Sprout Social

APRIL 13, 2017

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you offering too little?

Social Media 96

Social Media Media Advertising Agencies Word of Mouth 96

Unbounce

MARCH 2, 2020

And SaaS marketers are getting better at all of the above in 2020. Just take a look at a landing page we used to advertise our trial of Unbounce back in our early years, compared to a landing page we’re using today…. Full disclaimer: I know this is a relatively small sample size. It’s no easy task. But it is possible.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Convince & Convert

OCTOBER 10, 2011

And approximately 35% of you came from a search engine. They sample the product first, and decide they want consistent consumption. Blogs work the exact same way, except Search is our newsstand. Real-Time Content Optimization. Traffic from search for the posts I rewrote using InboundWriter increased by an average of 33%.

Optimization 127

Optimization Sample Content Case Studies 127

ClearVoice

JULY 16, 2019

Part of what many marketers want from content creators is an instant ramp-up of ideas and different windows into the subject matter. It’s also why so many brands and agencies ask for potential new employees or contractors to present a strategy or even produce sample work as part of the application process.

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

Optinmonster

FEBRUARY 6, 2023

In most cases, the same digital file can be sold over and over. Passive income: Once you create a digital product marketing funnel, that funnel can earn money on autopilot without any further effort from you. Digital Media Podcasts, video content, stock photography, audiobooks, and other digital media can be sold or licensed.

Examples 91

Examples Product Work Management Marketing Management 91

Vidyard

MARCH 23, 2021

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

NuSpark Consulting

JANUARY 16, 2013

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do. Social media monitoring. Case studies.

Adwords 100

Adwords Keywords Work Management Paid Search Agency 100

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. Since I started focusing on SEM for IBM, I have trained thousands of content producers, information architects, developers, metrics analysts, and executives on search.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

DAGMAR Marketing

MARCH 14, 2020

A quick Google search for any type of attorney will return several paid ads. Most law firms are in very competitive markets, and pay-per-click (PPC) advertising can be an effective way to ensure your firm is more easily seen online. searches take place through Google. and worldwide.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Vidyard

OCTOBER 27, 2019

Your video marketing strategy is every bit as important as execution. A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. You can make your video content intentional from day one. Contents 1.

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Moz

MAY 18, 2020

Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. In the rapidly evolving and increasingly commoditized field of search, we need to be talking about this. But few do truly interdisciplinary work — offering new, evolved capabilities in search.

Paid Search Agency 71

Paid Search Agency Organization Cross-Selling Peer-to-peer 71

Mailmunch

APRIL 6, 2021

For vendors like you who use Shopify’s platform to reach major global markets, now is the time to really scale up your efforts and begin planning for the future- by figuring out what 2021 and beyond will be like. One of them is the untapped potential of emerging markets like Brazil, South Africa, and India. But are you ready? .

eCommerce 53

eCommerce Top of Funnel Ideal Customer Profiles Mobile Marketing 53

markempa

DECEMBER 1, 2014

Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc. Scalability.

Marketing Automation Services 120

Marketing Automation Services Case Study Case Studies Marketing Management 120

ClearVoice

MARCH 26, 2019

” In this case, it was a baseball field in the middle of an Iowa cornfield. In either case, LinkedIn is brilliantly equipped to show who you know at these desired companies. After all, everyone with a business has a marketing need, which means they’re a potential client. And they did come, eventually. Spoiler alert.

Ideal Customer Profiles 85

Ideal Customer Profiles Examples Advertising Agencies Paid Search Agency 85

Single Grain

JULY 9, 2021

The digital advertising landscape has faced some drastic changes in the past decade. million people worldwide using ad blockers to avoid traditional display advertising, marketers have shifted their budgets to new advertising channels. What Is Native Advertising? That means native ads have 8.8X

Traffic 134

Traffic Acquisitions Advertisements Advertising 134

Only B2B

FEBRUARY 1, 2023

Lead Generation Driven By Digital Marketing Online marketing strategies are used in the process of “inbound lead generation” to entice clients with useful and pertinent material. Additionally, they might aid in generating a profitable return on your marketing spend. What is a Lead?

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Goodish Agency

MARCH 18, 2021

So, you want to know about the go-to-market strategies of 2021? To have the power to affect long-term changes in global markets as you sit at your desk watching it all unfold, from your bird’s eye view, as the pieces fall neatly into place, just as you envisioned. TABLE OF CONTENTS. Tactics Are Not the Same as a Market Strategy.

Paid Content 94

Paid Content Marketing Strategy Marketing & Strategy Paid Search Agency 94

Single Grain

JUNE 15, 2020

When Single Grain started working with them, they were a pretty healthy account doing around $70K-$80K a month across all accounts on paid advertising spend. They were unable to scale paid social and search performance to get more conversion volume while maintaining a performance goal of 3 ROAS. and scale sales by 1.7X

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

Hubspot

JUNE 17, 2019

You can't deny that video is a vital part of any business's marketing strategy in 2019. But first, a quick background on who I am: I’m a Project Management Professional (PMP) and worked as a corporate management consultant and project manager for 10 years. In the few examples that I studied, I saw they grew their channels a lot.

