Optinmonster

APRIL 29, 2022

Are you tired of the same boring lead generation strategies? In this article, we will show you new creative lead generation strategies that are actually fun for you and your customers. Likewise, if you optimize your Conversion strategies but neglect Awareness and Evaluation, you won’t have any leads to convert at all.

Lead Generation 98

Lead Generation Lead Ranking Generation Lead Scoring 98

NetLine

APRIL 23, 2024

Criteria like content engagement, webinar registrations, and search queries can be vital indicators of a prospect’s position in the buyer journey. Whether it’s the value proposition, product features, or case studies, every aspect of the sales message should resonate with the prospect’s unique needs and interests.

Intent Data 59

Intent Data Top of Funnel Intent Outreach 59

Salesforce Marketing Cloud

MAY 25, 2023

In fact, 89% of B2B marketers use an ABM strategy right now. By combining the two strategies, your marketing will span the entire customer journey. In addition, you use the data to build nurture campaigns — webinars, workshops, or exclusive events — that deepen your relationship and position your company as a trusted partner.

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

Content4Demand

JUNE 16, 2020

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. We’ve developed a brand-new series of workshops to help B2B marketers adapt to new circumstances and align with new goals. Succeed with B2B Influencer Content. Build them a net!

Account Based Marketing 52

Account Based Marketing ABM Content DemandBase 52

Martech

SEPTEMBER 11, 2023

I attended an amazing workshop over the weekend on AI and the future of creativity and once again had a “‘HOLY SH*T’ “holy sh*t” AI moment. for marketing case studies featuring AI technology would only produce results prior to September 2021. For example, asking ChatGPT 3.5

Marketing AI 129

Marketing AI Generation Work Management Marketing Management 129

ANNUITAS

JANUARY 28, 2014

However, when you look at what return marketers are getting from their spend, the numbers are bleak – only 42% of respondents said their marketing campaigns were very effective or effective, while only 44% claim to have a documented content strategy. There are two main reasons for this: 1.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing & Strategy 100

Heinz Marketing

JUNE 21, 2023

So, for all you B2B marketers and leaders out there, here are 4 key strategies to shift your focus toward while navigating this journey. Start with powerful case studies. From the rapid pace of technology to unexpected events like the pandemic, the challenge of customer retention is real and it’s tough.

B2B Marketing 102

B2B Marketing B2B Advertising Agencies Paid Search Agency 102

Sword and the Script | B2B

JUNE 15, 2021

A few years back I was at a workshop at a conference for legal technology. During a debate, one prominent CIO from one of the most prestigious law firms on Wall Street was in the audience. Go to the sessions and workshops where customers or prospective customers are presenting. Really dive into industry surveys.

Contact Marketing 78

Contact Marketing Customer Surveys Contacts B2B Marketing 78

Optinmonster

JANUARY 19, 2023

You may consider offering online courses, webinars, individual or group coaching, gated blog posts , downloads, podcasts and more in your membership. More interactive content like webinars and coaching might be better off as live events, while evergreen digital products like courses and downloads can be on-demand.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Fortunately, a game-changing tool is transforming how businesses approach their marketing and sales strategies – intent data. Intent data adds efficiency to your sales pipeline.

Top of Funnel 71

Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

ClearVoice

AUGUST 14, 2023

Traditional vs. modern recruitment strategies Traditionally, talent acquisition primarily revolved around job listings and recruitment agencies. You can paint a more comprehensive picture of what it’s like to work with your company through blog posts, articles, case studies , and even videos featuring your teams.

Work Management 52

Work Management Marketing Management Software Content Marketing 52

nDash

DECEMBER 23, 2021

Social Media Strategies Summit. Examples of workshops include an introduction to artificial intelligence for marketing and data literacy and visualization. This year’s event includes five tracks, including Content2Conversion, Demand Gen Summit, ABM in Action Live, Sales Impact Summit, and Go-To-Market Strategy.

Marketing AI 52

Marketing AI Enterprise Management Content Marketing Gartner 52

Zoominfo

JANUARY 29, 2018

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%). Continue reading. 7 Professional Events We’re Looking Forward to in 2018.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Vision6

DECEMBER 17, 2023

We’ll be running through why lead generation is vital to any marketing campaigns, but most importantly we’ll explore lead generating strategies that target quality over quantity. Companies that have an effective lead nurturing strategy generate 50% more sales-ready leads, and they do it for 33% less of the cost.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

MindFire

JANUARY 29, 2021

What You’ll Learn In This FREE LIVE Training Workshop: SECRET #1: How An Unusual ‘OptiChannel’ Strategy Took Us From Broke to Growing In a Recession. If you’re looking for new ways to amplify your marketing and sales efforts, this workshop will reveal OptiChannel Marketing & Sales trade secrets you must learn.

Demand Generation 98

Demand Generation Training Social Networks Marketing & Strategy 98

Content4Demand

JANUARY 3, 2019

Marketers from digital marketing, demand generation, content marketing, and more will gather for tactical workshops, actionable learning and conversation on how they’re creating—and owning—the content experience. Webinar World. Dates: March 11-13. Location: San Francisco, CA. Modern Customer Experience. Dates: March 19-21.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

Marketing Insider Group

JULY 28, 2020

Provide with sales with contextual content and commercial insights and a strategy on how to use the content to nurture relationships and transition buyers. Most of the people downloading white papers, registering for webinars, and giving their names and emails for other offerings are mostly at the operational level.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Kapost

FEBRUARY 6, 2017

Why is that some content marketing strategies are more effective than others? Here are three tactics to make your content marketing strategy more cost-effective, impactful, and valuable to your readers. The ebook became a blueprint for an in-person workshop and online webinar. The answer comes down to simple mechanics.

