Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Sprout Social

NOVEMBER 1, 2023

We also shared four takeaways from the workshop to encourage people to attend the next session: View this post on Instagram A post shared by Sprout Social (@sproutsocial) 4. We outline the specific tools and features the team uses, all the while sprinkling in elements of storytelling.

Campaigns 90

Campaigns Work Management Content Transparency 90

EveryoneSocial

APRIL 14, 2020

A brand is ultimately a narrative, and driving this ongoing story is the company comprised of storytelling humans. All of these storytellers’ content and social posts connect with audiences differently than content from branded accounts would, even if the branded accounts try to superficially personalize the content experience.

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. the developer audience using augmented reality.

Marketing AI 78

Marketing AI Advertising Agencies Planning Broadcasting 78

Heinz Marketing

OCTOBER 28, 2022

It was a great success for both workshop leaders and attendees. Follow a big task with a smaller ask such as if your lead declined a demo meeting, offer to get together with a case study to review what will answer any of their business pain points. I attended this year’s event which was held in Boston, from October 12 to 14.

Work Management 112

Work Management Marketing Management B2B Marketing Planning 112

Tomorrow People

AUGUST 5, 2021

Engaging storytelling through video. We worked with their network of branded workshops to produce a series of video case studies across Europe, spotlighting local businesses and their partnership with Castrol. Video provides the ideal medium to highlight the many people and stories that make the Castrol brand what it is.

Thought Leadership 31

Thought Leadership Marketing & Strategy Paper Content 31

ClearVoice

APRIL 23, 2020

Top content writers understand the target audience they’re writing for, have strong research skills and love to incorporate storytelling into their pieces to captivate their audiences, according to SEMRush. Case studies. Example 1: Woobox case study. Sign up for a workshop. And their key resource?

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. the developer audience using augmented reality.

Marketing AI 73

Marketing AI Advertising Agencies Planning Broadcasting 73

markempa

AUGUST 1, 2017

A study by Sales Benchmark Index of 1,100 of B2B sales forces came back in 2008 and they found in their case study base that 13% of the salespeople brought in 87% of that revenue. My philosophy has always been: we’re trying to facilitate the buying. What happens is we create a little story in their brain.

Sales Qualified Leads 324

Sales Qualified Leads Peer-to-peer Buyer Personas Work Management 324

EveryoneSocial

DECEMBER 8, 2020

Storytelling, writing, public speaking, and organization are just some of the elements that are practiced when devoting time to a personal brand. Grab your case study. Get your case study. Provide training and workshops on social and personal brand building. Stronger employee skill-sets.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

B2BMarketing.net

NOVEMBER 6, 2023

Workshop: ABM in the context of an account-based growth strategy Joanna Moss from Salesforce and Bev Burgess led this exciting session by examining why an account-based growth strategy is imperative to businesses. MOI Global’s Julie Wisdom and Phoebe Jackson did just that in their engaging session on getting your marketing into the red zone.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Marketing Insider Group

JANUARY 6, 2020

Speakers and workshop leaders will travel from all over Europe and the rest of the world to deliver insights into analytics software, privacy, data visualization, personalization, event-driven analytics, A/B testing and more. The hands-on workshops and training courses cover subjects including analytics, PPC, and conversion rate optimization.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Canadian Marketing Association

MARCH 31, 2016

An insightful case study was shared at the conference by Jose Ribau, Senior Vice-President & Chief Data Officer, CIBC on the topic of "Amplifying Vision with Insights." This case study answered the following questions for B2B marketers: What was behind the CIBC brand re-launch that B2B marketers can leverage?

Research 48

Research B2B Marketing Campaigns B2B 48

BDB

AUGUST 19, 2022

With the aim of bringing our new brand narrative to life and embedding it into our organisational culture, we hosted a full day, strategic workshop with the whole team to collectively brainstorm new ways to transform our brand and put impact at the heart of the employee experience.

