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How Small Business Owners Can Find Balance in an Always-on World

Buffer

Stephen Covey, the author of The Seven Habits of Highly Effective People , created a matrix just for this purpose: Outline what is urgent and not urgent and what is important and not important. We see this every year with our State of Remote Work report.

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Best Practices for Setting Up Digital Advertising Campaigns

Choozle

Who are the people you want to reach with your message? Another important understanding is your target audiences’ buying habits and online behavior. Another important understanding is your target audiences’ buying habits and online behavior. In fact, the global digital advertising market is valued at $701.20 billion by 2026.

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How to Market Content to Baby Boomers in 2022

ClearVoice

They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches. Tons of studies observe the burgeoning online spending habits of the Baby Boomer marketing segmentation. Baby Boomer demographics: Who are boomers?

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Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now

ClickZ

30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. People are spending anything between 3 to 7 hours on social media in a day. Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well.

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This Goal-Setting Activity That Made All the Difference

Content Marketing Institute

How many people do you know that set goals for their life and career? Of that low percentage, how many of those people write those goals down? Of those people who write down their goals, how many review them on a regular basis? I’ve found that the majority of people just exist. In my experience, it’s a low percentage.

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The New Approach to Work-Life Balance

Hubspot

Here's a sample of a completed matrix, with steps to complete your own, below: Step 1: Create a list of 4-6 categories that most contribute to your satisfaction in life. I recommend using categories that are broad enough to encompass changing life phases, but narrow enough to act upon. But it's more than that.

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How the LinkedIn Algorithm Works (And How to Make it Work for You)

EveryoneSocial

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs. What is the LinkedIn Algorithm?