Content4Demand

AUGUST 6, 2019

Content marketing for partners is a big priority for brands with indirect sales models, and one of their biggest challenges. Here are three strategies and lots of tactics to help you create the content and campaigns that will make your partners sales and marketing superstars. Here are three proven tactics to help make it happen.

Advertising Agencies 41

Advertising Agencies Advertising Channels Webcast Marketing & Strategy 41

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Other channels have not closed yet. Radio was not replaced by the television.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Unfortunately, if you have a lot of content this can be tedious process. How do you build your library of relevant lead nurturing content?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Sales Engine

JANUARY 25, 2016

For most companies, it likely started with marketing automation software, a website makeover, Search Engine Optimization, Pay-per-click advertising, and Customer Relationship Management software. Most of us remember a day when sales reps used to be able to generate their own leads. Well, let’s go back in time a bit.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Zoominfo

JANUARY 29, 2018

As a team manager or executive, it can be difficult to justify this expense. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Adobe Experience Cloud Blog

APRIL 10, 2017

Author: Amy McCarthy Throughout the many, many years of working in different aspects of channel management through value-added resellers (VARs), channel partners, or original equipment manufacturer (OEM) partners, I’ve learned firsthand how powerful partnerships can be. Technology partners are an integral part of the software world.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

Content4Demand

OCTOBER 13, 2020

Suggestion: Sales enablement on the go, with an adaptive presentation that can be customized based on menu navigation. Every process, service or product can be depicted in interactive diagrams, but this isn’t the same as boiling down a big idea into a list of bullet points. Suggestion: Always include diagrams.

Peer-to-peer 77

Peer-to-peer Webcast Multi-Channel Case Study 77

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. For optimal results, we suggest starting this process three to four weeks out.

Trade Show 100

Trade Show Planning Zoominfo Paid Search Agency 100

KoMarketing Associates

MAY 1, 2013

Report results and analysis indicate several key insights, including the percentage of software marketers using content marketing, the number of tactics they are using to execute their campaigns, the frequency with which they are using such tactics, and much more. Webinars/webcasts (88%). Case studies (86%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Webbiquity

JUNE 16, 2015

Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. Only about half of marketers try to connect content to sales. Because with the exception of direct response (a small part of content marketing), content supports sales rather than driving them directly. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

NuSpark Consulting

JULY 15, 2011

There’s more to the proposal than this, but the basics of a lead management plan is in place. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Increase sales. In essence, this is what we do. Introduction.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

There’s more to the proposal than this, but the basics of a lead management plan is in place. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. Increase sales. In essence, this is what we do. Introduction.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

WriteSpark

FEBRUARY 18, 2009

Case Studies. Sales Materials. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process.   Forrester Research: Download slides and listen to the webcast about this survey.  Case Study Writer. Content Marketing.

Social Media 120

Social Media Media Forrester Copywriting 120

Smashmouth Marketing

SEPTEMBER 23, 2009

kimalbee : Look at the big pic 4 success - metrics: # visits > #leads - initial > #leads - more info > #sales-ready leads > Sales closed #sherpab2b09 viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive. sherpab2b09 andrewspoeth : Picture of today's crazy, complex sales funnel according to Forrester.

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Smashmouth Marketing

SEPTEMBER 23, 2009

kimalbee : Look at the big pic 4 success - metrics: # visits > #leads - initial > #leads - more info > #sales-ready leads > Sales closed #sherpab2b09. BabcockJenkins : RT @viewstream : #sherpab2b09 @juliewisdom Top 4 Content Mediums For B2B: 1: video, 2: white papers, 3: ondemand webcasts, 4: case studies.

Webcast 100

Webcast SMB Lead Scoring Lead Ranking 100

Content4Demand

JUNE 9, 2020

While uncertainty and volatility ty pically lead to inaction, B2B marketing and sales professionals have really stepped up their game, focusing first and foremost on connecting with their clients, partners and peers. Due to the overwhelming number of event cancellations, teams have had to fill a hefty hole … and quickly.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

Content4Demand

SEPTEMBER 5, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. The Law of the One-Night Stand” suggests that we stop doing the walk of shame away from a closed sale and on to the next one. By Holly Celeste Fisk, Marketing. Killer Content.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

Content4Demand

OCTOBER 3, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Joe Chernov , VP of Marketing at Pendo , says the role has become “a blend of marketing, customer success, sales – with a bit of CEO-whisperer thrown in. Get Ready for 2020.