Youtube 78

Youtube Video Marketing Work Management Marketing Management 78

Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The RSS feed is: [link]. Find us on iTunes: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Hubspot

MAY 3, 2016

I have a website, but no one wants to advertise on it.” “I The problem is not that content creators cannot make money in digital. For example, according to the Alliance for Audited Media , digital editions represent only 3.8 percent of total circulation (paid, verified and analyzed nonpaid). Data support this.

Marketing Websites 28

Marketing Websites Ad Building Curation Lead Ranking 28

Optinmonster

NOVEMBER 10, 2022

Wondering how to create a lead magnet that brings more subscribers to your email marketing list? A lead magnet is a piece of content that attracts leads, or potential customers, into your marketing or sales funnel. This will make them more receptive to your marketing. Think of it as a free appetizer for your paid offers.

Work Management 82

Work Management Examples Marketing Management Lead Scoring 82

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. We'll also share some tips on hiring the best agency to run effective ad campaigns for your business.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

Unbounce

JULY 2, 2019

SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. This shouldn’t be the case. We’ll also focus on one SaaS marketing technique that has been somewhat forgotten in the digital sphere: direct sales.

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111

Hubspot

APRIL 8, 2019

It integrates with all of Google’s marketing products (including Google Ads, Search Console, and Data Studio) making it a popular choice for anyone using multiple Google tools. There is a free and paid version of GA (the latter is called Analytics 360). HubSpot users can follow these simple instructions for adding GA.

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

SmartBug Media

NOVEMBER 24, 2020

As marketers, we are creative team members. In a nutshell, these attribution reports allow marketers to analyze which activities (or types of content) generate the most revenue. infographics, guides, case studies, and so on), and the product campaigns you’re running will all impact the overall metrics.

Marketing Attribution 98

Marketing Attribution Multi-Touch Attribution Hubspot Sample 98

Single Grain

OCTOBER 13, 2020

We’ll discuss picking a platform, signing up, creating a site, registering and connecting a domain, adding products, configuring shipping and payment and, finally, cutting the ribbon and making your site live. Book My Free E-commerce Marketing Consultation . 17 Actionable Marketing Strategies You Can Borrow from E-commerce.

eCommerce 145

eCommerce Marketing Websites CMS Development Domain 145

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. Book My Free Marketing Consultation .

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

nDash

MARCH 6, 2021

In 2013, I left my full-time marketing job to become a freelance writer, despite not having any active or prospective clients. A year later, I had a small staff of 6 full-time writers creating content for more than 40 brands worldwide. The answer: pitching original content ideas. . Sincerely, . Michael Brown.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Work Management Content 52

Ontraport

DECEMBER 10, 2019

billion , proving the effectiveness of the paid membership site model as a platform for online education. A membership site is a website people join to gain access to exclusive “members only” content, features, benefits or community. Are many people searching for related keywords on Google?

Paid Content 52

Paid Content Lead Ranking Content Work Management 52

Moz

JANUARY 16, 2019

Posted by bsmarketer Content promotion isn’t tweeting or upvoting. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Social media did drive traffic to their posts.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Hinge Marketing

APRIL 15, 2020

Researching your target markets is one of the smartest business moves you can make. In this post we will explain what target market research is, provide examples, and show you how to go about conducting, analyzing and applying it. Our focus will be on the professional services, but the principals apply more broadly to B2B marketing.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Convert

OCTOBER 4, 2022

Here’s why your conversion promise can fail for a client: Unintentional bias in how you created the sample. Eventual regression to the mean: This happens when your sampling technique does not consider a large chunk of the population and fixates on a single faction. If the sample is compact, the variable will always return to average.

Paid Search Agency 52

Paid Search Agency Ideal Customer Profiles Advertising Agencies Ad Agencies 52

EMagine B2B Blog

MAY 1, 2019

A successful healthcare website requires a perfect balance between attracting the right website visitors, providing information, answering questions, and converting the virtual visits into opportunities for appointments and consultations. And in most cases, those objectives have a strong tie to the human connection. Website Personas.

Paid Content 88

Paid Content Marketing Analytics Tools Google Marketing Websites 88

Single Grain

AUGUST 6, 2020

To help aid you in your search, we’ve compiled a list of the 8 best ecommerce site builders on the market. Book My Free E-Commerce Marketing Consultation. Currently, Squarespace is the second-largest ecommerce platform after WooCommerce in terms of market share (20.22%). Best for Artists: BigCartel. 2) Shopify.

eCommerce 90

eCommerce Marketing Websites Best Practices CMS Development 90

ClearVoice

FEBRUARY 28, 2019

As the content marketing landscape evolves at a dizzying pace, clients need creative talent who can do much more than craft a thoughtful 1000-word feature. At the interview phase, some will ask for an entire content plan –you shouldn’t deliver it then, but surely before beginning the actual project.

Course 85

Course CMS Development Sample Enterprise Management 85