Heinz Marketing

APRIL 29, 2021

Types of content that you should include in sales collateral are assets like buyer persona documents, how-to guides, FAQs, playbooks, battle cards, and more. These can include executive summaries, technical sheets, case studies, and more. . Work with your sales colleagues to understand what will support them best. .

Top of Funnel 135

Top of Funnel Account Based Marketing ABM Practices 135

Parse.ly

DECEMBER 15, 2022

technical documents. Read the HelloFresh case study. Read the Bloomberg case study. Read the Teach For America case study. Read the Gannett case study. Read the WeddingWire case study. Top-performing Parse.ly marketing content. Top-performing Parse.ly With Parse.ly. .

Marketing Analytics Tools 52

Marketing Analytics Tools Case Study Case Studies Content 52

Navigate the Channel

JULY 20, 2023

QR codes facilitate streamlined project management by providing easy access to critical documents, plans, and schedules. FAQs about QR Codes What is a QR code and how does it work? Are there any successful case studies of QR code implementation in the construction sector? Can QR codes improve supply chain efficiency?

Product 50

Product Ad Building Work Management Case Study 50

Televerde

JANUARY 11, 2021

In some cases, it’s best to let bad leads go. Especially in cases of account-based marketing , it’s easy to treat leads like a hive mind. Make some of your customer resources public like resource centers, tutorials, FAQs, and downloads to show what you offer customers. Was your product not the right fit?

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Navigate the Channel

MARCH 11, 2024

According to a case study done by Adobe Experience, Selco embraced a specific tool for its online sales—an app— and boosted its website visits and sales. “As It’s an easy in-and-out site to get excellent B2B eCommerce tips: Hubspot’s Complete Guide to B2B eCommerce FAQs What caused the boom in eCommerce during COVID-19?

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. Including a call-to-action at the end of the document can only increase the chances that white papers can be a guaranteed sales revenue source. Case Studies.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

SmartBug Media

AUGUST 8, 2019

Case Studies. If any members of management have been quoted in articles or appeared on news segments, be sure to make note in the document. The press release heading should clearly describe its content for an easy glance in case the media is looking for a specific announcement. Case Studies. Digital Artwork.

Press 85

Press Digital Asset Management PR Case Studies 85

NuSpark Consulting

NOVEMBER 3, 2019

The answers to their questions may be captured in datasheets, case studies, FAQs and product samples. These may include; how-to projects, user community invitations, special offers, customer support documents and user-generated content channels on social media or blog posts. Give them content that delights them.

Top of Funnel 100

Top of Funnel Lead Generation Tactics Generation 100

Circle Studio

JUNE 27, 2019

Document all of the content you currently have and then identify what can stay, what needs to be refreshed and what needs to go. But for a prospect who is evaluating your firm for hire, a case study or testimonial is more appropriate to demonstrate successful work that you’ve done for your clients. – FAQs.

Marketing Websites 133

Marketing Websites Top of Funnel Content Thought Leadership 133

RebelMouse

FEBRUARY 2, 2022

We also have tied everything to custom Google Analytics segments so that we can study the behavioral impact of new performance features in depth. Look out for some case studies we’ll be releasing in early 2022 that show how much performance improvements can impact a digital business. First FAQ published: "How to use Zendesk".

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

SmartBug Media

SEPTEMBER 5, 2019

It’s important to make the distinction between documenting resident journeys and reviews. Whether it’s writing blog posts on current residents or case studies, prospective residents and their family members will want to know what their experience will be like ahead of time will be like. Create an FAQ Page or Column.

FAQ 61

FAQ Content Marketing Content Communities 61

Hubspot

DECEMBER 21, 2020

Overall, the primary goal when copywriting for social media is to thoroughly understand the different use cases of the social media platform for which you're writing. Check with your company's legal team to ensure all documents are following proper protocol.]. Case Studies. About Us page. Contact page. About the Client.

Copywriting 101

Copywriting Template Work Management Marketing Management 101

Tomorrow People

OCTOBER 3, 2017

Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. Sales presentations, FAQs, customer case studies and past marketing material can all provide inspiration. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Martech

MARCH 13, 2023

Note: You can also ask ChatGPT to back up its outputs by referring to research, case studies, customer success stories, etc. Pro tip: Make ChatGPT provide fresher data from the web, research, case studies and more with the WebChatGPT Chrome extension. (It’s Generate FAQs. Generate listicles.

Marketing AI 79

Marketing AI AIDA Marketing Analytics Tools Template 79

ClearVoice

MAY 21, 2019

Maybe together you could create some testimonials or case studies. Make the most of FAQs. Make a list of all those questions, and turn it into a FAQ document. What's more important for your brand site, a Tips & Tricks section or FAQs? Is there a story behind the work you did together?

Tips 87

Tips FAQ Work Management Content 87

Vidyard

JULY 27, 2022

Common Use Cases for Video in Your Knowledge Base 3.1.2 Create Mini “Case Study” Videos About Past Work 7.4 What are FAQ Videos? Best Practices for Creating an FAQ Video 3.1 How Long Should FAQ Videos Be? Best Practices for Creating an FAQ Video 3.1 How Long Should FAQ Videos Be? FAQ Videos 4.

Template 73

Template Video Marketing Work Management FAQ 73

Marketing Insider Group

APRIL 8, 2015

A majority of companies still don’t implement a documented content strategy, which makes it all the more difficult to keep track of goals and achievements in an orderly way and make better decisions for the future. and of course, FAQs. Useful metrics there were call deflection once more, as well as the standard likes, shares, etc.