Marketing & Strategy 26

Marketing & Strategy Business Storytelling Case Study 26

Exo B2B

FEBRUARY 22, 2018

The Content, again, an extensive list, includes: The workshops : Video Marketing Makeover – Transforming boring case studies and testimonials into stories that inspire action. Agency Workshop: A New Approach to New Business. Visual Storytelling. In fact, the list is too long! Check it out here. Interactive Content.

Marketing AI 40

Marketing AI Conference B2B Marketing Trends 40

Marketing Insider Group

NOVEMBER 15, 2022

Throughout the event, from a pre-conference workshop on Thought Leadership to keynotes and breakouts/workshops, I was struck by one over-arching concept: next-generation convergence. Storytelling and human connections are key to showcase empathy and building a genuine, lasting customer connection.

B2B Thought Leadership 240

B2B Thought Leadership B2B Marketing Planning Top of Funnel 240

Convert

JANUARY 30, 2023

Created templates based on the mindsets and case studies he came across. Leaders = Storytellers: Securing Buy-in A leader should be a good storyteller. As you go up the career ladder, you become a storyteller and you need to understand what stories C-suite tells its teams to motivate them.

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Kapost

AUGUST 16, 2016

Is the consulting done on the phone, in workshops, on webinars? MG: We try to get onsite for a workshop with every one of our customers. For a typical enterprise customer, we’ll have a few workshops: configuration, asset migration and activation. Similar to our customers and our friends in marketing, we are storytellers.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Software 48

Heinz Marketing

FEBRUARY 24, 2020

I’ve never studied journalism, but I have studied writing and literature and the art of storytelling in school, and then in lots of writing workshops, creative writing workshops. So I studied English literature at the University of Virginia. And I’d put you in that category too.

Top of Funnel 66

Top of Funnel Cross-Selling Custom Publishing B2B Thought Leadership 66

Hubspot

OCTOBER 3, 2019

This event focuses on real-world case studies and bringing actionable takeaways from every session. There are over 100 sessions, workshops, and keynotes to attend during the weekend. Below is an example of a case study breakout session. PR News Crisis and Measurement Summit. Dates: February 25-26, 2020.

PR 14

PR Conference Public Relations Peer-to-peer 14

ClearVoice

JULY 26, 2023

We’ll hone in on strategies like: Storytelling Thought leadership Case studies and success stories Top content marketing strategies for AI and machine learning startups AI and ML startups — and other organizations in the tech and SaaS industry — can benefit from the following content marketing techniques to grow their business.

Marketing AI 97

Marketing AI Startups Webinar Metrics Marketing & Strategy 97

Optinmonster

MARCH 13, 2024

The key differentiator is visual storytelling. Use a character in your video to make your storytelling more effective. This short video ad from Barbie uses storytelling to enforce that the viewer ‘Can Be Anything.’ Use Multiple Tactics to Get Leads Generating quality leads is the #1 priority for most small business owners.

Paid Content 130

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 130

Buzz Marketing for Technology

JULY 24, 2008

Case study archive. PKM is part of it, along with culture change, reward systems, storytelling techniques and so on.? t run another workshop because if their people really knew their worth they would ask for more money or leave!? Case study archive. Competitive Intelligence. Communities of Practice.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Brandpoint

JUNE 7, 2018

This year featured more in-depth sessions and workshops on digital trends. Why attend: Some 200 attendees, 20 speakers, 15 industry case studies and 18 hours of networking time. Covers latest advances in augmented reality, BR and AI for storytelling and digital experiences. Location: Portland. Host: Digital Summit.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

ClearVoice

AUGUST 15, 2023

Showcasing Case Studies and Real-World Implementations Case studies and real-world implementations are instrumental in the tech and SaaS industry. Educative Content: Tutorials, Webinars, and Workshops No matter how experienced a particular developer might be, your specific project offers something new.

Wiki 52

Wiki Content Marketing Planning Content 52

Marketing Insider Group

AUGUST 29, 2023

Storytelling. Use LinkedIn Articles and Newsletters to share in-depth insights, case studies, or industry trends. Webinars and workshops. Create entertaining tutorials showcasing how to use your products or services. Interactive content. Publish content consistently. Showcase company culture. Exclusive offers.