Tactics 48

Tactics Marketing Management Content Marketing Planning 48

Hubspot

JUNE 8, 2020

Case studies. For example, if you have case studies featuring a few key customers, recycle the customer quotes and feature them in e-books, product brochures, and webinars. For example, let’s say your team has developed a highly effective email sequence that shares case studies, sales guides, and product demos.

Work Management 71

Work Management Marketing Management Case Studies Case Study 71

Kapost

AUGUST 16, 2016

She adds, “Did you know it also comes with implementation strategy?”. They oftentimes need consulting around their strategy and process before we plug things into the actual platform. Is the consulting done on the phone, in workshops, on webinars? MG: We try to get onsite for a workshop with every one of our customers.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Software 48

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape. ABM helps organizations focus on their top priority accounts without wasting any marketing spend, leading to higher return on investment in marketing efforts.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Optinmonster

FEBRUARY 6, 2023

Digital products are a useful lead generation strategy for service-based businesses. Customers who buy the template are most likely planning a wedding, and thus the target audience for the wedding planner’s services. Online Courses E-learning courses, workshops, and webinars are a highly profitable type of digital product.

Examples 90

Examples Product Work Management Marketing Management 90

Biznology

MAY 29, 2013

What website strategies should you pursue for business marketing? Not only will you advance your business goals with these strategies, you’ll also improve your SEO findability. By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Optinmonster

APRIL 6, 2023

133 Email CTA Examples That Convert Like Crazy Increase Conversions by Improving Email CTAs What’s a CTA in Email Marketing? Typically, email CTAs are designed to be eye-catching, appealing, and hard to miss. Read our case study on How Escola EDTI Increased Conversions by 500% Using Split Testing.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Outreach

DECEMBER 19, 2017

A destination, workshop, resource, and community that helps anyone reach the peak of performance. You’ll see real-world stories, one-on-one interviews, and proven case studies from folks who have found success with Outreach, along with strategies you can apply to advance your own career. Peer Advice. Knowledge Bombs.

Outreach 71

Outreach Communities Peer-to-peer Thought Leadership 71

Content4Demand

JUNE 9, 2020

If you’re doing a traditional fireside chat, Q&A or webinar, try to prep a few key slides and talking points, but video is encouraged and a more relaxed, conversational and human approach is critical. Register for our upcoming case-study webcast to see how they did it. And, at the end of the day, goals still need to be met.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

ConvertKit

APRIL 21, 2019

So how do we go about building more value into our email marketing strategy? A good place to start is by thinking about how you can provide value before someone becomes an email subscriber. You’ll need to heighten the engagement of your email list to calculate the ROI of your email marketing efforts. Case Study.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

ConvertKit

APRIL 21, 2019

So how do we go about building more value into our email marketing strategy? A good place to start is by thinking about how you can provide value before someone becomes an email subscriber. You’ll need to heighten the engagement of your email list to calculate the ROI of your email marketing efforts. Case Study.

Lead Scoring 74

Lead Scoring Lead Ranking Leads Lead 74

Terminus

OCTOBER 29, 2021

Organizations report, on average, a 48 percent higher win rate from their account-based efforts, and create opportunities in 21 percent of target accounts (TOPO) In a study released by the ABM Leadership Alliance, companies that implemented account-based strategies saw an increase of 171 percent in their average contract value (ACV).

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

ClearVoice

APRIL 23, 2020

Case studies. Webinar scripts. Example 1: Woobox case study. Social promotion app Woobox offers a handful of case studies on their website to entice marketers to pull the trigger and give their service a try. Sign up for a workshop. Buyer personas. Newsletters. News releases. Testimonials.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

MindFire

DECEMBER 11, 2020

Join David Rosendahl (President) and Mackenzi Leinders (Director of Demand Generation and Sales), as they show you: SECRET #1: How An Unusual ‘OptiChannel’ Strategy Took Us From Broke to Growing In a Recession. Would you watch? SECRET #2: How I’m Convinced Anybody Can Copy What We’re Doing — Once You Understand *This* Unlock.

Demand Generation 52

Demand Generation Training Social Networks Network Marketing 52

Terminus

MARCH 30, 2017

The problem with many account-based marketing (ABM) strategies is a lack of variation in content to actually engage the right audience. Before we can implement a successful content strategy at our organization, we need to have the infrastructure to align our content marketing efforts with the overall goals of the business.

Top of Funnel 34

Top of Funnel Account Based Marketing ABM Webinar Metrics 34

ClearVoice

JANUARY 29, 2024

LEGO Ideas has several key elements: Users showcasing their creativity Online promotion to gain support for ideas Public voting to gauge user preferences LEGO integrating user-generated content (UGC) into its marketing and product development strategies No wonder LEGO is such a household name.

Webinar Metrics 69

Webinar Metrics Ad Building Marketing & Strategy Content 69

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email? How can you leverage events? What can you do online?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. A content marketing strategy is the roadmap for all your content efforts. A content marketing strategy is the roadmap for all your content efforts. Image: CMI.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324

The ROI Guy

SEPTEMBER 15, 2011

Alinean Success Workshops help map and track these metrics for you, proactively on initial launch, and every 6-12 months depending on your requirements, tracking success and driving necessary improvements.

Tools 40

Tools Case Studies Training Best Practices 40