Content Marketing 100

Content Marketing Business Eye-Tracking Content 100

seo.co

APRIL 29, 2022

The Div tag is used as a container for HTML elements, defining a specific section in an HTML document. Header tags in your HTML document are represented by “H,” with subsequent numbers referring to headings deeper in the document. P tags in an HTML document represent paragraphs. Keywords in H1-H6 Tags. Keywords in A Tags.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

ClearVoice

JUNE 11, 2020

When you hear about transcription services, you probably think of writers needing phone interviews morphed into text documents. Rev provided English captions, Spanish subtitles and document translations to give each Home Depot team member equal access to the educational materials. Customer story. Email drip campaign. Landing page.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Launch Marketing

MARCH 25, 2020

While many are now doing this type of review organically, it’s important for the salient points to be documented and shared across teams to ensure message alignment and coordination. An eMarketer study found the ROI of B2B email to be 122% and the majority of marketers still cite email as their most effective revenue generation channel.

Planning 54

Planning Terms and Conditions Paid Search Agency Bandwidth 54

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Ambal's Amusings

MARCH 11, 2010

While video represents an innovative approach to information delivery, document-oriented PDF white papers will remain the premiere way to distribute critical business information. Today, the white paper is an online document-oriented medium, with the vast majority being published using the Adobe® PDF format. White Paper FAQs.

Paper 100

Paper Enterprise Management Case Study Case Studies 100

Ambal's Amusings

JANUARY 31, 2011

Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. I promote white papers to my clients as the ultimate marketing document. Happy Twittering!

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Vidyard

NOVEMBER 12, 2015

But they don’t have to send boring text document after document. Try a video case study, or a video testimonial, or video FAQs. More than just for initial conversations, sales teams can send potential customers all the information they need to help make a purchase decision.

Top of Funnel 50

Top of Funnel Video Marketing FAQ CAN-SPAM 50

Ambal's Amusings

SEPTEMBER 9, 2010

Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the buying cycle by engaging prospects and customers. White Paper FAQs. Jonathan Kantor Recommends.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Hubspot

AUGUST 21, 2023

With this in mind, be sure to include: Case studies Client testimonials Relevant awards Industry accreditations 6. So, as you draft your proposal, and after checking for the basics, keep scanning this document until it's just right. This will enhance the proposal experience, make your document richer, and keep them engaged.

Template 69

Template CMS Development Examples Marketing Proposals 69

Ambal's Amusings

FEBRUARY 4, 2010

"If you accept the premise that a white paper is an educational document, then assign a minimum of six pages to properly execute that task” Jonathan Kantor's Bio. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. WhitePaperSource Newsletter. Jonathan Kantor.

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Ambal's Amusings

DECEMBER 3, 2009

Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. I promote white papers to my clients as the ultimate marketing document. Happy Twittering!

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Attendify

AUGUST 21, 2019

The reasons for (and severity of) dissatisfaction can range, from conference- goers upset about a change of format, to festival-goers peeved over—well, in the case of the Fyre Festival implosion, everything. Many apps also have built-in FAQ sections and help centers where folks can go for a quick fix.

Work Management 40

Work Management Service FAQ Customer Satisfaction 40

Ambal's Amusings

AUGUST 5, 2010

Business White Paper: Microsoft - Learn and Earn: A B2B Social Media Case Study. Most business-oriented white papers are both marketing and educational documents, and the size are much shorter with the level of detail is presented at a much higher level. White Paper FAQs. Jonathan Kantor Recommends.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. Your organization and product can’t be “ready” if there’s no documented timeline, milestones, and launch date.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Ambal's Amusings

MAY 6, 2010

In fact, according to a recent survey from Spiceworks.com, more than 75% of business professionals don’t sign up anymore for ‘freebies’ such as white papers and studies. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. White Paper FAQs.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Marketing Insider Group

JANUARY 28, 2015

We know that the most effective content marketers have a documented content marketing strategy that defines the mission statement, the target audience, and the value your effort will bring to both your audience and your business. So we are doing everything we can to help marketers just like you to navigate the change. Want to learn more?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Bluetext

MAY 5, 2023

Document your communication plan via a spreadsheet to ensure your tactics are on track from a timing and budget standpoint. As part of the brand launch, our team implemented a full brand ambassador program, email announcements, a central inventory of brand assets, and FAQs.

Activities 26

Activities Tactics Brand Identity Branding 26

Hubspot

NOVEMBER 17, 2011

However, there is plenty of content such as case studies, FAQs, fact sheets, and brochures that aren't very suitable for lead generation and can benefit from being ungated and readily available in organic search. Fill out the Document Properties. You'll see a screen pop up called Document Properties.

Optimization 28

Optimization Case Study Case Studies FAQ 28

Hubspot

MARCH 16, 2012

Many B2B companies have technical documentation centered around their product or service -- content like data sheets, integration information, FAQs, and release notes. If you set up a learning center, you can create use cases -- pieces of content that show how your product or service can be used to solve your customers' problems.

Marketing Websites 28

Marketing Websites Work Management Marketing Management Case Studies 28

Hubspot

FEBRUARY 16, 2012

Studies show that 50% of leads are qualified but aren't immediately ready to buy something from you [Source: Gleanster Research]. Notice how the content asset types move along from 'Awareness' assets -- like an ebook -- to 'Evaluation' assets -- like a case study -- to 'Purchase' assets -- like a coupon.

Sales Cycle 28

Sales Cycle Lead Nurturing Top of Funnel Buying Cycle 28