Remove Case Studies Remove Class Remove Copywriting Remove Trends
article thumbnail

Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting

ClickZ

30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level. After an initial testing period with Phrasee, a strong pattern and upward trend of positive email marketing performance emerged.

article thumbnail

6 Brain Triggers Copywriters Use to Drive Sales

Hubspot

In 1923, master copywriter Claude Hopkins published a book called Scientific Advertising. 6 Brain Triggers Copywriters Use to Drive Sales. Marketers and copywriters use it to create ads that command attention -- always have, always will. It made #shareacoke the #1 global trending topic on social media. Let me explain.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 15 Content Marketing Agencies in New Zealand

Outgrow

Case Study: Miele wanted to leverage star collaboration in order to promote their range of kitchen products and the ICG team made it possible. In addition, they leveraged video, photography, and written content to intrigue the audience into signing up for Miele’s cooking classes. WOODS Agency. Adcelerate.

article thumbnail

Create Expert Content with Subject Matter Experts for High-Quality Marketing

ClearVoice

Engagement The expert should do the following: Lend thought-provoking quotes relevant to your audience’s interests Answer reader questions Draw in new audiences Improve reliability with consistent content Stay on top of trends and research: This can free up time for you. The audience coming to you through them has been vetted.

article thumbnail

TOP 15 Content Marketing Agencies in South East Asia

Outgrow

And with some best-in-class content creators, they produce intelligent content that drives engagement and commercial success. Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. From copywriting to videos, they cover it all.

article thumbnail

Nine brands innovating customer-centric retailing today

ClickZ

We look at case studies from the likes of Nike, Amazon, Nordstrom, Burberry, IKEA, etc. They invest in technology (startups, trending technologies – IoT, VR, AI, and data). Potential for self-disruption is characterized as the #1 trend identified by execs for 2019 (McKinsey, State of Fashion Report 2019).

article thumbnail

(14 + 4) CRO Folks Who Talk About the Experimentation Mindset on LinkedIn: Update Your Feed, Be a Better Optimizer

Convert

If you follow them, and ring their bell, two things will happen: You’ll see spirited discussions about trends in the optimization space as well as evergreen wisdom (challenged as needed). In case you are looking for the list of educators we followed in 2021 to learn A/B testing, go check out this round-up. You’d lose.