Litmus

JUNE 7, 2019

One of the best ways to learn from experts, though, is during a Litmus Live workshop. Over the course of four hours, our interactive workshops combine lecture, group discussion, and hands-on exercises packed with insights from top minds in email marketing. Curious what Litmus Live 2019 has in store for workshop attendees?

VALS 49

VALS Paid Search Agency Enterprise Management Email Campaigns 49

chiefmartech

FEBRUARY 5, 2018

.” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four topics: The Right Way to Buy Marketing Technology. Here are more details on each of these four workshops: The Right Way to Buy Marketing Technology.

Paid Search Agency 61

Paid Search Agency Planning Work Management Marketing Automation Services 61

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. That was very clear attending the post-event workshop on competitive intelligence. Like everything in marketing and sales, a good process and framework is key.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Martech

DECEMBER 14, 2023

Case study: Transforming martech in a fashion retail company In this illustrative case study created from real-world consulting engagements, StyleBoutique, a made-up fashion retail chain, faced challenges with a disjointed marketing technology stack, including: Ineffective email marketing. Cross-departmental workshops.

Digital Experience Platform 119

Digital Experience Platform Marketing & Strategy Business CMO 119

Anything Goes Marketing

OCTOBER 13, 2008

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). Above someone mentions a case study. PS: This case study on B2B online backs up my recommendations above.

Landing Pages 100

Landing Pages Case Study Case Studies Studies 100

B2B Marketing Traction

APRIL 14, 2011

Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I was so impressed by Chris that I arranged for him to teach a local workshop on LinkedIn and other social networks here in Los Angeles.

Case Study 100

Case Study Case Studies Linkedin Studies 100

ClearVoice

JANUARY 29, 2024

Regular cross-functional meetings and workshops Encourage ongoing dialogue and idea exchange by: Running interactive workshops Host workshops that allow your teams to collaborate on common goals or specific projects. The workshops are excellent for encouraging problem-solving and idea exchange across departments.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

MindFire

MARCH 19, 2021

This is precisely what we covered in today’s LIVE workshop, where we showed our community: SECRET #1: How a Little-known Marketing Framework Ignited New Client Revenue by 118% (Despite a Pandemic and Economic Recession). Watch the “OptiChannel Social Selling” Workshop. OptiChannel Social Slide Slides (PDF).

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First-Mover Advantage Conversion Curation Case Study 98

Content4Demand

JANUARY 26, 2022

Hands-On Workshops & Special Sessions. All-Access Passholders can attend their choice of workshops on Monday, February 28. There are seven options on the agenda so far, but of course we recommend our own Content Storytelling Workshop: Build Vibrant Narratives That Inspire Action. The workshop runs from 9:30 a.m.

Account Based Marketing 83

Account Based Marketing ABM B2B Sales Storytelling 83

Content4Demand

MAY 14, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. There are lots of reasons to attend B2B Marketing Exchange: Next-Level ABM , and of course we think our interactive storytelling workshop is one of them. Crush Engagement KPIs.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Seismic

APRIL 24, 2024

Conduct joint workshops to gather input, ensuring that the program aligns with your organization’s objectives and outcomes. Leverage various delivery methods such as live training sessions, on-demand resources, and interactive workshops to ensure your enablement content reaches every corner of your organization.

Work Management 40

Work Management Thought Leadership Advertising Benchmark Customer Satisfaction 40

B2B Marketing Exchange

JANUARY 31, 2024

#B2BMX At A Glance 9:30 AM: 6 All-Access Pass Workshops with limited seating, which include sessions such as: “Preparing For The Next Generation Of B2B Marketing-Driven Experiences” 1:00 PM: “The First Step to ABM is Activation: Building Your First Sales Activation Play,” a Campfire Session featuring Mason Cosby of Scrappy ABM 2:10 (..)