Marketing Analytics Tools 40

Marketing Analytics Tools Account Based Marketing ABM Content 40

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. In marketing, the action or process of identifying and cultivating potential customers for a business’ product or services is termed lead generation.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

markempa

NOVEMBER 17, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If youre supporting multiple sales channels with lead generation, youll probably like this case study by MarketingSherpa.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

Buzz Marketing for Technology

JUNE 27, 2008

Webcasts |. VMware, MS Battle Over Virtualization Management. Space Management. Inventory Management. Document Management. Time Management. Project Management. Risk Management. Knowledge Management. Process Improvement. Change Management. Portfolio Management.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Content4Demand

DECEMBER 12, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Demand Gen Report’s special report on intent data shares expert insights from analysts and practitioners, highlighting what’s working (and what’s not) in B2B marketing and sales.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

markempa

JUNE 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Buzz Marketing for Technology

JUNE 27, 2008

“Combining massive quantities of data, insights into human psychology, and machine learning can help manage surprising events, says Eric Horvitz.&# Sponsored White Papers, Webcasts, and Downloads. Case Study: Papa Johns Pizza Company Slices Travel Costs with GoToMeeting Corporate Citrix Online. Managing Lunix.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. Tap into the resources in the Data section of the Knowledge Bank to get the biggest bang from your data buck.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Anything Goes Marketing

DECEMBER 3, 2006

It really works and I come away from the podcast with some better insight into the sales and marketing process. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. For your next case study, consider doing both a written and oral format.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

NetLine

APRIL 11, 2023

This case study featuring our client Mercer US Health is a perfect example of this.) As our President, Werner Mansfeld likes to say, the timing element is often forgotten in the sales process. Now, onto the good stuff.

Demand 52

Demand B2B Webinar Metrics Intent 52

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. That’s a good thing - but as many of us know – generating a ton of clicks/visitors does not mean that more sales leads will follow.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

Online Marketing Institute

DECEMBER 6, 2011

Case Studies. On average, B2B marketers employ eight different content marketing tactics to achieve their goals. Increased adoption rate for some tactics. But, there are a number of tactics that are seeing an increased adoption rate: Blogs (27% increase). Case studies: 32% increase. SocialTract.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

ActiveDEMAND

JANUARY 2, 2020

Tight integration with marketing and sales platforms helps automate more processes and better align companies so we connected with a ton of platforms that our customers love. We started a monthly series of CEO chat webcasts that go over new features. New Integrations. What’s Coming up for 2020?

Features 12

Features Paid Search Agency Webcast Marketing Automation Services 12

markempa

FEBRUARY 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This new case study by MarketingSherpa demonstrates the practical application of the halo effect.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research 40

Research Marketing Management Media Planning 40

Anything Goes Marketing

OCTOBER 8, 2007

StubHub can then evaluate which search engines and keywords resulted in the most sales and invest appropriately. The technology to capture the query string data so that it can be reported on Closed Loop Marketing, Query Strings, B2B, and Your CRM With B2B, many sales cycles are prolonged and may take weeks or months before a deal is closed.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

markempa

FEBRUARY 9, 2015

Unfortunately, if you have a lot of content this can be tedious process, but trust me, it’s worth it. Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Inbox Insight

MAY 7, 2024

These ideas can be seamlessly incorporated into your marketing efforts, empowering you to accelerate your B2B sales and achieve rapid growth. Statistically, 50% of marketers who employ lead magnets report higher conversion rates , highlighting the importance of these tools for optimizing the sales funnel.

Lead Gen 52

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 52

Hubspot

MARCH 16, 2012

For every product for sale on most ecommerce sites, there's a product description section underneath that's all too often left blank or filled with generic (or worse, duplicate) content from the manufacturer. Do you have an arsenal of multimedia content, like podcasts, webcasts, and videos? Reviews, Testimonials, & Case Studies.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28