KoMarketing Associates

APRIL 29, 2020

So we’ve reviewed several recent studies in order to show you what B2B buyers say they want from content, and what they’re currently getting from it. 66% of B2B buyers want vendors to “use more data and research to support content,” according to DemandGen’s 2019 Content Preferences Study. Fortunately, this isn’t all that hard to do.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

SnapApp

MAY 25, 2018

Unsure of what other companies are doing and seeing success with, you only have your own data set to pull from when figuring out what to try next. DemandGen 2017 Lead Nurturing & Acceleration Study ). Cost per lead ranges from $150 to $350 on average, with larger companies paying higher costs per lead. Integrate ).

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

FunnelEnvy

NOVEMBER 14, 2022

As we move into 2023, paid ads are still an excellent way to attract a targeted audience. It’s still possible to successfully incorporate paid ads into your funnel and make them a positive investment in your marketing. Ensure All Ads Are Responsive. Include a Hard-Hitting Fact, Stat, or Statement. Click To Tweet.

Paid Content 78

Paid Content Paid Search Agency Ads Effectiveness 78

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. Testimonials and case studies. Company culture or behind-the-scenes videos.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

SendX

NOVEMBER 10, 2020

In 2015 alone, VentureBeat said that there are almost 2,000 companies from 43 marketing categories; including social marketing, SEO, mobile analytics, video marketing, and more. And just think about the new categories added in the following years, giving marketers new ways to promote brands and products and totally forgetting about email.

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

KoMarketing Associates

MARCH 5, 2019

In this post, I’ll summarize best practices that you should always keep in mind when creating successful multi-channel B2B ad campaigns. The next step is to show them ads with content or offers that align with their stage in the funnel. Your audience and funnel stage will influence which advertising platform to use.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

SnapApp

MAY 22, 2018

Unsure of what other companies are doing and seeing success with, you only have your own data set to pull from when figuring out what to try next. . DemandGen 2017 Lead Nurturing & Acceleration Study ). . Cost per lead ranges from $150 to $350 on average, with larger companies paying higher costs per lead. Integrate ). .

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

FunnelEnvy

JANUARY 9, 2023

According to some stats, multi-step forms can convert 300% more than forms with a single step. AI tools are exciting to discuss but are still far from being a core element of any B2B marketing campaign or funnel. For example, we’re already seeing more videos used as social proof throughout marketing funnels.

Top of Funnel 76

Top of Funnel Marketing AI Trends B2B 76

Webbiquity

OCTOBER 1, 2019

Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. Tools – Suitable for case studies and how-to articles. While this sets a path for new leads to flow into the entry point of your funnel (i.e.

Email Marketing 213

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

Schubert B2B

JULY 28, 2023

Some businesses spend the entire marketing budget posting ads and countless hours making cold calls, only to get little to no results. It’s unlikely that a B2B customer is going to be moved by a pop-up ad or a paid advertisement. That means they need hard proof, case studies, infographics, examples, and informative content.

Paid Content 62

Paid Content Marketing Budget Inbound Marketing B2B Marketing 62

The Point

APRIL 19, 2017

Content can work at every stage of the funnel – early, mid, late. In broad terms, early stage content tends to work best for top-of-the-funnel lead generation, when not everyone is interested (yet) in ROI, case studies or vendor comparisons. Are the topics and stats current—no more than a year or so old?

Top of Funnel 214

Top of Funnel Demand Generation Agencies Demand Generation Paper 214

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. Don’t upload anything that shouldn’t be shared outside of your company.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Vidyard

SEPTEMBER 11, 2019

But the length for any particular video depends entirely on the use case, channel, industry, and where it fits in the marketing and sales funnel. Some video stats: The average business video in 2018 was 4.07 When it comes to video ads and Instagram Stories ads, try to cover your key message in the first 15 seconds.

Top of Funnel 128

Top of Funnel Video Marketing Advertising Funnels Funnel Advertising 128

ClearVoice

APRIL 10, 2023

At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.) The same study found that 70% thought that nearly half of the thought-leadership pieces they read delivers no valuable information.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

SnapApp

OCTOBER 31, 2017

And not just in an ad hoc, random way – our content team mantra is “think interactive first,” so before anyone ever puts pen to paper (or more likely, finger to keyboard) for that next comprehensive white paper, definitive ebook guide, or one-page piece of collateral, I always ask: “Is this the best format?

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Contently

OCTOBER 15, 2020

B2B companies always have to think a step ahead. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. But according to Google Trends, that’s not the case. Great content has the power to do that.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

Content Standard

NOVEMBER 13, 2017

Maybe it’s the result of shortened attention spans, or maybe it has something to do with content creators and their ability to create compelling video ad content. Either way, Facebook is jumping on what it sees as a new ad opportunity, launching short-view video ads that will be a mere two seconds in length.

Research 94

Research Video Marketing Case Studies Top of Funnel 94

ClearVoice

SEPTEMBER 6, 2022

A clear understanding of the marketing funnel and how various types of content easily fit in can help you avoid costly mistakes and possible alienation of your ideal customer. What is a marketing funnel? While brands use the terms interchangeably, the content marketing funnel differs from a flywheel. Top-of-funnel marketing.

Top of Funnel 52

Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 52

SnapApp

JANUARY 24, 2019

Putting curated content in front of leads at every stage of the funnel allows you to learn more about their unique challenges, needs, and goals, and helps you understand where exactly they are in their journey. In fact, one study found that nearly 80 percent of companies that utilize personalization exceed their revenue goals.

