Martech

JANUARY 5, 2023

billion online in November and December 2022, representing a new ecommerce record and 3.5% Demand for toys and video games soared conspicuously compared to pre-season levels, while other categories that performed well included wristwatches, cosmetics, gift cards and — perhaps looking ahead to the spring — outdoor grills. growth YoY.

eCommerce 98

eCommerce Pricing Price Distribution 98

Martech

JANUARY 23, 2024

Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season.

Loyalty 102

Loyalty eCommerce Buzz Paid Search Agency 102

Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. Dig deeper: What you need to know to grow your ecommerce business Used most for groceries. This is the biggest increase of all the categories tracked by Adobe.

eCommerce 91

eCommerce Buy Press Marketing Management 91

Martech

JANUARY 12, 2022

In the electronics category, for instance, discounts were only 8% off the full price, compared to an average of 21% off in 2020. Read more: Predictions 2022: Ecommerce everywhere. Ecommerce was a major disrupter in the retail industry before the pandemic. Online shoppers were ready to buy despite seeing fewer discounts.

eCommerce 111

eCommerce Spending Order Pricing 111

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Guest post by Brian Mechem.

Marketing AI 200

Marketing AI Enterprise Management eCommerce Work Management 200

Navigate the Channel

NOVEMBER 15, 2022

We may all be aware that eCommerce boomed during COVID. Although some forecasts don’t support continued rapid and expansive growth in ecommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the e-commerce market has plenty of room to grow and could increase from $3.3 A lot of stuff.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Martech

DECEMBER 28, 2022

As part of this, we’ll see retailers moving to take a headless approach to commerce, to offer shopping experiences beyond the limitations of their traditional ecommerce platforms.”. For example, consumers will be able to make purchases while on Instagram or while cycling on their Peloton — all without being redirected to an ecommerce site.

eCommerce 107

eCommerce CMS Development Marketing AI SMS 107

ClickZ

DECEMBER 14, 2020

30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation. Image Source: TechCrunch.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

ClickZ

APRIL 14, 2020

30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. . PTG’s eBook lists several features that the top three ecommerce platforms provide retailers to improve shopper experience.

eCommerce 141

eCommerce Features Merchandising Paid Search Agency 141

Salesforce Marketing Cloud

JANUARY 11, 2024

And that’s where an ecommerce strategy comes in. Your ecommerce strategy is your roadmap to success. Here’s how to develop a customer-first ecommerce strategy that differentiates your brand and drives sales. What you’ll learn: What is an ecommerce strategy? Ecommerce has a lot of moving parts.

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Martech

AUGUST 10, 2022

Most (14 of 18) categories tracked by the Index saw monthly price drops. Electronics, the largest ecommerce category with 18.6% share of spend in 2021, had the second biggest category price drop, down 9.3% Computers lead all categories with a 10.2% This is the first notable YoY decrease for the category.

Pricing 98

Pricing Price eCommerce Newsletter 98

Marketing Insider Group

MAY 12, 2020

S’well is operating in a particularly competitive product category—trendy, reusable water containers. Try to focus in on one category when thinking about the stories you collect and share through your content (example: adventure, wellness, love, kindness, etc.). S’well is Supporting Causes & Building Partnerships. Over to You.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Conductor

DECEMBER 21, 2021

With millions of consumers worldwide now shopping online first, the stakes have never been higher for eCommerce retailers. The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. trillion in 2020. trillion in 2020.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

SEMrush

DECEMBER 17, 2021

We added the product’s category name to the title of product pages on an ecommerce site. Check out the result of this SEO split test.

SEO 116

SEO Ads Product eCommerce 116

Sprout Social

AUGUST 18, 2022

To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. This guide will cover: Twitter ecommerce features you need to know. 4 tips for getting started with Twitter ecommerce. Twitter ecommerce features you need to know. Twitter ecommerce features you need to know.

eCommerce 113

eCommerce Twitter Ideal Customer Profiles Broadcasting 113

Conductor

MARCH 29, 2022

The COVID-19 pandemic provided a decisive push towards eCommerce adoption. And the eCommerce industry added $219B in sales in 2020 alone. And the eCommerce industry added $219B in sales in 2020 alone. In such a competitive environment, a robust eCommerce SEO strategy is key. eCommerce Traffic Trends: The End of the Boom?

eCommerce 115

eCommerce Paid Content Features Trends 115

chiefmartech

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. These are just a representative sample — and worth noting that many vendors in the space span multiple categories. Collectively, they had estimated combined revenues of $3.9

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

seo.co

DECEMBER 13, 2021

These techniques can be used in eCommerce optimization by adding links and buttons on conversion pages and checkout pages. This guide will teach you all you need to know about how to upsell and cross-sell eCommerce products. What is Upselling in eCommerce? What is Cross-Selling in eCommerce?

Cross-Selling 105

Cross-Selling eCommerce Bundling Paid Search Agency 105

seo.co

MARCH 19, 2021

eCommerce is a great way to capitalize on the online shopping market and provides an additional revenue stream rather than having to rely on traditional sales through brick and mortar and third-party sellers. If you’re looking for something simplistic that gets you an eCommerce set up without a lot of fuss then Squarespace is a good choice.

eCommerce 103

eCommerce Marketing Websites CMS Development Budget Programs 103

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? But, like most things in life, eCommerce personalization takes time and energy. So, in today’s post, we’re going to share 13 eCommerce personalization examples that you can learn from.

eCommerce 105

eCommerce Personalization Examples Webinar Metrics 105

SmartBrief - Marketing

SEPTEMBER 28, 2023

Struggling with declining net profits and competition from other ecommerce platforms, Alibaba, China’s ecommerce titan, strategically invested in online shopping platform Taobao and achieved significant results in the first quarter. In its initial phase, Taobao seeks to establish a user-friendly platform for all merchants.

