article thumbnail

5 enduring trends in martech

Martech

During my MarTech Master Class workshop, “ The Right Way to Buy Marketing Technology ,” I received a very interesting question from a participant. So herewith are my top five predictions for enduring trends. Prioritizing business use cases really helps. That said, you might see a new class of suite vendors emerging.

article thumbnail

The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

The Forecast publishes industry news and ideas about the people, trends, and technologies that are shaping the cloud computing industry. Industry (trends and stories of how real companies are using cloud technology). American Express Business Class. Content such as “New Study Finds More Than Half of U.S.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future of Education: 8 Trends to Watch in 2024

Salesforce Marketing Cloud

On the heels of so much change last year, what education trends are in store for the industry in the year ahead? Using insights from market analysis and customer conversations, here are what I think will be the top education trends in 2024. I welcome your feedback and the chance to talk more about these trends.

article thumbnail

Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting

ClickZ

From its DIY craft classes and its “Knit it” and “Bloom Room” store sections to its expert employees and its enduring presence in the sentimental moments of its customers’ lives, JOANN is universally loved. After an initial testing period with Phrasee, a strong pattern and upward trend of positive email marketing performance emerged.

article thumbnail

Four trends to watch in marketing, technology and changing customer behavior

ClickZ

In 2020, creating campaigns from design through engagement with empathy—taking into account gender, race, class, ability, and other forms of diversity—means more than box-ticking for legal, moral, or ethical reasons. Studies from voicebot.ai In TikTok’s case, this is reaching 1.5

Trends 135
article thumbnail

Expanded Roster Of Workshops, Case Studies And Networking Driving Growth Of B2BMX Event

Content4Demand

The course is titled: “The Demand Generation Master Class,” and I will teach key frameworks and demand generation principles that every B2B digital marketer needs in their tool chest. The upcoming conference will see more than 30 case studies to help attendees experience first-hand how B2B marketing impacts all types of businesses.

article thumbnail

The 4 Key Takeaways from the 4A’s Media Essentials Course

Bionic

In the 4A’s Media Essentials course, we learned how to develop a modern media strategy and media plan, plus the latest trends in the digital media landscape. Included in the self-paced learning materials were: PowerPoint presentations Podcast snippets Short informative videos A preview of the Case Studies that would be reviewed in class.

Course 73