Top of Funnel 111

Top of Funnel Sales Qualified Leads High Quality Lead Personalization 111

Golden Spiral

OCTOBER 1, 2021

Not to mention you’ll be exposed to over 4,000 ads today. The funnel has been transformed. Marketing influences buyers deeper and deeper into the funnel before the sales team becomes a factor. You’ve felt the downstream effects of this — deals that get stuck in your funnel for months. Build a Content Strategy. Where am I?

Top of Funnel 118

Top of Funnel Work Management Marketing Management Content 118

Outgrow

FEBRUARY 19, 2024

Here are some stats for your reference: 55% of marketers say blogging is their #1 inbound marketing priority. 73% of successful content marketers use case studies as their preferred form of media. Lack of Unified Tactics Small business owners do content on an ad hoc basis. But don’t take our word for it.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Here are some stats for your reference: 55% of marketers say blogging is their #1 inbound marketing priority. 73% of successful content marketers use case studies as their preferred form of media. Lack of Unified Tactics Small business owners do content on an ad hoc basis. But don’t take our word for it.

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Golden Spiral

OCTOBER 1, 2021

Not to mention you’ll be exposed to over 4,000 ads today. The funnel has been transformed. Marketing influences buyers deeper and deeper into the funnel before the sales team becomes a factor. You’ve felt the downstream effects of this — deals that get stuck in your funnel for months. Build a Content Strategy. Where am I?

Top of Funnel 109

Top of Funnel Work Management Marketing Management Content 109

Brightedge

MAY 16, 2021

One digital channel continues to grow and this data will help you make the case and prioritize your traffic efforts. He reminds us that over-reliance on ad spending is for lazy marketers. Download the content funnel mapping checklist. The book is a how-to guide on running a growth program in your company.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Act-On

NOVEMBER 7, 2023

Email deliverability is worth careful strategy and study if you don’t want other elements of your email strategy to suffer. Each ISP and filtering company puts different weight on different factors to determine a sender’s reputation. Segmenting by funnel/journey stage Another smart segmentation strategy. That’s okay!

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Contently

MAY 13, 2019

Say you’re a B2B software company, and you close 15 percent of all inbound opportunities. But say your company needs to close 20 deals next quarter to hit its target. Some companies just leave salespeople to figure it out on their own. And make sure everyone in the company knows about the goal. Ten deals, easy.

Top of Funnel 166

Top of Funnel ROI Content Marketing Budget Programs 166

KoMarketing Associates

JANUARY 30, 2018

Google AdWords and Bing Ads. When you’re running ad campaigns, it’s crucial to know (as far in advance or as immediate as possible) when something is changing as it can affect your day-to-day work and impact results. Google launched its Academy for Ads back in 2016 and it covers Google AdWords, programmatic, DoubleClick and much more.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

SnapApp

JANUARY 24, 2017

Paycor, Blackbaud, and SnapApp all used content-enabled campaigns with impressive results – so let’s dive into the details of these case studies to better understand why they were so effective and what worked well. . Paycor Case Study. . Blackbaud Case Study. . SnapApp Case Study. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Paycor, Blackbaud, and SnapApp all used content-enabled campaigns with impressive results – so let’s dive into the details of these case studies to better understand why they were so effective and what worked well. . Paycor Case Study. . Blackbaud Case Study. . SnapApp Case Study. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

Top Rank Marketing

OCTOBER 5, 2023

” Or, “Can you be a part of this talk track and case study, or a blog post we’re writing?” There are a lot of companies that do what you’re talking about in terms of a customer advisory council or a board of advisors or something like that. You know, everyone’s influential about something.

B2B Marketing 125

B2B Marketing B2B Ideal Customer Profiles Work Management 125

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. Case studies. Example 1: Woobox case study. How can writing about people enhance your content?

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

KoMarketing Associates

OCTOBER 16, 2018

However, if you work for a large company, you may know and appreciate the value of B2B content marketing , but struggle to communicate and showcase its effectiveness to departments and individuals across the organization that may be less aware. For example: A definition page for a common industry term (top of the funnel).

Top of Funnel 120

Top of Funnel Paid Content Education Sales Management 120

Contently

OCTOBER 15, 2021

B2B companies always have to think a step ahead. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. But according to Google Trends, that’s not the case.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. If this is the case, then where are we getting our insights and ideas about our audience’s pain points, challenges, and needs?

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

Outgrow

NOVEMBER 18, 2020

A lot has been said about the marketing funnel. Use interactive ad campaigns and interactive blogs to target a particular audience that resembles your buyer persona. For example, an early-stage interactive quiz for the owner of a SaaS company could be – “ How healthy is your SaaS business ?” Case Study blogs.

Webinar Metrics 98

Webinar Metrics Top of Funnel Outgrow Interactive Marketing 98

ClearVoice

APRIL 2, 2020

Your company makes gluten-free, sugar-free granola bars and is expanding into granola crumbles to use for yogurt and dessert toppings. Journalistic content usually speaks to readers at a more informed level, answering questions and enticing the reader to learn more or feel trust from a company. Need case studies?

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

Optinmonster

FEBRUARY 27, 2024

The standard business marketing funnel starts with brand awareness and ends at customer referrals. It’s hard to create a marketing funnel that flows smoothly from start to finish. To keep things simple, I have segmented the list of growth tools based on different stages of a business funnel. What Are Growth Hacking Tools?

Marketing Automation Services 82

Marketing Automation Services Budget Programs Tools Work Management 82