SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. We have divided these experts based on the niche they talk about the most.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Only B2B

APRIL 10, 2024

Must Read: MQL vs. SQL: Which Lead Matters More and When? MQL sits at the intersection of marketing and sales. These are leads that have been validated and are ready to be handed over to the sales team. In this blog post we’ll explore common pitfalls, industry standards, and effective strategies to overcome MQL challenge.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Optinmonster

NOVEMBER 7, 2023

This could be a product purchase, a newsletter sign-up, or a download of your latest e-book. Recommended reading: What is a Good Conversion Rate? Here’s a breakdown of how these rates can differ across devices, industries, regions or countries, and marketing channels.

Conversion Rate 72

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 72

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. What is social proof? Here’s a quick example: Imagine you are walking down the street and you have to choose between three different ice cream shops. Which one are you going to choose?

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

Class 54

Class Planning Marketing & Strategy Act-On 54

Martech

JANUARY 20, 2022

Here are three practical strategies to help marketers craft more impactful customer journeys across all channels. Hannigan recommends marketers put together what he calls “golden milestones,” which are events that “must happen for your customer to get value from your offering.” Source: Tom Hannigan. Click here to download!

Ideal Customer Profiles 122

Ideal Customer Profiles Advertising Channels Marketing & Strategy Touchpoints 122

Contently

OCTOBER 5, 2020

Sure enough, e-book downloads increased and webinar registrations gradually started to jump to 700-800 on average. All without needing to do any extra outreach over email or other channels. The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. ” If only.

Webinar Metrics 177

Webinar Metrics Banner Ads Advertisements Advertising 177

MKT1

MARCH 14, 2024

Given this, we recommend using a wedge marketing approach in the early days, and expanding from this initial niche over time—whether you have a horizontal or vertical product. RSVP — IT'S FREE Thanks to our sponsors We only include sponsors we actually recommend to our community and portfolio companies.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

EveryoneSocial

OCTOBER 19, 2022

Key takeaway 2: Always read the channel (then do your own thing anyway). This is another way of saying the familiar idiom: read the room. Wouldn’t it be great if you could curate all your content in one place and set the tone in advance for various channels and networks? That describes a recruiter nowadays, right?

Personalization 98

Personalization Brand Identity Branding Storytelling 98

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Digital engagement is how your company interacts with potential and current customers across digital channels. Anticipate your customers’ needs — and tailor your messaging to fit those needs. We found that currently 73% of customers expect companies to understand their unique needs and expectations. We can show you how.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Zoominfo

DECEMBER 13, 2018

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. So, if you’re in need of some new sales motivation , keep reading. Now, on to the ultimate guide to the YouTube channels producing the best sales content today! We strongly recommend you go check it out!

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Zoominfo

JANUARY 27, 2019

Think about the last book you read or television show you watched. But more likely than not, you made your choice based on the recommendation of a friend, family member, colleague or online review. Keep reading! Keep reading and you’ll see what we mean! What is word-of-mouth marketing? Encourage online reviews.

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

KoMarketing Associates

DECEMBER 8, 2021

Their journey often loops and repeats steps multiple times, like this: The number of channels and repeating loops creates more opportunities than ever for buyers to fall out of the journey — costing brands millions in lost sales. The benchmarks and strategies that worked just a few years ago might not have the same impact today.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that’s in place, you can experiment with new ideas. They don’t navigate the buyer journey in any linear fashion.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

Vidyard

JULY 28, 2021

Book a Demo.” Translation: “Subscribe to my channel and opt in to notifications, so you’ll always get informed when I upload future videos.” When you click on the button visual overlaid on the video, it subscribes you to the channel, just as if you’d clicked the traditional Subscribe button just below the video player.

Video Marketing 160

Video Marketing Top of Funnel Banners Marketing Automation Services 160

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. The ease of direct messaging allows guests to quickly ask questions, make special requests, and even book directly. Dive in to learn how to do hotel social media marketing.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Martech Advisor

JANUARY 3, 2020

Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. Books written by experienced marketers are an ideal source of ground-breaking social media marketing strategies that have proven to be successful in the past and current markets. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Martech

SEPTEMBER 5, 2023

The email read, in part: “Your Universal Analytics property [UA property number] has now stopped processing new data. Shopify’s official support channel was recently asked by a marketer to comment on when UA data would stop processing data on its merchant platform. Why we care. UA sunsets for some.