Social Media 257

Social Media Marketing AI Trends Peer-to-peer 257

Marketing Insider Group

SEPTEMBER 5, 2023

Instead of pitching your products or services directly, you’re sharing information that helps your audience understand and solve their problems through blog posts , case studies, infographics, and other forms of content. Storytelling with data. Ask questions others aren’t asking and challenge the status quo.

Research 253

Research Content Marketing Work Management B2B Thought Leadership 253

ClearVoice

AUGUST 14, 2023

Using storytelling in cybersecurity content marketing: Storytelling can captivate an audience, evoke emotions, and make abstract concepts more tangible. Webinars and virtual events: Webinars and other online events (conferences, summits, workshops, etc.) Use this channel for promotions, exclusive content, and market updates.

Top of Funnel 52

Top of Funnel Webinar Metrics Marketing & Strategy Marketing Strategy 52

SpotMe Blog

MAY 4, 2021

Exciting content such as virtual tours and workshops are also becoming common in the digital event world. 4) Educate With Workshops and Demonstrations. Everybody values a learning opportunity, and workshops and demonstrations lend themselves perfectly to a virtual or hybrid world. Virtual conferences are a type of virtual event.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Content4Demand

MARCH 21, 2023

At the recent B2BMX event in Scottsdale , my colleague Lori Culliton and I presented a workshop entitled, “Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content.” That’s why case studies, which are essentially third-party testimonials – are so powerful here.

Lead Scoring 81

Lead Scoring Lead Ranking Ad Exchange Multi-Channel 81

Brandpoint

JUNE 19, 2023

Visual Storytelling: Utilize visual content such as infographics, images and videos to tell a captivating story about the value and impact of the products or services. Visual storytelling can effectively engage and resonate with the target audience, highlighting the practical applications and benefits.

Work Management 62

Work Management Paid Search Agency Marketing Management Planning 62

Golden Spiral

FEBRUARY 12, 2019

John Farkas, Founder, CEO and Chief Storyteller at Golden Spiral, often says, “If you don’t differentiate yourself, you will just create more noise in the market. That’s why we usually take our clients on an off-site workshop to do some strategic soul searching.

Trends 89

Trends B2B Marketing Planning Paid Search Agency 89

Single Grain

DECEMBER 29, 2020

They also help marketing and growth leaders be more effective with their workshop and training. Their site's Resource Library offers not only free tools, live Q&As and expert interviews with world-class SaaS leaders (including several people on this list), but they also run workshops to help marketers be more effective.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Webbiquity

MAY 23, 2017

The catchy graphics and simple storytelling technique, focused on how the tool helps in solving a problem rather than listing out product features, is perfect for grabbing audience attention. There are more case studies and whitepapers out there than there is time to read them. million likes across the photos.

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257

Content Standard

FEBRUARY 29, 2016

Last month, the Content Standard shed its “just another content marketing blog” persona and evolved into a digital publication focused on the theory and practice of marketing, creativity, and storytelling. 2: What Brands Need to Know About Interactive Storytelling in 2016” and “Trend No. The Content Standard 2.1

Top of Funnel 40

Top of Funnel Planning Content Marketing Content 40

Content Standard

FEBRUARY 29, 2016

Last month, the Content Standard shed its “just another content marketing blog” persona and evolved into a digital publication focused on the theory and practice of marketing, creativity, and storytelling. 2: What Brands Need to Know About Interactive Storytelling in 2016” and “Trend No. The Content Standard 2.1

Top of Funnel 40

Top of Funnel Planning Content Marketing Enterprise Management 40

Conductor

NOVEMBER 11, 2019

We curate a full agenda of sessions hosted by industry leaders, as well as non-traditional networking experiences, like fitness classes and mindfulness workshops. Case studies, a-list speakers, and facilitated networking opportunities guarantee that attendees will walk away with fresh insights on the customer experience.

Conference 60

Conference Demand Generation Agencies Advertising Agencies Paid Search Agency 60