NuSpark Consulting

JANUARY 3, 2016

Let’s review some sample calculations you can use right now to take advantage of the new feature. First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Website White paper 1 download form submit (WWP1).

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

SendX

MAY 18, 2020

According to one study it’s the fourth highest source of traffic for affiliate marketers. Source: Oberlo So, there’s a clear case for using email as a source of affiliate marketing revenue. A study by Adestra found that an email with a countdown timer received a 400% increase in CTR. But how do you do it well?

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

BOP Design

APRIL 6, 2020

Downloading a case study? However, visitors who download content like white papers, guides, resources, etc. With content downloads, it is important to build a case of credibility through more relevant content. These leads are website conversions like a case study download, video demo request, etc.

Top of Funnel 77

Top of Funnel Sales Qualified Leads Lead Scoring Lead Ranking 77

The Point

NOVEMBER 14, 2014

In this case, to their credit, Software Advice is candid about their sample population (mostly large companies) and where their results align with, or depart from, other recent industry research. Now, it’s true that white papers generate a wider spectrum of leads – some highly qualified, some merely “tire kickers.”

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

KoMarketing Associates

JULY 7, 2015

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. When launching a major new product or service, the app notification tactic may aid in gaining interest quickly.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Martech

MARCH 13, 2023

Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks. Here’s a sample prompt to get started: “Act as a copywriter. Note: You can also ask ChatGPT to back up its outputs by referring to research, case studies, customer success stories, etc.

Marketing AI 76

Marketing AI AIDA Marketing Analytics Tools Template 76

NuSpark Consulting

OCTOBER 27, 2013

Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Cisco is a leader in video marketing for their products; below is a sample content plan for their videos. . Accompany the video with a related white paper as CTA.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Vision Edge Marketing

JANUARY 18, 2018

The Ascend2 study found that ABM is more effective when messages and content are personalized. White papers, case studies, and educational content were offered in each email, tailored to the persona and the trigger. The second step was development and execution. Return on Energy is low.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

nDash

FEBRUARY 10, 2022

Businesses and brands worldwide need writers to manage various tasks, including articles, blogs, case studies, and other content. That isn’t always the case, however. For example, if you need a writer to complete a case study, that requires an in-depth understanding of personas and strong interviewing skills.

Lead Ranking 52

Lead Ranking Cost Lead Scoring Case Studies 52

Marketing Insider Group

SEPTEMBER 30, 2015

Case studies and testimonials. Even if you get a good vibe from a content marketing company, it never hurts to do some additional sleuthing by asking to see samples of their work and actual testimonials from clients that show their satisfaction. Eucalypt also spotlights case studies in different industries on its website.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Work Management Content Marketing 100

NuSpark Consulting

MARCH 30, 2016

Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. Here’s a sample promoted tweet we used recently; sending this out to a marketing conference. Facebook Interest ads.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

MKT1

SEPTEMBER 28, 2022

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). In both cases, you need to create, and put equal effort into distribution. blog post or case study); primary distribution channel (e.g. Content distribution is tough.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. The Case for Inbound Content Marketing. And it is here where we find one of the primary use cases of inbound content marketing. See also: Crux Solutions Case Story.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

NuSpark Consulting

JANUARY 16, 2013

For each group (which can emulate Google ad groups), I show a sample actual search query, and a modified broad match (denoted by a plus sign) that is the keyword format included in my ad groups. Offer: Educational white paper. White papers. Case studies. Group One: How to. Looking for. Powerpoints.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Industrial Marketing Today

NOVEMBER 3, 2011

Pull a few key points out of an existing technical article or a white paper and expand on those points in your blog post(s). After sampling your content, your blog readers are more likely to download the complete article/white paper in exchange for their contact information (lead generation).

Marketing Websites 60

Marketing Websites Curation Ad Exchange Case Studies 60

Webbiquity

APRIL 11, 2012

And just as there are significant differences in the results one will obtain from an intense training regimen vs. the occasional stroll, the MarketingProfs study points out that the “best in class” B2B social media performers are producing more than three times the number of leads from this channel than are “laggard” firms.

Social Media 100

Social Media Media Work Management Marketing Management 100

ClearVoice

MARCH 9, 2020

Here’s a sampling. When it comes to content creation, they recommend leaning into SEO optimized, high-value written content, such as blog posts, ebooks, reports and white papers filled with original research. Daniel Eizans created a sample buyer persona of a small SUV/Crossover buyer and shares the final draft on Flickr.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

RDW Group

APRIL 19, 2016

Video is also preferred by 29 percent of millennial buyers, as opposed to more traditional marketing collateral of case studies, white papers, and brochures. Businesses should also consider improving mobile efforts, as 82 percent of millennials consider mobile devices important in the research process.

Purchase 50

Purchase Work Management Marketing Management B2B 50

Hinge Marketing

NOVEMBER 7, 2016

In rare cases, this piece can become even better known than the expert, herself. Another option is to produce white papers. Most white papers range in length from a few pages to 20 pages or so. If possible, the topic of the study should align with one of your issues. And it’s their signature calling card.

