Sword and the Script | B2B

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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Content4Demand

JANUARY 27, 2021

It’s easy to take the deceptively simple case study format for granted. These mid- to late-stage assets also serve as a vehicle to feature some of your most recognizable customers, a convenient way to show your prospects that you’ve earned the trust of brands they may already admire. Frame Your Story. Chat With Your Own Team.

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Heinz Marketing

AUGUST 20, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Four Steps to Stronger B2B Case Studies. Thomas speaks to Bob Wiesner about the creation of stronger B2B case studies. In this podcast, George B.

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Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

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BenchmarkONE

APRIL 6, 2022

As they evaluate different options, they look for products with features that suit their needs and preferences. This is where case studies come in handy. . A case study gives skeptical customers evidence backed by data, numbers, and analysis. Where to Use Case Studies. ” . ” .

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Biznology

DECEMBER 28, 2016

Here are 11 inspiring case studies of digital transformation. Do these case studies relate to your business? The post 11 inspiring case studies of digital transformation appeared first on Biznology. Need some examples? Does this help explain digital transformation to you? Like this post?

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ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. When the feature is disabled, you can change your location by tapping Change location. CASE STUDY .

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Marketing Insider Group

SEPTEMBER 10, 2019

Here are some employee activation case studies from those who have. These case studies have taught me one thing: we need to transform the power dynamic inside our companies. The post 5 Employee Activation Case Studies We Can All Learn From appeared first on MIG.

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B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

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Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

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Benchmark Email

FEBRUARY 23, 2023

As they evaluate different options, they look for products with features that suit their needs and preferences. You can tell the story yourself, but the problem is that 9 out of 10 customers won’t trust what… The post Essential Case Study Questions to Ask Your Best Customers appeared first on Benchmark Email.

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Strategic-IC

NOVEMBER 21, 2022

Now this is what you call an ABM case study: How a technology brand started ABM from scratch and built a $4.5M+ (£4m+) pipeline (and.delivered $1m (£750,000) in closed-won revenue). This is the ABM case study and a very personal ABM story of BlueBotics, a global leader in autonomous navigation solutions.

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Heinz Marketing

MARCH 4, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The post B2B Reads: Case Studies that Sell, Scaling Enablement Strategies, Why Sellers Frustrated with ChatGPT appeared first on Heinz Marketing. What is Data Enrichment?

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Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. When properly executed, a case study video showcases the value of your work and helps grow your business.

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markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. If you only have a few minutes, this post provides highlights from each case study.

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Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. In this case, a brand would utilize modern tactics such as content marketing, SEO, or social media marketing. We’ve got some real-life case studies that can help you understand how e-commerce marketing has worked for other brands. Golf Avenue .

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nDash

OCTOBER 14, 2021

One of the best marketing tools you can have in your toolbox is a case study. Because case studies come from third parties, they’re a valuable way of providing social proof of your company’s excellence. Some marketers don’t like following a specific clear-cut schedule for asking for case studies.

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Hubspot

JANUARY 25, 2018

Case studies and testimonials are useful to have on hand. To build this library, you'll need case study interview questions that will surface valuable details and insights. The following list of 100 case study interview questions will help you build a narrative using the “ Problem - Agitate - Solve ” method.

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Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects.

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Optinmonster

FEBRUARY 21, 2020

With OptinMonster’s split-testing feature , Enfroy tested different copy and different lead magnets easily. The MonsterLinks feature turns any campaign into a 2-step optin, using psychology to encourage users to subscribe through the Zeigarnik Effect. For starters, he uses an exit-intent popup to offer a lead magnet.

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Sana Commerce

JULY 16, 2023

The flexibility provided by composable commerce allows businesses to select and develop only the features and functionalities necessary for their unique requirements, resulting in leaner and faster applications.

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Optinmonster

JUNE 10, 2021

Remy was able to set up these evergreen campaigns using OptinMonster’s powerful A/B testing features. The post [Case Study] How DateID Increased Subscriptions by 175% Using OptinMonster appeared first on OptinMonster. As one would expect, bounce rates, retention rates, and eCommerce conversion rates have also improved.”

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Webbiquity

APRIL 19, 2022

By giving a face and a name to the people whose blurbs you feature, your testimonials are much more credible. The testimonial they feature is short but packed with impactful words. Provide Insight with Case Studies. 54% of B2B buyers say they want to read through a case study before making a decision.

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SmartBug Media

AUGUST 12, 2019

Case studies are one of the most powerful types of content in the inbound marketer’s toolbox. When done right—with descriptive storytelling and a powerful visual presentation—a case study can deliver a clinching message to leads in the decision stage of the Buyer’s Journey. Originally written on March 17, 2017.

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Leadspace

JANUARY 23, 2018

Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.

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Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Why Case Studies? Use Case Studies to Seal the Deal. A strong case study can be the tipping point.

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NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels.

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Biznology

AUGUST 8, 2016

Here are 12 inspiring social media monitoring case studies. H&M : Ran four major campaigns that each featured difference celebrity spokespeople. Do these case studies convince you of the value of social media monitoring? The post 12 inspiring social media monitoring case studies appeared first on Biznology.

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Buffer

JUNE 8, 2022

This is especially the case for UK-based gifting company Letterbox Gifts. One of the most important features we use is Buffer’s social media calendar. The ability to preview upcoming Instagram posts in the grid is one of our favourite Buffer features. Learn more about Buffer’s publishing and planning features.

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Digilant

MAY 7, 2019

This business model allows them to advertise a lower price and in some cases pass along savings to consumers, resulting in stolen market share from legacy brands.Brand loyalty drivers have evolved. Case Study: CPG Brand targeting Millennial Moms. Download the case study here: Case-Study-CPG-Brand-Targeting-Millennial-Moms.

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Convert

NOVEMBER 2, 2022

Take a look at this case study to see how an antiperspirant DTC brand increased their purchase rate by 18% using Viddy Stories. Take a look at this case study to see how a tattoo aftercare brand increased their average user session duration by 76% by adding Viddy’s Floating Players on their PDPs.

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Moz

FEBRUARY 10, 2020

Posted by EricSerdar I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. What are featured snippets? Why are featured snippets important?

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Moz

MAY 17, 2020

Later, you will be presented with a case study, where we used SEO sprints for a chain of opticians. In many cases, your screen can also be covered with a Google Shopping ad. These are the typical estimations coming from CTR benchmark studies. However, if you do it right, this is not the case anymore. Twenty-five?

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Contently

APRIL 15, 2016

The post The Marketer’s Guide to Luxury Content: Trends, Case Studies, and ROI appeared first on The Content Strategist. Stay ahead of your competition and download “The Marketer’s Guide to Luxury Content” by filling out the form below.

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Martech Advisor

NOVEMBER 12, 2019

Case studies are an excellent medium for building a story around your product or service. In this quick guide, we discuss: What is a case study in marketing? A five-step case study marketing plan. Examples of case studies from Google to inspire you. What Is a Case Study in Marketing?

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Moz

JANUARY 26, 2020

Posted by brodieclarkconsulting I recently finished a project where I was tasked to investigate why a site (that receives over one million organic visits per month) does not rank for any featured snippets. I’ve done a lot of research on featured snippets in the past. The project was passed on to me by an industry friend. Very unlikely.

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Online Marketing Institute

AUGUST 17, 2018

The company spearheaded the campaign “#bodyworewhat” and featured Danielle Bernstein with her trainer in some short videos to promote the significance of water for staying healthy and fit. In the second stage, the campaign was to feature the “Torch Tour” in real-time. It lasted for 95 days.

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