Oktopost

NOVEMBER 12, 2020

To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action.

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

SmartBug Media

AUGUST 14, 2020

This applies to all business-to-business verticals. For software companies, here are a couple of nudges your product team can engineer into the experience: Tooltips or grayed-out features within the product can signal to prospects that there is additional functionality at different tiers. Start with Segmentation. Leverage Social Proof.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

Televerde

JANUARY 11, 2021

Consider approaching your product in a different light, highlighting features and benefits you haven’t covered yet. Include pain points and verticals as categories on your menu to bring back lost leads. Make sure you’re investing in the types of content your leads want like product comparisons, case studies, and peer reviews.

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Martech

NOVEMBER 6, 2023

Move into verticals. Refine your value proposition : Rather than offering generic feature lists, tailor your message to address the prospect’s specific needs. Furthermore, industry-specific case studies integrated into our follow-up strategy boosted our response rate from 6% to 9%. Build a credible brand.

Outreach 120

Outreach Email Marketing Optimization Lead Scoring 120

Content4Demand

FEBRUARY 19, 2021

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Refresh, Renew, Remix. The session starts at 2:15 p.m. B2BMX Podcast.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

nDash

NOVEMBER 10, 2021

She’s ready to tackle your blog posts, white papers, case studies, press releases, web copy, landing pages, email series, sales collateral, ebooks, and more. Colleen, recently featured as part of a new writer spotlight , has 25+ years of experience writing for agencies, small firms and large Fortune 500 companies.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

SmartBug Media

JUNE 25, 2020

The details and benefits of a new product, feature set, or service being complex or difficult to describe. Bring in 7 new customers per quarter from a specific vertical. Wow factor features/offerings. Relevant case study or use case details. Use phrases like “top features,” “pricing,” “customer stats.”.

Template 103

Template Case Studies Case Study Stats 103

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. the developer audience using augmented reality.

Marketing AI 75

Marketing AI Advertising Agencies Planning Broadcasting 75

ClearVoice

MARCH 17, 2020

Before you proceed with the third content level in our brand hierarchy, we invite you to read up on core content (#1) and vertical content (#2). Content hubs are the third level in the top tier of a content hierarchy, following behind vertical content (#2) and core content (#1). Skyscraper. Foundational. Analyze and refine.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

6sense

DECEMBER 16, 2021

They’re also more likely to adopt new features or solutions if they’re already a customer. And you can offer personalized, curated selections of content (such as landing pages that present curated videos, blog posts, case studies, and more based on persona, industry, etc.). Or you can do both.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

ClearVoice

APRIL 28, 2020

Furthermore, product descriptions directly support vertical content (#2), the content level just underneath core content. Again, verticals might change as the organization changes, but not nearly at the same frequency as product descriptions. Skyscraper. Foundational. These rich resources are frequently forgotten.).

Top of Funnel 69

Top of Funnel Content Marketing Content Work Management 69

Hubspot

NOVEMBER 28, 2023

Marketing might create a datasheet highlighting product features, benefits, and USPs. Case studies. While marketing compiles success stories, sales teams provide real anecdotes and feedback from clients, which makes the case study more authentic and compelling.

Sales Management 71

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 71

Moz

NOVEMBER 13, 2018

As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features. They’ve been doing that for years.

SERP 53

SERP Paid Content Traffic Features 53

Contently

MAY 4, 2023

Along the dimension of originality of ideas (the vertical axis), you have the cover performer in the low originality-to-low-collaboration quadrant, and the solo artist in the high originality-to-low collaboration quadrant. Can you leverage your band-member SME as a moderator for a podcast or webinar event featuring more iconoclastic guests?

SME 143

SME Work Management Tips Content 143

ClickZ

NOVEMBER 22, 2019

Case study. Aivo’s chatbot comes packed with loads of features in the hood. Case studies. Flow XO has two products – Flow XO for Chat which is a feature-rich chatbot builder and Flow XO for Workflow which is created using powerful workflows that can be customized as per your business model and process.

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

Martech

FEBRUARY 3, 2023

Highlighting a strong focus on industry and business case uses for immersive such as healthcare, architecture and construction, prior years have included tracks dedicated to cross-vertical topics such as marketing, sales, infrastructure, 5G, storytelling, perception, and IoT. the developer audience using augmented reality.

Marketing AI 81

Marketing AI Advertising Agencies Planning Broadcasting 81

Martech Advisor

MARCH 9, 2020

Machine learning models factor in thousands of different features and the interactions between them, continuously improving themselves so they can perform optimally based on the most updated data. The result is a much more detailed picture that can allow the media buying process to be based on truly informed choices.

Advertisements 107

Advertisements Advertising Paid Search Agency Companies 107

Zoominfo

JUNE 22, 2022

Additional features, such as click-to-dial and pre-recorded voicemails, can help eliminate error-prone, repetitive tasks and improve overall efficiency. You can’t prepare for everything, but you can orchestrate your sales outreach based on variables such as personas , verticals, and segments.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Terminus

OCTOBER 29, 2021

If you’re interested, you can take a deep dive in this ABM campaign case study. ” – case studies helped overcome that doubt Social media activity: actively consume content on LinkedIn, post rarely and mainly about company news. The Connect & Qualify Pilot Campaign. Here is the process we follow.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Each platform offers unique features tailored to the needs of different businesses. so that you can focus on those with higher chances of success. What companies use account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Start by looking at factors such as company size, industry verticals, budget constraints, decision makers involved in the buying process etc., Each platform offers unique features tailored to the needs of different businesses. so that you can focus on those with higher chances of success. What companies use account-based marketing?

