator as to how your ad has been perceived by its target audience. A higher relevancy score means it’s received a more significant number of positive reactions which in turn, will make your ads cheaper.

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Winter is coming: Goodbye cookies, hello contextual

ClickZ

A much higher standard has been set for protecting personal data which threatens behavioral targeting, hitherto the dominant method of targeting online ads. Last week saw a milestone marking the renaissance of contextual targeting when Integral Ad Science bought contextual provider Admantx.

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A Curious and Terrified Marketer’s Start to AI and Predictive Analytics

Heinz Marketing

making a purchase, clicking on an ad). Logistic regression and gradient boosting machines are commonly used for propensity modeling. K-Means, hierarchical clustering) and latent class analysis are used for customer segmentation.