Personalization 93

Personalization Brand Identity Branding Tips 93

Mailmunch

MAY 20, 2021

Some examples of a lead magnet can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Lead magnets can also include exciting discounts, webinars, whitepapers, case studies, and more. . Launch exciting lead magnet offers. Share testimonials as social proof.

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Hinge Marketing

MARCH 26, 2020

While in some cases this means they searched online for their problem and Google returned a list of possible vendors, more often than not the path from problem to problem solved is longer and less direct. . For the best of both worlds, use both techniques—you can reach a large sample and extract deep qualitative insights. White Papers.

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. On the other hand, case studies, reviews, and testimonials will do wonders for readers in the decision stage. 3 types of content plans with sample scenarios. Let’s take a look at the three types of content plans and some sample scenarios based on your budget.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

ClearVoice

MARCH 19, 2020

Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. Everything from SEO research and engagement tracking, to blogging and white paper writing, are included in a content plan. 2 white papers (one every 6 months). Ongoing SERP reporting.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

Adobe Experience Cloud Blog

JULY 25, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising sections and sales training materials. We are very excited to welcome him. Breaking Down Assumptions about Social Media.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Hubspot

JANUARY 1, 2015

Without reviewing the primary data yourself, you’ll never know if the methods were flawed, the sample size too small, or the questionnaire biased. Some data producers, such as the Department of Labor, revise their data on an annual or even monthly basis -- but this is not always the case for every data producer. Financial Data.

Wikipedia 28

Wikipedia Paid Search Agency Case Studies Paper 28

Industrial Marketing Today

MARCH 29, 2011

Google it and you’ll find plenty of research studies to back that up. Technical articles, white papers and case studies would require basic registration information – name, company name and email address. I am not making this up just to scare you.

Marketing Websites 60

Marketing Websites Web 2.0 Sales Qualified Leads Lead Nurturing 60

NuSpark Consulting

JULY 7, 2013

Below is a sample matrix we use. As you see from the headings of our matrix, we get granular when we list our available content, whether they are white papers, case studies, ebooks, recorded webinars, or more. Content Matrix. Gather two databases of available content. Long-form content matrix. .

Lead Nurturing 100

Lead Nurturing Template Lead Scoring Lead Ranking 100

Hinge Marketing

JULY 29, 2015

Some people will click on a Twitter icon and be confused when a sample Tweet pops up. Then, grow to include other types of content such as emails, guides, white papers, webinars, and more. Including case studies is a great way to showcase how you have solved past clients’ issues without being too self-serving.

Marketing Websites 48

Marketing Websites Lead Ranking B2B Lead Scoring 48

Computer Market Research

SEPTEMBER 29, 2017

Below is a sample template that correlates the MDF program’s goals with the quantifiable metrics above. Self-Service Marketing Tools: Email : Partners should have access to email templates so they can set-up drip email campaigns, send product announcements, eBooks, white papers, news, offers, case studies, etc.

Allocation 60

Allocation Demand Generation Agencies POS Top of Funnel 60

Kapost

OCTOBER 24, 2016

She is charged with designing and implementing a content strategy that will grow the startup’s user base, and she’s relieved to have this first draft—delivered on time—from Dan, a freelance writer she hired to develop blog posts and white papers. Studies show that at least $50 billion dollars are spent each year on wasted content.

Work Management 48

Work Management Top of Funnel Marketing Management CMS Development 48

Hubspot

SEPTEMBER 13, 2017

But in case you didn't have time to attend or stream the two-hour event, fear not -- we covered it for you. After yesterday, there are no two ways about it: Watches are high-end items that are used to make a statement, help you maintain a healthy lifestyle, or in the most extreme cases, alert you to a potentially life-threatening situation.

Lead Ranking 71

Lead Ranking Display Pricing Price 71

ClearVoice

MARCH 26, 2020

White papers? For example, if the other guy is producing kick-ass case studies each month that are getting hundreds of downloads, and you’re not, ask your content agency to do a little A/B testing with top-level content and content resources for your audience. Three Sample Scenarios for Success [2,400 words].

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. white papers, case studies, website copy, videos, podcasts, blogs).

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. white papers, case studies, website copy, videos, podcasts, blogs).

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Unbounce

JULY 2, 2019

This shouldn’t be the case. Gain Credibility with White Papers and Case Studies. While white papers and case studies are one type of classical passive content, they deserve special attention in SaaS marketing. White papers. Case studies. Format and style.

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111

Only B2B

FEBRUARY 1, 2023

High quality leads can have subscribed to your blog or newsletter, downloaded a white paper or ebook, or filled out a lead capture form on your website. They could have downloaded a white paper or ebook from your website or filled out a form there. Do they desire free material or samples?

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

The ROI Guy

NOVEMBER 8, 2006

The results are real, and quantifiable, as we surveyed many vendors with calculators, for example, a major software vendor achieved the following with an ROI calculator: > Resulted in 15% visit-to-sale conversion rate (versus 5% for regular registrants) > Produced 2 times as many qualified leads as all other web promotions combined > Increased length (..)

ROI 40

ROI Vendors Sample Sales Qualified Leads 40