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Animalz blog

FEBRUARY 27, 2023

Ask them to describe the guiding principles of a case study. So why are persuasive, wallet-opening case studies so darned rare? Case studies are one of the most widely templated types of content in existence. Most marketers create things that look like case studies instead of things that help close deals.

Case Studies 92

Case Studies Case Study Studies Peer-to-peer 92

Strategic-IC

APRIL 9, 2019

For example, awareness-type videos may outline similar topics to your blog content, and outline topics at a top level, whereas consideration and decision-type videos will be more in-depth (such as video case studies, demo outlines and more). To help your video content see success, make sure you: Make short (digestible!)

Lead Scoring 81

Lead Scoring Lead Ranking Video Marketing Marketing & Strategy 81

Convert

OCTOBER 18, 2022

In Test Everything, Jonny makes a strong case in favor of questioning all opinions and best practices, shares striking results from experiments conducted by the Journey Further team, and how he approaches testing and hypothesis generation. He also features events, job opportunities, and various CRO and A/B testing tools.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Hubspot

JANUARY 3, 2019

Feature Customer Testimonials, and Take it Up a Notch by Accompanying the Testimonials With the Customer Logo. So it goes without saying that featuring customer testimonials on your landing pages can go a long way to boost conversions. The initial page featured vertically-aligned customer testimonials but didn’t include customer logos.

Effectiveness 73

Effectiveness Conversion Landing Pages Verticals 73

ClearVoice

AUGUST 1, 2023

You can also highlight new features or services that might interest them. CS Case Study CX Initiative At ClearVoice, we wanted to take a deeper look into the satisfaction of our customers to understand how to provide more value. Approach clients before a contract ends and offer them renewal options.

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

Influitive

MAY 12, 2016

Industry segments in the same vertical (new or existing accounts). This requires a lot of content, especially if you sell across many verticals or buyers. Featuring advocates in your advertising to make your messaging more authentic and relevant (you could increase conversions by up to 150 percent or more !).

Account Based Marketing 100

Account Based Marketing Work Management Marketing Strategy Marketing & Strategy 100

Buffer

DECEMBER 4, 2019

This goes one step further than Instagram Shopping, another new feature that Instagram has come out with recently. With Instagram Shopping, you can tag your images and stories with the products that are featured in your posts. The website ConversionXL has a neat case study on a brand that has experimented with a Facebook Shop.

Social Media 98

Social Media Rules Media Click Rate 98

Buffer

DECEMBER 10, 2018

No matter what industry or vertical you’re in, video can help you promote your business in fresh and effective ways. Featuring customer testimonials. One of the best ways prove this is by creating case study videos that feature your satisfied, loyal customers. Let’s dive in!

Top of Funnel 111

Top of Funnel Video Marketing Product Branding 111

Outreach

MARCH 13, 2018

But we’ve also had success using Outreach after the deal is closed to distribute NPS surveys and, coupled with Advocately, encourage customer reviews and case studies. . We have vertical-specific case studies and tips that help get the attention of our target audience.

Outreach 55

Outreach Work Management Marketing Management Case Study 55

Strategic-IC

JUNE 4, 2018

We review three inbound case studies as an example of what can be achieved. Here are three brief case studies demonstrating inbound success: 1. Read the full case study: 2. Read the full case study: 3. What results can you expect from an inbound marketing campaign? Why Inbound Marketing?

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Conductor

JANUARY 5, 2022

Clearly, telemedicine is a vertical with great competition, and one where SEO can help a company get ahead. The Apple Watch tops the pack (673K MSV) of branded wearables searches, no doubt helped by a new feature on Series 6 and Series 7 watches that measures a person’s blood oxygen level. Garmin Watch (90.5K

Trends 64

Trends Marketing AI Lead Scoring Lead Ranking 64

NuSpark Consulting

NOVEMBER 19, 2012

Stop distributing generic content to article directory submission services, and instead write quality, well-thought out content, and submit to high quality article directories or industry vertical ones if you find them. Case Studies. Unique Features or Services. Stop or limit blog network distribution for guest posts.

SEO 100

SEO Planning Blogger Content Marketing 100

The ABM Agency

APRIL 10, 2023

One way to identify these key decision-makers is by using advanced search features on LinkedIn. Create comparison guides, case studies, and white papers that showcase how your product or service stands out from competitors. These may include C-suite executives (CEO/CTO/CFO), directors, managers, or other relevant stakeholders.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Conversica

OCTOBER 10, 2018

Reddy is a recognized expert in natural language processing (NLP) and computational linguistics who has designed, developed and contributed to dozens of NLP systems used in production in a wide array of use cases and industry verticals, from healthcare, business intelligence, and life sciences to legal and ecommerce.

Marketing AI 40

Marketing AI Conference Peer-to-peer Gartner 40

Convert

SEPTEMBER 16, 2022

Their content is focused on the discipline of experimentation, albeit in their own niches and verticals. You will understand why they (the optimizers featured here) think the way they do about certain ideas and concepts. His specialty lies in E-com and DTC… but a lot of his CRO wisdom is vertical and industry agnostic.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Content Standard

MAY 5, 2021

“If you are a large company, let us know what your verticals are. If it’s to convince them to download a case study or a white paper, then it has to weave in the elements of that white paper into the blog post,” Apte explained. Featured image attribution: Helena Lopes on Unsplash. Key Takeaways.

SME 111

SME Case Studies Paid Search Agency Intent 111