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B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark Consulting

Name a memorable ad in the past. Chances are, it’s a television ad. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study.

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Boost Your Lead Generation with Social Media (+13 Actionable Tips)

Mailmunch

Are you going to utilize paid ads? Adding a link to your website helps tremendously. A lead magnet is a free item or service provided to the customers in exchange for their contact details. Some examples of a lead magnet can be trial subscriptions, samples, white papers, e-newsletters, and free consultations.

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Retrofitting Blogs and Converting Industrial Websites into Blog Sites

Industrial Marketing Today

Pull a few key points out of an existing technical article or a white paper and expand on those points in your blog post(s). After sampling your content, your blog readers are more likely to download the complete article/white paper in exchange for their contact information (lead generation).

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How Do I Create Content for the Customer Journey?

ClearVoice

When a buyer completes a transaction, they drip out of the tip, or BOFU, “Bottom of Funnel,” and get added to the businesses’ bottom line. Here’s a sampling. Daniel Eizans created a sample buyer persona of a small SUV/Crossover buyer and shares the final draft on Flickr. More on that later.

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Top Personal Branding Tips for Thought Leaders

Hinge Marketing

In rare cases, this piece can become even better known than the expert, herself. Another option is to produce white papers. Most white papers range in length from a few pages to 20 pages or so. If possible, the topic of the study should align with one of your issues. And it’s their signature calling card.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. white papers, case studies, website copy, videos, podcasts, blogs). Matching ads/adgroups with unique optimized landing pages.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. white papers, case studies, website copy, videos, podcasts, blogs). Matching ads/adgroups with unique optimized landing pages.