eCommerce 52

eCommerce Marketing & Strategy Co-Registration Marketing Management 52

KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. Marketing for B2B ecommerce gets almost no attention. B2B ecommerce” barely registers compared to the volume of searches for “ecommerce.”. B2B ecommerce marketing dwarfs B2C ecommerce. trillion by 2023.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Hubspot

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. of all ecommerce purchases will be made on a mobile device.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

ClickZ

MARCH 9, 2021

It began launching new products in 2000 when it introduced the pouch category, but growth stagnated for another 15 years. The changes resonated with consumers, growing StarKist’s pouch category by 75 percent and nearly doubling household penetration. We were in a stagnating, declining category,” says Mecs. “We

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Optinmonster

JANUARY 18, 2021

Do you want deeper insights into your eCommerce performance in Google Analytics? With Google Analytics, you can enable Enhanced eCommerce tracking to get more valuable data from your online store. In this article, we’ll show you how to enable Enhanced eCommerce in Google Analytics to help optimize your store and increase revenue.

eCommerce 85

eCommerce Marketing Analytics Tools Click Rate Top of Funnel 85

Convert

DECEMBER 18, 2020

At the start of the 1980s, a husband and wife sat together at a dining room table and conceived what would be the world’s first eCommerce website. Boston Computer Exchange would be a precursor to eBay and, eventually, the massive eCommerce industry that exists today. UX Can Make or Break eCommerce Websites. eBay in 1996.

eCommerce 119

eCommerce Amazon Comparison User-Generated Content 119

Biznology

JUNE 30, 2020

The game continues to change in the eCommerce space as fraudsters get more intelligent by the day. There is a lot of risk exposure for eCommerce stores due to the impact fraud can have. Let us take a closer look at some of these fraud detection tools available in the eCommerce space. Using Machine Learning.

eCommerce 104

eCommerce Act-On Lead Scoring Lead Ranking 104

Huptech Web

MARCH 31, 2023

Table Of Contents Introduction What is eCommerce Site Search? eCommerce Site Search Statistics Site Search Best Practices FAQs – Frequently Asked Questions Conclusion Introduction As the world continues to shift towards eCommerce, online stores are becoming increasingly popular among consumers.

eCommerce 52

eCommerce Practices Customer Satisfaction Best Practices 52

Martech

OCTOBER 12, 2023

Sales during October ecommerce promotions this week held steady with last year’s pre-holiday boost. Once again, ecommerce sellers were in synch with sales created by Amazon’s Prime Big Deal Days event, held this year on October 10 and 11. General handbags (15%) and active apparel (15%) were the categories with the highest U.S.

Amazon 110

Amazon Marketing AI eCommerce Lock-In 110

Huptech Web

MARCH 16, 2023

Table Of Contents Introduction What is eCommerce Personalization? Why is Personalization the Future of eCommerce? What are the Benefits of eCommerce Personalization? With the global pandemic accelerating the shift to eCommerce, businesses face the challenge of standing out in an increasingly crowded marketplace.

eCommerce 52

eCommerce Trends Personalization Marketing AI 52

Martech

NOVEMBER 28, 2023

year-over-year, according to Adobe Analytics ecommerce data. Ecommerce prices were down 6% year-over-year in October 2023, according to the Adobe Digital Price Index, which tracks online prices in 18 categories. For Cyber Monday, solid discounts were found across major categories, Adobe Analytics found. year-over-year.

Spending 106

Spending eCommerce Merchandising Pricing 106

Optinmonster

JULY 7, 2021

These basic statistics aren’t enough for an eCommerce store. Once you enable eCommerce tracking, you’ll get valuable data on: Key Performance Indicators: This includes your eCommerce Conversion Rate, Average Order Value, Shopping Cart Abandonment, and Cost Per Acquisition. Step 4: Enable Enhanced eCommerce.

Marketing Analytics Tools 72

Marketing Analytics Tools eCommerce Analytics Google 72

Scoop.it

JANUARY 20, 2022

This post will outline the role of brand ambassadors in boosting sales and other possible advantages of investing in such collaborations for eCommerce. Five Benefits of Brand Ambassadors for eCommerce Business. How can your eCommerce website benefit from brand ambassadors and influencer marketing ?

eCommerce 84

eCommerce Brand Identity Branding Word of Mouth 84

ATAK Interactive

MAY 2, 2017

The ecommerce sales funnel begins with the initial site visit and ends when the customer makes their final payment. Each stage of the ecommerce sales funnel is either an opportunity for a customer to say goodbye to your site, or an opportunity for you to further captivate their interest and move them further along to completing checkout.

eCommerce 114

eCommerce Optimization Conversion Top of Funnel 114

Hubspot

NOVEMBER 25, 2019

Ecommerce is the ultimate optimization puzzle -- from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product. Here, let's explore what ecommerce conversion rates are, why they matter, and how to raise yours.

Conversion Rate 90

Conversion Rate eCommerce Conversion Advertising Benchmark 90

Martech

OCTOBER 5, 2023

retail sites, 100 million SKUs and 18 product categories. Adobe also released insights into the likely brand winners this season, leading product categories, discounts and the role of mobile, as well as a specific forecast for Cyber Week. Adobe Analytics bases its forecasts on data from one trillion visits to U.S. More forecasts.

Forecasting 111

Forecasting Spending eCommerce Amazon 111

Liveintent

DECEMBER 7, 2020

As more ecommerce companies invest in monetizing their emails with third-party advertisements, they’re going to have some questions: How can I maintain brand safety? This could involve blocking certain audience segments from seeing ads or blocking certain advertisers from buying space in a specific email content category.

eCommerce 104

eCommerce First-Mover Advantage Brand Identity Branding 104