Case study: US craft giant JOANN ushers in a new era with AI-powered copywriting
ClickZ
NOVEMBER 21, 2019
30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level. After an initial testing period with Phrasee, a strong pattern and upward trend of positive email marketing performance emerged.
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