Convince & Convert

NOVEMBER 15, 2011

But it applies equally to the basket of case studies that are left for us each day by the sites that chronicle social’s advance. But in almost every case, you’re bringing a knife to a gunfight. Case studies should be used for ideation, not ratification. The Recalcitrant Social Media Cheerleader.

Case Studies 139

Case Studies Case Study Social Media Studies 139

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. . Not convinced?

Social Media 105

Social Media Stats Software Social Marketing 105

Webbiquity

APRIL 11, 2023

The latest ChatGPT stats show what took the world by storm with the use of this technology. Readers want to hear about your own experiences or case studies in your blog posts. There are even prompts for email marketing, company bios, an FAQ generator, photo post captions and many more marketing functions available.

Marketing AI 310

Marketing AI Curation Content SERP 310

Hubspot

SEPTEMBER 23, 2020

While our brands might be capable of reaching basic targets all on their own, pooling marketing resources, combining skill sets, and jointly creating campaigns with other non-competing companies could help us reach much broader audiences. 20 Co-Marketing Stats to Know in 2020. This tactic is known as co-marketing. PartnerPath, 2019 ).

Stats 101

Stats Advertising Agencies Paid Search Agency Planning 101

KoMarketing Associates

NOVEMBER 6, 2014

There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. Today, I’m going to look at some of these more surprising stats and discuss what they really mean to marketers. For someone who doesn’t have a lot of extra time to go out and find those, it’s a fantastic resource.

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Webbiquity

JUNE 16, 2015

– Case studies (65%). The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Companies spend, on average, 25% of total marketing budgets on content marketing. 1: Welcome to Marketing Stats Summer! #2: TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Hubspot

APRIL 1, 2020

Because of how these experiences, I felt like I had to give certain prospective companies a "fluffier" description of my sight to protect myself against any possibility of job discrimination. Today, I work at HubSpot, a company that heavily invests heavily in diversity and inclusion. 25 Stats About Diversity in the Workplace.

Stats 90

Stats Gartner Thought Leadership Click Rate 90

EveryoneSocial

JANUARY 15, 2019

Below, you’ll find the very best stats that not only apply to HR and recruiters but your company as a whole. A big reason employer branding is so important today is it’s the business identity of your company. Below is a collection of some interesting, important, and maybe even somewhat surprising employer branding stats.

Statistics 90

Statistics Paid Search Agency Companies Brand Identity 90

Marketing Insider Group

MAY 10, 2023

Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment. Find out what businesses the company has serviced and see what kind of results they achieved. The agency’s website should have sufficient testimonials and case studies that show continued success.

Marketing Agencies 2 264

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 264

Convince & Convert

FEBRUARY 21, 2024

We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT. How AI is affecting workers and companies is nuanced and requires high-level thinking. Companies that best adapt to AI impacts will consider and respond to all of these considerations. You know, for work stuff.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Hubspot

DECEMBER 3, 2019

Whether you're a web designer or considering hiring one for your company, it's critical you know about the current challenges and opportunities in the web design industry. Here, we'll cover some of the most essential web design stats for 2020 from Sitejet's new State of Web Design survey for 2020 and beyond. Image Source. Image Source.

Stats 99

Stats Design Research Word of Mouth 99

Rollworks

DECEMBER 14, 2021

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. DemandBase found 83% of companies say the main benefit of using ABM is increasing the engagement with their target accounts.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Sword and the Script | B2B

MARCH 26, 2024

This year the two companies polled 3,484 business executives globally. Further another 23% began working with the very company they hadn’t previously considered. In other words, companies that develop genuine thought leadership have more pricing power. Comment: This finding has shown up in the study in prior years as well.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A study by MailChimp found that the average email open rate across industries is 21.33%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

OCTOBER 15, 2019

This month in New York City, a company that evaluates business data called Sylo hosted a one-day summit on what it called “Influencer Fraudnomics.” As it happens, a study presented during the event showed that $1.3 Various studies have been done on employee advocacy that led to some interesting insights. .

Activities 217

Activities Marketing Agencies 2 Paid Search Agency Case Studies 217

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Moz

FEBRUARY 7, 2019

What I'm going to be talking about today is using STAT for content strategy. STAT, if you're not familiar with STAT Search Analytics , which is in my opinion the best ranking tool on the market and Moz is not paying me to say that, although they did pay for STAT, so now STAT is part of the Moz family of products.

Stats 52

Stats First-Mover Advantage Marketing & Strategy SERP 52

SalesIntel

NOVEMBER 24, 2021

B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in. This allows for hyper-targeted sales and marketing strategies that can significantly improve a company’s sales revenues. .