Analytics 88

Analytics Process Marketing Analytics Tools Paid Search Agency 88

Zoominfo

DECEMBER 19, 2018

For this reason, we recently published comprehensive lists of helpful YouTube channels for recruiters and YouTube channels for sales professionals. Up first on today’s list is a channel called Social Triggers TV. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 1. Marketing 360.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Marketing Insider Group

NOVEMBER 3, 2020

Happy customers are also more likely to recommend your brand to others, bringing in new customers via word of mouth with no cost or effort on your part. Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. I see companies making this mistake time and time again.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Webbiquity

NOVEMBER 16, 2021

It enables anyone who needs to share marketing performance updates to sync their data across all their different marketing campaign channels directly to Google Sheets and Slides to create automated reports, and always have the latest data in a nice presentation layer. Some tools are easy to use but very limited in scope. The Discussion.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Biznology

JANUARY 19, 2021

I recommend that marketers include distributors in the process, despite their obvious self-interest. The severe disruption in distribution value chains in recent years provides a great opportunity for manufacturers to rethink how to deliver their products to customers most effectively. Marketing must get involved.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Hubspot

DECEMBER 28, 2020

To learn how to conquer these challenges — plus many you haven't discovered yet — take a look at these books on remote work. Unlike many remote work books aimed at leaders and solopreneurs, Douglas, Gordon, and Webber focus on the front-line remote worker. I'd suggest other books, like Work-From-Home Hacks or the Holloway Guide.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

Salesforce Marketing Cloud

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. How to get started with email marketing 50 ways to send better emails How do you get readers to click and read your emails? What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Buffer

OCTOBER 13, 2022

Give it a read, and let us know your thoughts on Twitter ! As an entirely remote team of more than 80 people, how we communicate is critical to how we operate as a company, collaborate, and build a solid remote culture. As they say, clear is kind. When I joined Buffer in 2016, it was something I learned through others while onboarding.

Paper 112

Paper Wiki Ideal Customer Profiles Tagging 112

MKT1

DECEMBER 18, 2023

Thanks to our end of year sponsors… We only include sponsors when we’ve received a positive recommendation from the MKT1 community or our portfolio companies. So what better time to summarize the building blocks of the MKT1 Method than an end of year post? Access to the overview slides for paid subscribers.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

SocialPilot

FEBRUARY 26, 2024

Suddenly, you start seeing personalized recommendations for sneakers that exactly match your style and previous purchases. Most people who are not well versed in Artificial Intelligence see it as a potential threat to human jobs, but this statement from Fei-Fei Li does not advocate for the replacement. What is AI Marketing?

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

Contently

MAY 2, 2018

But I recently decided to dogfood Contently for a personal project—the launch of my upcoming book Dream Teams. A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. Lastly, there’s an aspirational audience of general nonfiction book buyers, history buffs, and pop-sci nerds.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Optinmonster

MARCH 9, 2020

You see, most people that visit your blog post usually leave without reading it all the way through. You really only have 2–3 seconds to grab your user’s attention, convince them to click, and actually read your blog post. We judge a book by its cover and a blog post by its title. Sounds complicated? It really isn’t.

Tips 145

Tips Lead Scoring Lead Ranking SEO 145

Salesforce Marketing Cloud

JUNE 10, 2022

As providers, manufacturers, and pharmaceutical companies open digital front doors to engage with patients and B2B buyers beyond traditional in-person visits, building trust with these new channels is critical. So how do organizations establish trust and make it a defining aspect of their healthcare ecommerce initiatives? Get the guide.

eCommerce 96

eCommerce Work Management Allocation Paid Search Agency 96

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

B2B Marketing Directions

NOVEMBER 27, 2022

Ann Handley's new book, Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content (John Wiley & Sons, Inc., Even better, you should just go ahead and buy Everybody Writes for yourself and use the holiday season to read and digest the many valuable insights the book contains. 91 chapters.

Paid Search Agency 52

Paid Search Agency Ethics Rules Amazon 52

Salesforce Marketing Cloud

AUGUST 24, 2023

Below are a few specific types that I recommend to get a clear look at sales performance at every level — rep to sales org. My recommendation: Try to stick to three or four metrics per goal. Sound familiar? Sure, spreadsheets are useful for small projects, but they can be cumbersome when dealing with complex sales data.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Salesforce Marketing Cloud

MAY 30, 2023

Types of sales certifications (and the ones I recommend) The most common certifications cover core sales competencies, sales methodologies, sales products, and management. Here are some sales certifications I recommend, based on these areas. Welcome to #Salesblazer Q&A, a column by sales pros, for sales pros. Have a question?

Education 52

Education Training Communities Cold Calling 52

Content Standard

NOVEMBER 18, 2022

His brand has embraced a reality that all marketers now face: buyers expect best-in-class digital experiences that make it easy to instantly get the specific information they need through the format(s) and channel(s) they prefer. An explosion of digital channels (social platforms, email, digital hubs, streaming media, etc.),

Marketing AI 107

Marketing AI Demand Paid Search Agency Content 107

Binary Demand

JUNE 12, 2023

Email marketing uses email as a communication channel to reach and engage your target audience. [ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. Success requires personalized, targeted messages that highlight your brand’s strengths. Let’s dive in!

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98