B2B 52

B2B Account Based Marketing ABM Sales Cycle 52

Martech

AUGUST 4, 2021

Soccer case study. Expand your training with a live, deep-dive workshop on agile marketing, buying technology, customer experiences, CDPs, and attribution analysis — just $149 each. Here’s a taste of what’s in store: Unlocking the value of your customer data platform. Getting started with customer journey analytics.

Case Study 113

Case Study Case Studies Account Based Marketing ABM 113

Content4Demand

FEBRUARY 19, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Our workshop session is filling up fast. Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Refresh, Renew, Remix.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Martech

OCTOBER 2, 2023

For instance, case studies and projects could include some data hygiene work. Some workshops and sessions should focus on these issues to help newer practitioners understand them. Potential solutions One solution is ensuring discipline-focused certification includes curricula related to the underlying problems that AI solves.

Automation 117

Automation Marketing AI Data Hygiene Case Studies 117

Optinmonster

APRIL 29, 2022

Request a Testimonial or Case Study. Another easy way to compliment your customers is ask them for a testimonial or case study. Learn how to write an epic case study or check out our case study library to see how it’s done. Teach a Group Workshop. Provide a Service Upgrade.

Lead Generation 99

Lead Generation Lead Ranking Generation Lead Scoring 99

BOP Design

APRIL 13, 2020

Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information. WellAware’s use of a video case study allows viewers to make an emotional connection with the brand. Embrace Video. Source: Neil Patel ). Source: Wyzowl ). Source: HubSpot ).

Design 127

Design B2B Case Study Case Studies 127

Litmus

JUNE 24, 2022

Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. Case studies. We may even surprise you with some of Litmus’ best customer case studies too. ). Insights and case studies from email marketing experts. Now’s your chance!

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

SalesIntel

APRIL 17, 2024

For example, you can send an email with tips on improving efficiency in project management, a guide to navigating regulatory changes, or a case study showcasing how a similar company overcame a common obstacle. Ultimately the goal should be to encourage them to either download eBooks, whitepaper, case studies, or schedule a demo.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. for marketing case studies featuring AI technology would only produce results prior to September 2021. For example, asking ChatGPT 3.5

Marketing AI 130

Marketing AI Generation Work Management Marketing Management 130

Exo B2B

FEBRUARY 7, 2024

The answers to these questions will help you personalize your communications (blog posts, case studies, demos, etc.) While examples of B2C influencers abound, this is not the case in B2B. This relevant content guides the buyer towards the consideration phase, where case studies and testimonials become crucial.

B2B 52

B2B Buyer Personas Work Management Case Studies 52

Content4Demand

FEBRUARY 15, 2023

Join Content4Demand content experts in a hands-on workshop to learn to cut through the content clutter with three key strategies: knowing your buyer personas, developing content specific to their buying stages and creating interactive content experiences that move them through the funnel to a purchase.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

The ROI Guy

JULY 18, 2012

Used by sales professionals and channel partners in workshops, or self-service by prospects via the web, the tool collects information about the current computing needs and then projects the TCO for the two alternatives using industry research for a company of similar type and size.

Case Study 40

Case Study Case Studies Analysis Studies 40

Pam Didner

JANUARY 26, 2020

I did a sales-enablement workshop and an account-based marketing session last year. For this year, I am invited to do a keynote and a workshop. Workshop: How to Leverage Existing Marketing Elements to Support Sales. Because I did this workshop last year, I completely ramped my workshop. I am super-excited.

B2B Marketing 61

B2B Marketing Account Based Marketing Ad Exchange Paid Search Agency 61

Martech

JUNE 3, 2022

Students also get to take master classes from top faculty at Purdue and industry experts from Facebook, work on Harvard Business Publishing case studies and access Facebook Ask Me Anything sessions in this highly interactive and comprehensive program. Course highlights. Mode of Learning: Online bootcamp. Course Duration: Six months.