Buyer Intent 52

Buyer Intent Intent Stats Enterprise Management 52

Marketing Insider Group

FEBRUARY 24, 2021

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. Companies still rate content creation as the top investment in marketing for 2021. Image: CMI. Image: CMI. Image: CMI.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Marketing Insider Group

SEPTEMBER 16, 2019

If you make a case without supporting it with data, sadly it will just be a case of unsupported marketing claims.”. Creating original content challenges many companies, so the idea of creating original research to ultimately feed a content engine might also seem like a daunting task. Often research is the best way to do that.”.

Relevance 193

Relevance Research Opinions Content 193

Outgrow

FEBRUARY 25, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. It was used to analyze critical data like blood samples and vital signs from 115,000 hospital emergency cases. Top AI Statistics 2024 1. From a $207.9 trillion by 2030.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Marketing Insider Group

AUGUST 13, 2020

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. To show you how we do it, we’re presenting you with our case study.

Traffic 286

Traffic Cost Per Click Organization Lead Scoring 286

nDash

NOVEMBER 3, 2021

So how much should your company pay freelance writers for certain types of content? Content briefs : The more information you can include upfront—including stats, talking points, and sources—the less you’ll need to rely on a subject matter expert. Case Studies. Sales Collateral. Law & Politics. Science & Medicine.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Contently

NOVEMBER 3, 2021

.” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

SnapApp

OCTOBER 31, 2017

We still incorporate key stats in our promo. . We incorporated the stats into our presentations, and also created collateral to give to attendees, driving them to the research resources page. . . Our research and related content was a key theme on social not just at launch, but over the course of the weeks and months after. .

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Golden Spiral

MARCH 10, 2022

It’s a decision-maker at your prospect’s company who you’ve transformed into an advocate. Is your entire marketing effort powerful and thorough enough to get someone to not only know your company’s name but to be your cheerleader in internal discussions? Five lessons we’ve learned from helping X,XXX companies solve “the problem”.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

EveryoneSocial

OCTOBER 17, 2018

Social selling has been around for a few years now, yet many people and companies get confused about this strategy. In order for your organization to become social experts and reap the benefits, we put together this in-depth article on everything your company should know. Studying prospects on LinkedIn and Twitter before a meeting.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Convince & Convert

AUGUST 28, 2015

Over ten years later, the occasion has become increasingly popular on social media, with companies sharing a range of adorable photos, contests, information about charitable partnerships, and dog-friendly offices. So, which companies put their best paw forward? Look no further than these five examples. Petco’s Adorable Pup. IToA4z5NjH.

Paid Search Agency 155

Paid Search Agency Companies Social Media Stats 155

SnapApp

FEBRUARY 28, 2018

The rise of content marketing and thought leadership efforts have shone a spotlight on the experts who shape the experiences companies deliver — and in many cases, marketers are expected to have a voice in the market. . Thought leadership and company leaders with a presence make a difference to the bottom line.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

Outgrow

FEBRUARY 28, 2024

In 2009 , a team of scientists at Northwestern University made sports journalism history with Stats Monkey , a program that could write news stories without human help. It analyzed critical data such as blood samples and vital signs from 115,000 hospital emergency cases. Top AI Statistics 2024 Financial AI Statistics 2024 1.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Martech

MARCH 6, 2024

Some 90% of businesses are facing a shortage of AI professionals, according to a study by IBM’s Institute for Business Value. A: So, I’ll give an answer based on an example case that we were working on recently. How should companies be thinking about training people around this? How can they learn those sorts of skills?

Marketing AI 93

Marketing AI Validation Training Template 93

EveryoneSocial

JANUARY 13, 2021

Having defined company values not only benefits employee engagement and how employees interact with your organization but can influence if someone wants to support your business. Your core company values shape work culture and the business decisions your leadership teams will make. So what is the importance of defining company values?

Lead Scoring 63

Lead Scoring Lead Ranking Paid Search Agency Examples 63

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

BOP Design

DECEMBER 21, 2021

Read more: 10 stats to consider when building a B2B content marketing strategy. While this may be the case for gated content pieces (guides only accessible after completing a form), these types of guides are also great giveaway content (i.e., Case Studies or Use Cases. Explainer Posts. Downloadable Guides.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

Hubspot

JANUARY 15, 2015

Case studies are an invaluable asset when it comes to establishing proof that what you''re offering is valuable and of good quality. marketers use, 12 different marketing tactics on average, with case studies being the fifth most popular after social media content, enewsletters, blogs, and website articles.

Case Studies 28

Case Studies Case Study Sales Management Studies 28