Course 112

Course Paid Content Marketing Analytics Tools Work Management 112

LeanData

MAY 6, 2022

On the Summit’s opening day, LeanData co-founder & CEO Evan Liang sat down with Liz Arndt ; Senior Director, Global Inside Sales, Siemens Digital Industries Software, for the case study session, “Your Cheat Sheet for Demand Unit Transformation.” . What is the B2B Revenue Waterfall?

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

nDash

DECEMBER 23, 2021

Examples of workshops include an introduction to artificial intelligence for marketing and data literacy and visualization. With over 80 sessions targeting B2B and over 20 case studies highlighting how B2B companies deploy the latest applications, there’s something for everyone. Where: Las Vegas and Online. Where: Virtual.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Hubspot

MAY 17, 2015

You’ve sent them a range of articles, guides, and case studies. By giving a client workshop -- either pre- or post-sale -- agencies can guide clients through the mental and cultural transformation that needs to take place for inbound to be successful. The Agency Advantage of Running a Workshop.

Work Management 28

Work Management Paid Search Agency Advertising Agencies Ad Agencies 28

MindFire

JANUARY 29, 2021

What You’ll Learn In This FREE LIVE Training Workshop: SECRET #1: How An Unusual ‘OptiChannel’ Strategy Took Us From Broke to Growing In a Recession. If you’re looking for new ways to amplify your marketing and sales efforts, this workshop will reveal OptiChannel Marketing & Sales trade secrets you must learn.

Demand Generation 98

Demand Generation Training Social Networks Marketing & Strategy 98

NetLine

APRIL 23, 2024

Whether it’s the value proposition, product features, or case studies, every aspect of the sales message should resonate with the prospect’s unique needs and interests. The insights gained from intent data should be used to tailor the messaging and content of the sales outreach.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Content4Demand

JUNE 16, 2020

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. We’ve developed a brand-new series of workshops to help B2B marketers adapt to new circumstances and align with new goals. Succeed with B2B Influencer Content. Build them a net!

Account Based Marketing 52

Account Based Marketing ABM Content DemandBase 52

Salesforce Marketing Cloud

MAY 25, 2023

Based on your research, you begin to craft tailored messages and content — case studies, industry-specific guides, thought leadership articles — for key stakeholders within each target account that highlights how the project management tool addresses specific challenges. Ready, set, go-to-market!

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Heinz Marketing

OCTOBER 28, 2022

It was a great success for both workshop leaders and attendees. Follow a big task with a smaller ask such as if your lead declined a demo meeting, offer to get together with a case study to review what will answer any of their business pain points. I attended this year’s event which was held in Boston, from October 12 to 14.

Work Management 112

Work Management Marketing Management B2B Marketing Planning 112

Martech

JUNE 15, 2022

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. Measuring the effectiveness of personalization remains difficult, and despite breathless vendor case studies, many if not most pilot projects here fail to achieve meaningful ROI.

Enterprise Management 132

Enterprise Management Work Management Marketing Management Trends 132

B2B Digital Marketer

OCTOBER 26, 2023

Lack of in-depth case studies or real-world examples. Use cross-departmental workshops or regular meetings to maintain alignment. Use their testimonials and case studies to build credibility and attract new users. Practical strategies for breaking down silos and improving the customer experience.

Design 52

Design Customer Satisfaction Case Studies Amazon 52

markempa

JUNE 11, 2012

Tweet I just arrived at the Pre- Optimization Summit workshop in Denver and caught the end of Dr. Flint McGlaughlin’s Value Proposition Session. In the case study, Dr. McGlaughlin revealed how one company clarified the value proposition of a landing page for a 201% increase in captured leads. The first principle Dr.

Lead Capture 120

Lead Capture Lead Scoring Lead Ranking Optimization 120

Heinz Marketing

JUNE 21, 2023

Start with powerful case studies. Bolster this strategy with informative webinars or workshops, helping your customers delve deeper into your services, industry trends, and skills that could benefit them. To convey this value effectively and compellingly to your customers.

B2B Marketing 99

B2B Marketing B2B Advertising Agencies Paid Search Agency 99